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Good Company with Michael Kassan
Good Company with Michael Kassan
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Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends... more

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Episodes

Lucas Herscovici: “Whatever the consumer needs – for that pizza occasion, for that watching football occasion – we need to fulfill that for our consumers.”

Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage... more

01 Nov 2023 · 25 minutes
Jessica Cordova Kramer & Stephanie Wittels Wachs: “We call it the saddest meet-cute that ever existed.”

Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and... more

27 Jul 2023 · 33 minutes
Eden Bridgeman Sklenar: “Our hurdle is the fact that we’re a 70-plus-year-old start-up.”

Revitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the... more

27 Jul 2023 · 31 minutes
Jessica Lessin: “I realized that readers were not being well-served by the present state of business coverage.”

Back in the days of Web2’s infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how... more

20 Apr 2023 · 29 minutes
Suzy Deering: “I was at my best when I was challenged but not defeated. I could be transparent and vulnerable. That then led to empathy across the organization.”

According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on... more

20 Apr 2023 · 35 minutes
Richard Curtis: “When it comes to charity, we’ve tried to get everybody to ask themselves – what’s my particular superpower?”

Today in the UK, it’s Red Nose Day – the beloved annual fundraising campaign to end child poverty – and... more

17 Mar 2023 · 29 minutes
Jen Wong: “We often get lumped in with social media, but we’re actually not social media. We define ourselves as a community of communities.”

At a time when technology is often in the headlines for the grip it has on consumers, Jen Wong offers... more

01 Feb 2023 · 25 minutes
Steven Majoros: “As marketers, you have to balance what people understand today, while moving them towards the potential for tomorrow.”

As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice:... more

01 Feb 2023 · 30 minutes
Howard Draft: “If you can change a behavior, you can drive a brand into the stratosphere.”

If there’s anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it’s... more

01 Feb 2023 · 33 minutes
Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”

Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to... more

07 Oct 2022 · 39 minutes
Good Company with Michael Kassan
Jessica Cordova Kramer & Stephanie Wittels Wachs: “We call it the saddest meet-cute that ever existed.”
Good Company with Michael Kassan
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Listen now on

Apple Podcasts
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Overcast
Podcast Addict
Pocket Casts
Castbox
Stitcher
Podbean
iHeartRadio
Player FM
Podcast Republic
Castro
RadioPublic
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Description

Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels... more