What's the Secret?

What's the Secret?

Tom Gaddis
Sep 29, 2020 44 min

Facebook Compliance with Ed Reay

Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it's do or die. Ed has worked with some of the biggest marketers out there--Stefan Georgi, Justin Goff, Ian Stanley, Traffic & Funnels and many more--helping them scale fast and furiously on Facebook without fear of getting banned or shut down. "At the end of the day, it’s about one thing and one thing only: User experience.” - Ed Reay In This Episode: How one sentence changed Ed’s life at such a young age The biggest misconception that people believe about Facebook ads One simple but critical tip to keep your ads effective and compliant Ed’s approach to naming products How to utilize Facebook’s new system for ads Connect with Ed Reay Website: edreay.com LinkedIn: https://www.linkedin.com/in/edreay/ Facebook: https://www.facebook.com/edward.reay5477 Instagram: https://www.instagram.com/ed.reay/ Connect with Tom Gaddis: Check out Offline Sharks here: https://offlinesharks.com/ Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 22, 2020 37 min

Multiple Millions with Stefan Georgi

All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stefan’s life, the scalable tips and tricks, and Stefan’s personal strategy that freed him of his 9-5 and carved his name into history. Copywriting may not be easy, but starting is way simpler than you think. “Copywriting is really valuable and not even really about writing—it’s a framework for selling.” - Stefan Georgi In This Episode: How one trip to Vegas changed Stefan’s life Stefan’s formulaic approach that makes quality copy every single time The one way to look at copywriting to change your perspective on sales and entrepreneurship How brutal honesty elevated Stefan’s business Why Stefan believes that the growing number of freelancers is changing the game Connect with Stefan Georgi: Website: https://www.stefanpaulgeorgi.com/ Email List: https://www.stefanpaulgeorgi.com/subscribe/ LinkedIn: https://www.linkedin.com/in/stefanpaulgeorgi/ Instagram: https://www.instagram.com/stefangeorgi/ Facebook: https://www.facebook.com/stefanpaulgeorgi Twitter: https://twitter.com/StefanGeorgi Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 15, 2020 39 min

Ordinary to Extraordinary with Former Navy SEAL Brad McLeod

Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers how any journey begins with tiny steps, how a disadvantage can become your trump card, and how this unshakeable philosophy can transform small steps into giant leaps. “You just gotta hang in there longer and tougher than anyone else, keep a smile on your face, and never ever quit.” - Brad McLeod In This Episode: Brad’s philosophy for defining the odds How starting from behind could be your ultimate advantage What the 1% Rule is Brad’s core principles of discipline for folks young and old alike How to be Unshakeable Check out Tom’s post about his SEAL fitness journey! https://tomgaddis.com/offline-seal/ Connect with Brad McLeod: Website: https://sealgrinderpt.com/ Facebook: https://www.facebook.com/SEALgrinderPT/ Instagram: https://www.instagram.com/sealgrinderpt/ Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 08, 2020 32 min

The Roadmap for Growing a 7-Figure Business with Product Launches

Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it takes to transform an idea into a business, no matter your background. We all know that hard work always trumps talent, so only one question remains: What’s the secret? “A journey of a thousand miles starts with a single step.” - Tom Gaddis In This Episode: How to set realistic yet satisfying goals The essential steps to getting through money uncertainty The secret to scaling your business consistently How to avoid this one critical mistake that can stifle your cash flow Focus on THIS instead of money A checklist that will help you make every one of your products stand out from the last How to build a dependable and effective support system Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Sep 01, 2020 22 min

It’s Gonna Be A Wild Ride! (Launch Management)

The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch, whether tackling errors or building trust. Remember, launching a product is a marathon, not a sprint, but if you can push through doubt and stay on top of it, you will be on your way to that long-awaited rest and relaxation. “The better prepared you are, the better your chances for success.” - Tom Gaddis In This Episode: Get an insider’s look into what it takes for a successful launch How to strategically schedule your launch for maximum effectiveness One crucial step for keeping track of the details and eliminating issues The model that Tom follows for guaranteed results How to increase participation and competitiveness in your JV partners Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Aug 25, 2020 19 min

The Politics Of A Successful Launch (Affiliate Roundup)

No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge meaningful relationships with partners to create a quality support system of product promotion. Tom also dispels the myth that an online business is a vacation—work is required. “The name of the game is reciprocation.” -Tom Gaddis In This Episode: The tactics to convince affiliate partners to work with you How to prepare for your launch One trick that will increase your odds of your launch getting noticed What to do once you’ve established a relationship with an affiliate Why your audience is only one of many to buy your product Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Aug 18, 2020 22 min

Upsells, Down-Sells, and Your Funnel, Oh My!

Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune in to find out how! “When it comes down to it, the conversions of you upsells and your down-sells and the steps in your funnel are really gonna drive the majority of the revenue from your launch.” -Tom Gaddis In This Episode: Why a funnel is critical to sales success How to upsell effectively The secret to down-selling The best way to use a “bump” The steps and importance of making your buyers feel supported and appreciated Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Aug 11, 2020 30 min

How to Make Amazing Front End Offers

In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.” -Tom Gaddis In this episode: - Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure launch - The importance of understanding and connecting with your audience - How to optimize every detail of your product through research and fundamentals - The components of a website that will make new visitors permanent customers - How learning this one skill will elevate your brand and multiply your customers Resources: 14 Day Free Trial of Click Funnels - https://tomgaddis.com/cf14dayfree Free account for Groove Pages & Groove -Sell https://tomgaddis.com/groove-free A Technique for Producing Ideas by James Webb Young Your First 100 Million by Daniel Peña Connect with Tom Gaddis: Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/
Aug 04, 2020 19 min

The Key to Launch Success

In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight from Tom! “Product launches are something that you cannot do alone. Start building relationships now.” -Tom Gaddis In This Episode: - Why it is important to be organized and have deadlines - Why you should be making checklists to stay on task (pre-, during-, and post-launch) - How to create a JV web page and document - Websites to help you have a successful launch Resources: Muncheye.com Example JV web page - https://tomgaddis.com/example-jvpage Example JV document - https://tomgaddis.com/example-jvdoc Connect with Tom: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
Jul 28, 2020 22 min

Our Funnels Inside Funnels Strategy

On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent cash flow and grow your business faster, you don't want to miss this episode. “Constantly put your customers desires, their problems, and values at the forefront and you'll be able to grow and scale your online business.” -Tom Gaddis On this episode: - Discover how to reverse engineer your product launch - Learn the key elements to a good back end offer - Maximize your profits with our Double Tap Strategy - Find out the key elements to focus on to develop long term clients - And much more... --- Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz
What's the Secret?
Genre
Business
Episodes
32
Frequency
Weekly podcast
Prediction
Next episode Tuesday, October 6
Website
tomgaddis.com/
Ratings
(1)
Social
Creators and Ratings from
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