What's the Secret?

What's the Secret?

Tom Gaddis
Nov 17, 2020 34 min

Culture & Leadership Lessons with Dan Cockerell

The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss how Dan flips the “life’s a marathon” analogy on its head, why Dan refuses to micro-manage anybody, and what Dan does every single day to keep his life full of magic. “You, as a leader, have to take an interest in your people and see the job from their point of view.” - Dan Cockerell In This Episode: How Dan puts his philosophy into tangible ACTION everyday Why life ISN’T a sprint and rest is NECESSARY to success Dan’s advice for developing TRUE leadership, no matter where you start Why Dan ALWAYS assumes good intent and NEVER micro-manages What Dan does to practice TOTAL leadership and own his mistakes Connect with Dan Cockerell: Get Dan’s book here: https://www.culture-kingdom.com/sales-page36902669 https://www.amazon.com/gp/product/B0882TB4R8/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 LinkedIn: https://www.linkedin.com/in/dancockerell Twitter: https://twitter.com/dancockerell Website: https://www.cockerellconsulting.com Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Nov 10, 2020 24 min

Hook Point with Brendan Kane

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible. “At its highest point, a hook point equals grabbing attention.” - Brendan Kane In This Episode: How to stand out in a world of 60 billion messages sent every day The KEY three pillars of grabbing and KEEPING attention Why a perfect hook can’t last forever The difference between what people WANT vs. NEED Why hooks need to cater to the largest possible audience Connect with Brendan Kane: Get Brendan’s books here: https://hookpoint.com/the-book/ https://onemillionfollowers.com/ Website: https://brendanjkane.com/ LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/ Instagram: https://www.instagram.com/brendankane/ Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Nov 03, 2020 29 min

Podcast Profits with Luis Diaz

If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcasts with a collective 5 million downloads! The two discuss how Luis found and got passionate about podcasting, why those who want to make an impact would benefit from a podcast, and the tactical strategies to begin your journey ASAP. “As long as the content is good, people will listen.” - Luis Diaz In This Episode: How Luis went from personal trainer to podcast guru The types of businesses that would benefit MASSIVELY from starting a podcast The no B.S. steps to creating an impactful podcast and enhancing your business Why “podcast storming” DOUBLED a podcaster’s audience What you can do RIGHT NOW to embark on your podcast journey Connect with Luis Diaz: Download Luis’s book FOR FREE here: https://www.podcastdomination.co/pdf Website: https://www.podcastdomination.co/ LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/ Facebook: https://www.facebook.com/podcastdomination Instagram: https://www.instagram.com/luisryandiaz/ YouTube: https://www.youtube.com/channel/UCK8nJp6gAzM2MBIG0KzvTag Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Oct 27, 2020 41 min

Amber Spears Affiliate Marketing Secrets

If you love connecting with people and supporting businesses you believe in, affiliate marketing is a great career path. However, so much goes into providing high caliber services, and that’s where today’s brutally honest conversation comes in. In this episode, Tom talks with Amber Spears, an industry leader in the affiliate marketing arena whose primary company, East 5th Avenue, has generated $68 million in front-end launch sales and helped over 250 companies generate profits in excess of $320 million. Amber discusses her formulaic approach to finding quality affiliates, why you need to have candid conversations to protect yourself, and the steps beginners can take right now to get started. “You have two focuses. One focus should be building relationships with your network, and two should be improving your offer. Always!” - Amber Spears In This Episode: How Amber transformed her abusive childhood into inspired action Amber’s take-home advice for anyone starting out The proven formula for finding clients and building trust How to protect yourself from partners not keeping their word The characteristics of high caliber affiliates and where to find them Connect with Amber Spears: Listeners can collect their free gift here: www.east5thavenue.com/gift Join the Traffic Tribe: www.east5thavenue.com/traffictribe Website: https://www.ambermspears.com/ LinkedIn: https://www.linkedin.com/in/amberspears Connect with Tom Gaddis: Check out Offline Sharks here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Oct 20, 2020 36 min

Influencer Networking Secrets with Paul Edwards

Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes everyone runs into, and a mindset shift that will make potential clients trust you more. “If you do a lot more listening than talking, you’ll start to hear what’s important to people.” - Paul Edwards In This Episode: Why the “secret to success" is a simple practice anyone can do RIGHT NOW How to work with world-class mentors without breaking the bank Why you NEED to accept being the “dumbest person in the room” The ONE question that will make prospective clients feel heard The BIGGEST networking mistake and how to REVERSE it Why you want to be a SERVICEPERSON, not a salesperson Connect with Paul Edwards: Get your copy of Paul's book here: https://www.thepaulsedwards.com/whatsthesecret Website: https://www.thepaulsedwards.com/ Podcast: https://grmpodcast.libsyn.com/ Connect with Tom Gaddis: Check out offline sharks here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Oct 13, 2020 51 min

100 Million Dollar Man with Ian Stanley

The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of meditation, and the steps to escaping the rat race and never trading your time for money again. So, what’s the secret? “Don’t be boring.” “We’re so conditioned to trade our time for money, and it’s not the path to wealth.” - Ian Stanley In This Episode: ONE “trick” that will separate you from the pack The myth of the “saturated market” How to avoid boxing yourself into one profession The secret to mastering anything How to reprogram your mind to see an abundance of money everywhere Connect with Ian Stanley: Get Ian’s book here: https://tomgaddis.com/ians-book Get Ian’s “Money Morning Challenge” here: https://tomgaddis.com/money-morning-challenge Website: https://feedthewolf.com/ Facebook: https://www.facebook.com/ianstanleyconversions/ Instagram: https://www.instagram.com/becomingianstanley/ Twitter: https://twitter.com/theianstanley YouTube: https://www.youtube.com/channel/UCNDSraHVLiHKekQJ31BmfmQ/ Connect with Tom Gaddis: Check out Offline Sharks here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Oct 06, 2020 29 min

YouTube Secrets with Paul James

In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks for changing your career and finding consistent success, as well as the mindset shift needed to transform an online hobby into a thriving business. Making money online has never been easier, so what are you waiting for? Get out there and make it happen. “People don’t come to hear the juicy, crisp microphone. They come to get the content.” - Paul James In This Episode: THIS simple strategy helped Paul pay off tens of thousands in debt How making his first $20 led Paul to so much more The power of Facebook groups Paul’s secrets for building a YouTube audience RIGHT NOW Why content trumps resources every time Connect with Paul James: Grab your copy of Paul’s book, “Reverse Engineer Your Future: Stop Waiting for Success — Go Out and Make It Happen Now” here: https://www.amazon.com/gp/product/1619617544/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0 Website: https://www.pauljames.com/ YouTube: https://www.youtube.com/user/iampauljames Facebook: https://www.facebook.com/hellopauljames Instagram: https://www.instagram.com/hellopauljames/ Connect with Tom Gaddis: Check out Offline Sharks here: https://offlinesharks.com/ Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 29, 2020 44 min

Facebook Compliance with Ed Reay

Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it's do or die. Ed has worked with some of the biggest marketers out there--Stefan Georgi, Justin Goff, Ian Stanley, Traffic & Funnels and many more--helping them scale fast and furiously on Facebook without fear of getting banned or shut down. "At the end of the day, it’s about one thing and one thing only: User experience.” - Ed Reay In This Episode: How one sentence changed Ed’s life at such a young age The biggest misconception that people believe about Facebook ads One simple but critical tip to keep your ads effective and compliant Ed’s approach to naming products How to utilize Facebook’s new system for ads Connect with Ed Reay Website: edreay.com LinkedIn: https://www.linkedin.com/in/edreay/ Facebook: https://www.facebook.com/edward.reay5477 Instagram: https://www.instagram.com/ed.reay/ Connect with Tom Gaddis: Check out Offline Sharks here: https://offlinesharks.com/ Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 22, 2020 37 min

Multiple Millions with Stefan Georgi

All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stefan’s life, the scalable tips and tricks, and Stefan’s personal strategy that freed him of his 9-5 and carved his name into history. Copywriting may not be easy, but starting is way simpler than you think. “Copywriting is really valuable and not even really about writing—it’s a framework for selling.” - Stefan Georgi In This Episode: How one trip to Vegas changed Stefan’s life Stefan’s formulaic approach that makes quality copy every single time The one way to look at copywriting to change your perspective on sales and entrepreneurship How brutal honesty elevated Stefan’s business Why Stefan believes that the growing number of freelancers is changing the game Connect with Stefan Georgi: Website: https://www.stefanpaulgeorgi.com/ Email List: https://www.stefanpaulgeorgi.com/subscribe/ LinkedIn: https://www.linkedin.com/in/stefanpaulgeorgi/ Instagram: https://www.instagram.com/stefangeorgi/ Facebook: https://www.facebook.com/stefanpaulgeorgi Twitter: https://twitter.com/StefanGeorgi Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 15, 2020 39 min

Ordinary to Extraordinary with Former Navy SEAL Brad McLeod

Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers how any journey begins with tiny steps, how a disadvantage can become your trump card, and how this unshakeable philosophy can transform small steps into giant leaps. “You just gotta hang in there longer and tougher than anyone else, keep a smile on your face, and never ever quit.” - Brad McLeod In This Episode: Brad’s philosophy for defining the odds How starting from behind could be your ultimate advantage What the 1% Rule is Brad’s core principles of discipline for folks young and old alike How to be Unshakeable Check out Tom’s post about his SEAL fitness journey! https://tomgaddis.com/offline-seal/ Connect with Brad McLeod: Website: https://sealgrinderpt.com/ Facebook: https://www.facebook.com/SEALgrinderPT/ Instagram: https://www.instagram.com/sealgrinderpt/ Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
What's the Secret?
Genre
Business
Episodes
39
Frequency
Weekly podcast
Prediction
Next episode Tuesday, November 24
Website
tomgaddis.com/
Ratings
(1)
Social
Creators and Ratings from
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