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“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…
Content provided by Jason Gillikin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Gillikin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
B2B marketing and podcasting strategy to amplify your expertise.
Content provided by Jason Gillikin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Gillikin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
B2B marketing and podcasting strategy to amplify your expertise.
On Mulligans & Mishaps, we hit the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on. 🎤 This time, we’re teeing it up with venture capitalist Timothy McLoughlin, Managing Partner at Cofounders Capital. 🎤 Tim has heard thousands of startup pitches. He’s made big bets, passed on some winners, and learned the hard way that trust issues in investing can be costly. Oh, and there’s also that one company he passed on… that went on to sell just a few months later for a massive payday. 😬 💰 What happens when investors get it wrong? How do founders know when it’s time to fold? And what’s Tim’s biggest personal mulligan? Mulligans & Mishaps is produced by Earfluence and hosted by Jason Gillikin. Thank you to Wildwood Green in North Raleigh. Earfluence Podcast Production - https://www.earfluence.com Tim McLoughlin - https://www.linkedin.com/in/mcloughlintimothy/ Cofounders Capital - https://www.cofounderscapital.com/ Wildwood Green Golf Club - https://www.wildwoodgreen.com/ Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl…
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Earfluence: Amplify Your Expertise with Podcasting
Mulligans & Mishaps is here! We’re hitting the golf course with business leaders to talk about their biggest mistakes—and the decisions they wish they could take a mulligan on. 🎤 Kicking off Episode 1, we’re with the one and only Larry Long Jr. You’ve seen him lighting up global stages as a keynote speaker and bringing the 🔥 energy to his Midday Midweek Motivational Minute on LinkedIn. But like all of us, Larry’s had his share of missteps in his career. And he’s not afraid to talk about them. More episodes coming soon from the golf course (huge shoutout to ⛳ Wildwood Green in North Raleigh!) and even the mini-golf course (big thanks to ParTee Shack !). 📺 Stay tuned—this is going to be a fun ride! --- Earfluence Podcast Production - https://www.earfluence.com Larry Long Jr - https://larrylongjr.com/ Larry's Book, JOLT! - https://larrylongjr.com/jolt/ Wildwood Green Golf Club - https://www.wildwoodgreen.com/ Best experience is on Youtube, at https://www.youtube.com/watch?v=A5xE6vUSSWM&list=PLGB9e2IoluMyeCrf4X26ynbxZj1Net0Pl…
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Earfluence: Amplify Your Expertise with Podcasting
Abha Bowers has a lot going on. As the CEO of Walk West, a fitness and nutrition coach, and mom to two young kids, she was feeling the pressure of doing all the things. So she made a choice - it was time to step down from Walk West. She scheduled a meeting with Chairman Donald Thompson and handed him her resignation letter. But he wouldn't accept it. Today, Donald and Abha talk about that interaction, lessons learned about empathetic leadership, and the reality of work/life balance. --- (00:00:07) Embracing Challenges for Leadership Growth and Change (00:06:59) "I assumed that I had to resign one role to do another." (00:17:02) "Being a high performer is about the skills, the aptitude and attitudes that you take. And those things are mobile with you. So don't let your performance be dictated by your current environment." (00:24:04) Empathy-Driven Leadership for Team Success --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
Nichole Lowe was happy enough at her corporate job, but then a life-threatening event happened where she decided it was time to reprioritize. She realized life was short, and she wanted more. Long before the coaching boom, she became a nutrition coach, and absolutely loved it. But with coaching, she discovered a huge challenge - while anyone could be a coach, no one was helping these coaches run their businesses. So she founded Zoee . Today, Nichole talks about the growth of Zoee and the reasons WHY coaching in entrepreneurship is so valuable to growth. --- (00:02:50) "In that moment, the hospital wanted to do open heart surgery." (00:08:14) "I'm excited. I've got this great training, but on graduation, I have no idea what to do. I don't know where to start. I've got to figure out billing and scheduling and CRM and et cetera, et cetera. And it's just chaotic out there. So that's when I thought, you know what? There's got to be a better way. I had my shark tank moment." (00:10:21) Finding the Streamlined Solution for Coach Business Management (00:29:18) Why the User Base Doubled (00:36:11) "A coach isn't going to provide advice to you. She's just going to help you find that answer within you." --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise. But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept. Through his work as an executive coach, his leadership with The Diversity Movement, and through hosting his own podcast High Octane Leadership, Don has seen the influence podcasting in overall business strategy. He sees podcasting as a dual-faceted tool: creating your own podcast to establish your voice and brand, and participating as a guest on others' shows to gain third-party credibility and reach new audiences. With an emphasis on content reuse, Don knows the power of podcasting to offer consistent, impactful communication, making it a low-cost, high-impact platform for building personal brands and business relationships. In a world where just about everyone doubts the marketing messages they receive - podcasting is viewed as authentic content that can bridge trust gaps and open doors to significant business opportunities, just like it has for Don. Let's find out how. --- (00:00:35) Authentic Storytelling for Business Growth (00:06:05) Podcast Repurposing for Marketing Success (00:09:37) Strategic Brand Building Through Podcast Guesting (00:15:40) Podcasting: Establishing Trust and Credibility (00:19:07) Leveraging Individual Customers for Business Growth (00:23:19) AI's Role in Enhancing Podcast Content (00:31:24) Transformative Journey: Overcoming Fear in Podcasting --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
As a psychotherapist turned entrepreneur coach, Kelly Ruta has seen what holds her clients back in growing their businesses. Oftentimes, that's their Money Mindset. Today on the show, Kelly talks about: How to price your services The importance of understanding your own worth External judgments and doubts that influence pricing decisions Through her Invisible Business Saboteur Quiz , Kelly helps uncover subconscious beliefs that can sabotage business success, encouraging self-awareness and understanding to overcome these barriers. By fostering a team culture that embraces mistakes as learning opportunities and emphasizing the importance of self-care, Kelly provides a holistic approach to achieving entrepreneurial success and preventing burnout. If you're an entrepreneur, this is a must listen! --- Today's episode is hosted by Jason Gillikin, and produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
How do you think of conferences as part of your overall marketing strategy? As an agency, we have so many options for marketing - paid ads, social media, podcasting, and yes, conferences. But where should we be spending our time and resources? Earlier this year, we had the opportunity to sponsor the PrideLife Expo from Harmony, the North Carolina LGBTQ+ Allied Chamber of Commerce. We’ve been a member of the chamber for a couple of years, and when we heard about the expo, we jumped at the chance to be one of the vendors. But honestly, I wasn’t sure about our strategy at the event. So we brought our microphones and asked some of the attendees what they think about conferences and the best way to leverage them. Big thank you to Deanna Jones , Brian Castle from Parklife Communications , and Jamie Ousterout from The Diversity Movement . Also, if you're interested in Harmony NC or next year's PrideLife Expo, visit HarmonyNC.org. --- Today's episode is hosted by Cee Cee Huffman, and produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
Whether we like it or not, we're all in business development, aka sales. But unfortunately, that word - "sales" - might make you cringe because you think of the used car salesman, or scenes from the movie Boiler Room, or all those dang calls you get from numbers that should have been flagged as "Scam Likely"! But sales doesn't have to be like that at all. In fact, according to Jed Byrne, sales is "helping people you like get what they want." Today, Jed joins us to share some of his tips for scrappy business development. --- Jed Byrne is the host of the Dirt NC Podcast , editor of The Top Five Newsletter , and Business Development Representative at WithersRavenel . Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons .…
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Earfluence: Amplify Your Expertise with Podcasting
Building an audience through social media can be pretty overwhelming for everyone, especially all of us who are busy and didn't exactly grow up with social media. Many of us just don't want to have to learn and spend time on one more thing. But at the same time, we want to know how to build an audience for our businesses and personal brands. So how can we do it? --- Chris Leithe and Dr. Aaron Dinin have created Audience Acceleration Labs , where students can Join the Video Course: Social Media Training for Busy Business Professionals , plus Join The 7 Day LinkedIn Accelerator Course . Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons .…
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Earfluence: Amplify Your Expertise with Podcasting
The Podcast Ally Podcast is hosted by Dr. Sarah Glova , who's on a mission to find out how to be the best podcast guest. This is episode 1 of season 2! ( Subscribe ) --- As the Founder and CEO of LawPods , Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time. The potential guest or their publicist meant well, but too often the pitches are spray-and-pray, copy-and-paste, and TL;DR. So how can podcast guests create pitches that get podcast hosts' attention and get them booked? Let's find out! Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence .…
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Earfluence: Amplify Your Expertise with Podcasting
When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on. Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - personal branding can be as simple as showing up authentically to that next networking event. Today, Ashia guides us through the personal branding playbook. Ashia Skye is an On-Air Personality at Urban One Inc's K97.5 & Host At HipHopDX. Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons .…
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Earfluence: Amplify Your Expertise with Podcasting
It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa." But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best. So how can we create business partnerships that truly matter? Let's find out from two CEOs who recently started a partnership that could change the trajectory of their businesses - Matt Sheehan from Exhale and Dean Sackett from Homestead Building Company . Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons .…
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Earfluence: Amplify Your Expertise with Podcasting
With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success. Today's episode is hosted by Cee Cee Huffman, and filmed at the Earfluence Podcast Studio in Downtown Durham.…
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Earfluence: Amplify Your Expertise with Podcasting
As a startup investor at Primordial , Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?" Let's find out! Today's episode is hosted by Cee Cee Huffman, and filmed at the Earfluence Podcast Studio in Downtown Durham.…
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Earfluence: Amplify Your Expertise with Podcasting
In a digital world flooded with videos, how can any business or personal brand get noticed? Today we're joined by Aaron Lympany , founder of Rhymes Video , who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-changing algorithms and platforms. Today's episode is hosted by Cee Cee Huffman and Carson Barclay, and filmed at the Earfluence Podcast Studio in Downtown Raleigh.…
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