Earfluence: Amplify Your Expertise with Podcasting

Whether we like it or not, we're all in business development, aka sales. But unfortunately, that word - "sales" - might make you cringe because you think of the used car salesman, or scenes from the movie Boiler Room, or all those dang calls you get from numbers that should have been flagged as "Scam Likely"!But sales doesn't have to be like that at all. In fact, according to Jed B

Building an audience through social media can be pretty overwhelming for everyone, especially all of us who are busy and didn't exactly grow up with social media. Many of us just don't want to have to learn and spend time on one more thing. But at the same time, we want to know how to build an audience for our businesses and personal brands.So how can we do it? ---Chris Leithe and

The Podcast Ally Podcast is hosted by Dr. Sarah Glova, who's on a mission to find out how to be the best podcast guest. This is episode 1 of season 2! (Subscribe) --- As the Founder and CEO of LawPods, Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time. The potential guest or their publicist meant well, but too often the pitches are

When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on. Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - person

It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa." But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best. So how can we create business partnerships that truly matter? Let's find out

With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success. Today's episode is hosted by Cee Cee Huffman, and film

As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?" Let's find out! Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠ Pod

In a digital world flooded with videos, how can any business or personal brand get noticed? Today we're joined by Aaron Lympany, founder of Rhymes Video, who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-changing algorithms and platforms. Today's episode is hosted by Ce

Are you ready for some next-level storytelling from French/West/Vaughan CEO Rick French? Buckle up! How about the time TSA wouldn't let him through with the original cowbell from "Don't Fear the Reaper"? Or when he had Dwayne "The Rock" Johnson ready to play the lead in a movie he was producing, only to bail at the last minute? (But then something better with "The Rock" would come

As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate. So how does she do it? And how can any marketing agency (not just podcast agencies) work best with For