What's the Secret?

What's the Secret?

Tom Gaddis
Jul 07, 2020 33 min

Secrets of Email Marketing with Terry Dean

Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On the podcast, Terry shows specifically that – growing your business using email! We will get into building email lists, succeeding while being an introvert, the email template he uses that is guaranteed to work, and much more! “Don't write for your peers, write for the audience. Everything in email marketing is with the audience.” – Terry Dean On this episode: - How can introverts deal with huge crowds, public speaking, and webinars? - Writing to your audience and not to your peers. - Selling from the very first email and NOT waiting to sell. - How often should you email? What’s the minimum? - The common email mistake that people make. - How to get a bigger list and build an audience as quickly as possible! --- Autoresponder Academy: https://autoresponderalchemy.com/ Terry’s Free Resources: https://www.mymarketingcoach.com/ --- Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jun 30, 2020 51 min

Succeeding In A Down Economy with Mike Long

Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market crashes and how he went through them with success. With the pandemic still causing global panic, Mike still sees a similarity from before – a need to adapt. Things continue to change, and it’s up to us to recognize the opportunities that present themselves right in front of our eyes! “The opportunity has just gotten so much bigger.” – Mike Long On this episode: Having multiple avenues for your business. Acknowledging the changes that are happening because of the pandemic. Use everything you know to leverage and scale what you already do. Recognize the opportunity available right now on the internet. The customers you walk away with right now, walk with you. Not running away from the current situation because things will never be the same. --- Check out Mike’s Products: Fusion - https://offlinesharks.com/fusion Groove Funnels - https://offlinesharks.com/groovefunnels --- Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jun 23, 2020 37 min

How to Write Copy Fast with Jack Turk

Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you’re in, understand your communities’ identity, and engage with it to help others. “You can write your own copy. Give it a good shot!” – Jack Turk On this episode: Finding your niche in any business you’re in and connecting with it. Knowing who you’re writing to in your copy Where should you focus on as a new copywriter? Find the starving crowd! Turn off the editor in your head. Write the copy that you can write fast! Remember to use tools. Don’t underestimate the power of templates and magazine ads. Copywriting is just putting all the pieces together. Make sure to find those pieces. --- Jack’s Book: 101 Fast, Good , Cheap Hacks for Writing a KILLER Sales Letter https://www.amazon.com/Cheap-Hacks-Writing-KILLER-Letter-ebook/dp/B01MS73SXX How to Write Killer Copy Fast https://www.amazon.com/How-Write-Killer-Copy-Fast/dp/1693647036 Jack’s Website: https://writekillercopyfast.com/ About Jack Turk: For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. But on my 50th birthday, I marched into my boss’s office at Microsoft and told him “I’m quitting to become a magician.” Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride – with plenty of ups and downs along the way. I’m an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy’s company – GKIC – where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries. My key superpower – I write FAST. Extremely FAST. I was the fastest writer at Microsoft and I daresay I’m likely the World’s FASTEST Copywriter today. Helping YOU write faster is why I created this site - because getting your copy written faster means you can get it DONE and out the door where it can help your customers and make you some money. --- Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jun 16, 2020 32 min

Facebook Marketing with Bob Regnerus

Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads, where to focus your attention on, and how to produce content that works for both you and your audience. By the end of this episode, you will learn how Facebook marketing works compared to other platforms, know what to prioritize to get results and have a deep understanding of your audience. “Here's the secret sauce: Facebook can automate your audience much better than an audience you could create your own.” – Bob Regnerus On this episode: Avoiding personalization and squeeze page marketing on Facebook ads Making a creative ad with impressive copy and letting Facebook find your audience Creating thumb-stopping content What images should you use and tracking data on video Deep Funnel Marketing – catering to potential clients at different points Retargeting, getting data from your market --- Connect with Bob: https://bobregnerus.com/ Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jun 09, 2020 36 min

Disnify Your Business with Vance Morris

A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He has shared the stage with Dan Kennedy, Steve Spurrier, Lou Ferrigno, Joe Theismann, Lee Cockerell, Dave Dee, Penn Jillette and many of the world’s premier entrepreneurs. By the end of this episode, you will learn to be more creative in the way the way you engage with your customers. “Your service systems and your guest experience systems, keep them simple so that people can understand them.” – Vance Morris On this episode: How to bring the magic of Disney to your business - If a Carpet Cleaner (Vance) can Disnify his business, anyone can. Putting yourself in your prospects mind doesn’t just apply to marketing How to create repeatable, replicatable and practiced systems The importance of managing the setting - applies to online businesses as well. Putting flare on the mundane things and turn it into an experience for your customers How to get your customers to spend more and feel good doing it Every business or service has become a commodity. And the only thing that separates businesses is the experience they provide their customers / clients or patients. They need to Disnify themselves. Vance’s website: https://www.deliverservicenow.com/ About Vance: https://www.deliverservicenow.com/about-vance/ Vance’s Book: Systematic Magic: 7 Magic Keys to Disnify Any Business https://www.amazon.com/Systematic-Magic-Keys-Disnify-Business/dp/1721677178/ref=sr_1_1?dchild=1&keywords=vance+morris&qid=1590722586&sr=8-1 Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jun 02, 2020 19 min

Ka-Ching! Supercharge Your Profits

Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge cash cow. Today, we’ll be going into the last letter, “K”, which stands for “Ka-Ching!” By the end of this episode, you will learn the different ways how to improve and supercharge your profits! “You do not want to stop doing what's working.” – Tom Gaddis On this episode, you’ll discover: - The #1 Overlooked way to build a solid business - How to maximize your efforts for totally out of proportion profits - Systemizing your business - The importance of customer service - How to identify tasks to delegate - Ensuring that you don’t always have to start from zero profits Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
May 26, 2020 35 min

7 Steps to A Successful Launch with Shannon McCaffery

Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode! “You have to build in a transformation. Most people are buying to solve a problem they have.” - Shannon McCaffery In This Episode: 7 steps of Shannon’s Soulful Launch System The secret to offering bonuses Common marketer mistakes Why your launch needs a theme How to create trust Download Shannon's Free Guide '5 Ways to Soulfully Recession-Proof Your Business' Connect with Shannon McCaffery: https://www.soulfulmarketingsystem.com/ Shannon on Twitter Shannon on Instagram Connect with Tom Gaddis: Website LinkedIn Facebook
May 19, 2020 17 min

Step 3: Launch (Profit First)

It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as possible -- even if you aren’t tech-savvy. Tom even has a special offer for listeners for his favorite platform. Cash likes speed, so don’t hesitate! “Sell your product before you create it.” - Tom Gaddis In This Episode: - Learn why “profit-first” is so important - How to create your products fast - How to get your offer in front of your ideal buyers quickly - Why you need to find a platform that you feel comfortable with Resources: Get two weeks of ClickFunnels FREE - https://tomgaddis.com/cf-14day Teachable – https://teachable.com Kajabi – https://kajabi.com Udemy – https://udemy.com Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
May 12, 2020 50 min

Creating High Ticket Courses with Tom Matzen

How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients into generating more than one hundred million dollars in sales. If you want to make more money, have more impact, and guarantee results from your big-ticket items, you can’t afford to miss this episode. Tune in and find out how you can make a profit while still making a difference. “You can change people’s lives.” - Tom Matzen In This Episode: - Why you should guarantee results -- and how to make sure you can follow through - Why your business needs to solve a big problem - How to bring order from chaos - How to bring value to the world - Is your business scalable? Resources: Scholarship giveaway - https://entrepreneurempowerment.org/scholarship/ Embark Million Dollar Authority - https://embarkmilliondollarauthority.com/ Connect with Tom Matzen Tom Matzen - http://www.tommatzen.com/ Tom Matzen on LinkedIn Tom Matzen on Twitter - https://twitter.com/ravingfans4life Tom Matzen on Facebook - https://www.facebook.com/tom.matzen Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
May 05, 2020 17 min

Step 2 - Idea (Create Products That Sell Themselves)

Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll get some great tips for checking out the competition so you can learn from what they’re doing. “Not being an expert is actually an advantage!” -Tom Gaddis In This Episode: Why you need to focus on building an audience How to become a content-generating machine for your audience Online tools that will help you learn about (and dominate) your competition How to bring value to your community Resources: SimilarWeb - https://www.similarweb.com/ ConvertKit - https://tomgaddis.com/convertkit Answer the Public - https://tomgaddis.com/answer-the-public Offline Sharks https://offlinesharks.com/tom Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
What's the Secret?
Genre
Business
Episodes
20
Frequency
Weekly podcast
Prediction
Next episode Tuesday, July 14
Website
tomgaddis.com/
Ratings
(1)
Social
Creators and Ratings from
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