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Video Production Daily

Author: Luke

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Video production daily is a project dedicated to educating video producers. Mastering production is the first step. Making naturally interesting content is the ultimate goal. Invest in getting better at your craft. Check back twice a week for video production tips.
63 Episodes
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It took Mark Rober 6 years to get 300,000 subscribers. Now he gets that in just days after launching one of his projects. Mark's success is compounding, and we feel safe calling him the Michelangelo of YouTube. What makes this former NASA and Apple engineer, Current YouTuber, and friend of science so successful? We sat down to ask him how he does it.  In this interview, we ask Mark Rober to describe the unique focuses that make his youtube channel, career, and video productions exceptional.  Mark insists on developing exciting stories. This is an effort he does not outsource.  Mark always works on the edit to ensure the finished video is incredible. He knows that the audience needs to be wowed by a remarkable story. That means framing things for the audience, writing great scripts, and producing great edits. Mark describes reducing 200 hours of footage into a compelling 10-minute video as exhausting, rewarding, and critical to his success.  In this interview, Mark Rober also explains that he is successful not just because of the things he does but also because of the things he chooses to ignore. He says no to most things that don't end up in a video or equate to more time with his family.  Mark doesn't do speaking gigs, write books, or do podcasts. Why?  He has to focus on things that will compound and produce the most significant return while also avoiding the burnout associated with a career on YouTube.  When it comes to building things like glitter bombs, obstacle courses, and programming equipment Mark Rober is happy to outsource elements enabling him to focus on things like coming up with the story and working on the edit. In this interview, Mark also discusses doing a deal for discovery TV and his thoughts about the value of content on his channel vs. content for TV. Mark believes having people discover his channel and look around at other videos is more advantageous than having content in another ecosystem.  We hope you enjoy this success-focused interview with Mark Rober.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Mykim Dang is a bridge builder. She can bring together a diverse group of people to participate in the pre-production, production, and post-production processes. This ability is truly one of her superpowers.  In addition, Mykim is also one who can always peel back another layer of the onion and get to what is truly important in a project. She askes the right questions in pre-production. Questions like where is this going to be published? And What transition are we trying to make in the minds of our audience? Every critical question is an opportunity to get a great result from the effort to make a video.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Being on set is exhausting. Making mistakes onset can make these 12 hour days feel overwhelming.  What are the critical things that every video creator needs to get right on set?  For starters, attitude is critical. It's essential that people can stand to be around you.  Also hitting that list of critical elements is crafty (catering), sound, and detailed pre-production.  This advice can only come from someone like J.R. Timothy, who has made enough mistakes to know how to do the essential things right.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Amina Moreau is the expert at guiding the client through the story development process.  How do you create a tremendous story-focused client experience?  Making videos for an organization is challenging for so many reasons. Customers want every person in the organization featured and don't want to expose conflict. Clients are guided by motivations so different from the natural desires of their potential audience. It is your job to help the client be less selfish and tell a better story.  The key to client success is finding a way to make the creation process feel effortless, and at the same time, you want your client to feel like they have skin in the game.  If you start with a storytelling session and work to educate your customer, you can begin pre-production on the right foot by starting with the fun stuff and earning your client's confidence and trust.  Once you have your client figured out, it is time to turn that attention inward. Are you doing your own stories justice? Call it sales or call it storytelling, but it so so important to focus.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Casey Schendel joins us to share the power of partnering in the video production industry?  Casey Schendel is a cinematographer and visual storyteller. But great video production is a team sport.  If you have a great visual movie with an underdeveloped story or lousy acting, the entire film suffers. You have to have a core focus in your career and then partner with individuals who have complementing skills.  It is so important to be able to work with people who can help you make great content. When you work so hard to create greatness, it is critical to find the people that can take your ideas to the next level. Those individuals need to be strong where you are week.   Casey shares stories from his career that illustrate how he has brought his best to every project. Casey has also found a production partner in Matt Cross. The overlap in their video production abilities is minimal so that the two of them can cover as many basses as possible. You can see how this great combo has translated into success for Think Out Loud.  Here is some excellent advice from Casey. Ask yourself, What are you good at, and what do you love to do? If something needs doing that falls outside of those two criteria, you need to find someone who has a complementary skill set that can take your work to the next level.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Mark Rober puts a lot of time and attention into making great videos. This effort is no longer just a hobby as Mark Rober is now a full-time YouTuber.  After working as an engineer at Nasa and Apple, Mark Rober is convinced that making videos is the most challenging career he has ever had. So why is he working so hard, and how is he making money?    In this interview, Mark Rober discusses how he makes money by making great videos on YouTube. Mark Talks through the sponsorships he has had over the past four years and the ad revenue he can generate from Youtube and Facebook views.  Although Mark is excellent at what he does, he still doesn't see running his youtube channel as a full-time job. He has purposely not built a big team and still insists on doing much of the creative work.  Mark is not obsessed with scaling every element of his channel. He is publishing one video every month or two and plans to keep it that way.  Mark sees adding a team, a book deal, and more revenue-generating activities would lead to burnout.  He also spends time publishing to platforms like Instagram and TikTok even though they are not revenue-generating platforms for Mark's content. (at the time of recording, Mark was not making revenue on TikTok). This video was filmed before Mark released his recent online engineering course, which has also helped him generate revenue without increasing his one video per month.  Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Video production in 2021 is the wild west, and there are incredible opportunities. Everyone who has a phone is a creator. There are endless platforms for consuming video.  Long-form and short-form content are trending at the same time.  You can create videos for brands or turn your personality into a brand; you have to admit this is an extraordinary moment for video.  When video is this pervasive, and the pace of change this extensive. How do you measure success?  Organizations that want to be successful with video have to commit to the nuances of multiple platforms and complex digital strategies. Mykim Dang helps us explore the different formats, niches, and opportunities in the current video production industry and how to find and measure success.   Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Surprise success is excellent, but nothing beats planning for success and achieving it. People spend a lot of money on video productions, and it's critical for Chamber Media that people get the most out of that investment.  J.R.Timothy points out that some videos intend to drive sales, promote app downloads, or build a brand. It is essential to start with that end in mind and get the most out of your video investment.  J.R. Breaks down the Mr. Cool campaign with stories from the field and how creating multiple videos and retargeting ads helped achieve campaign success.  AS a super funny guy J.R.'s personal metric of success is measured by his ability to get someone laughing on set. With a legacy of riffing into hilarious moments, J.R. shares stories of personal and company success.  Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
What is the key to getting paid for the kinds of projects you love doing? Amina Moreau has found the secret to getting the right clients to select you for the kind of work you want to do. Amina has successfully grown into doing the type of work she was obsessed with, from weddings to emotionally impactful wedding films. From corporate projects to human interest videos that have businesses opening their wallets.  Learn how to do the work you love and get paid for it.  Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Is your video compelling? How do you measure the success of a video?  These are highly subjective questions, but it's critical you find the answer.  In this episode, we talk about how you can measure video success. We also explore how success may be different for an in-house team vs. an agency or production company. Some creators live in a world where KPIs and measurements bombard them, while some are judged more subjectively.  After Spending Years in house at Tesla and Airbnb, Casey knows about in-house success. Casey now runs Think Out Loud, an incredible video production company in the bay area.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
The world's largest pool of jello. A squirrel ninja warrior course. Feeding bill gates a meatless burger. Where does Mark Rober find these incredible ideas?  In today's episode, we learn that Mark Rober doesn't approach pre-production in the way you might think. Mark is constantly evaluating the world around him to find interesting ideas. When an idea meets Mark's high standard, it goes into his notebook. At any time, Mark is working on multiple videos and managing this wild and surprisingly effective pre-production process. Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Mykim Dang has worked in so many different production environments that she has a great perspective on great ways to run pre-production for various video projects.  Having an excellent plan will save you so much work and heartache. Doing the hard work in pre-production shows commitment to the craft and provides the road map for excellence in execution.   Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
How do you come up with good video ideas?  Would you believe that the concept meetings at chamber media are the most fun part of the creative process? Coming up with hundreds of ideas requires having a yes mentality. Listen as J.R. Timothy describes some of the pre-production meetings that Chamber media uses to create hilarious and viral advertising.  The anchor video is key to the chamber media strategy. An anchor video is a highly produced entertaining internet infomercial that helps ideas stick in people's minds. As you will learn from J.R., creating these incredibly effective sales videos requires creating multiple fun concepts and then inserting a powerful sales message.  Once an anchor video comes together, people are so entertained that they don't even mind the advertising.  Learning about this process will give you great insights into what a creative, effective team looks like and how trust is critical in comedy and video production.  Thanks to J.R. And chamber media for letting us look behind the curtain to observe their incredibly creative process.  Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Pre-production is a collaborative process. Your customer is the subject matter expert, and you are the storytelling expert. How do you start assembling a joint project? Amina Moreau explains that you do it on the ground floor, in pre-production. You have to build a foundation of understanding. Start with the question, why are we doing this? Work with your customer to identify the purpose and the theme and then fill in the blanks.  Audience impact starts in pre-production. Make sure you have the right people in the room, and then get to work.   Sway Storytelling https://www.swaystorytelling.com/blog  Podcast Links https://www.mastersofengagement.com/welcome  --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
The best video creators know how to "Fix it in Pre." Pre-production is so critical for a successful project. This week we are looking at the pre-production process, and Casey Schendel is breaking down how he gets to the essential information from a client interview. Before filming starts, Casey knows where a video will be published and what that video needs to accomplish. He gains this info by conducting pre-production interviews with clients.  Good intelligence in pre-production leads to an ability to make better decisions in production. All things, including story, budget, and format, need to be identified before going on a project.  Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu You can also learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
How did Mark Rober create a one-of-a-kind career on YouTube? Why did Mark Rober quit his job at NASA? What was Mark Rober's first YouTube upload? The best person to answer these questions is Mark himself. I sat down with Mark to get the scoop on his incredible career.  I spoke with Mark about his early YouTube career and how he thinks about being a professional video creator. Unlike our other guests this week, Mark stumbled into video when working at NASA; he created a FaceTime Halloween costume that gave him his first taste of viral success. That early win has compounded over the years into one of the most successful YouTube channels on the platform.  Mark is well known for his glitter bomb video and his squirrel ninja warrior obstacle course. In addition to his work, Mark is truly an incredible person, and I appreciate him offering this interview to Video Production Daily.  Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
How can I get into the film industry? Is film school a good investment? These are hard questions to answer when you know that working in video production is among your lifelong goals. In today's video production daily episode, we talked with Mykim Dang about her incredible career, and the impact Emerson Visual and Media arts school had on her career.  Explore this week's other episodes as you consider a career in video production.  Experience a revolution in the way you approach audience engagement. Here is a massive discount for the Masters of Engagement online workshop.  https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
JR Timothy spends his time merging comedy and video. As a resident funny man, actor, and writer, JR has helped Chamber Media have a massive impact on businesses using viral video advertising.  In this interview, we will see how this comedy genius created an incredible career for himself. --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Amina Moreau can make audiences laugh, cry, and is always improving the world. Let's look at how this incredible storyteller built her career.  Sway Storytelling https://www.swaystorytelling.com/blog Podcast Links https://www.mastersofengagement.com/welcome In this episode of video production daily, Amina does an incredible job answering the questions How can I make a video more interesting?  And, can I create compelling content on my phone?  --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
Casey Schendel has worked as an executive producer at companies like Airbnb and Tesla and now runs "Think Out Loud." in this interview, he tells us just how this incredible career came together.  This Episode of Video Production daily focuses on the critical moments in Casey's career and an in-depth look at the question, Can you become a video producer without a degree?  Learn Video production strategy and find other podcasts here.  https://www.mastersofengagement.com/welcome --- Send in a voice message: https://podcasters.spotify.com/pod/show/videoproduction/message
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