229 episodes

Creator Science helps you succeed as a professional content creator.

Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.

You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.

Creator Science is a Signal Award-winning podcast.

Creator Science Jay Clouse

    • Business
    • 5.0 • 420 Ratings

Creator Science helps you succeed as a professional content creator.

Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.

You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.

Creator Science is a Signal Award-winning podcast.

    Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.

    Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.

    For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
    Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
    But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.
    Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.
    Audience Q&A Part 1
    Join The Lab
    Join the waitlist for Creator HQ
    Full transcript and show notes
    ***
    CONNECT
    📬 Subscribe to Creator Science
    🧪 Join The Lab
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 12 min
    Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.

    Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
    We talk about getting sponsors and how we craft our podcast intros
    We discuss pivoting your content and more.
    Get my Notion Template
    Listen to my recent Mailbag episode
    Full transcript and show notes
    ***
    CONNECT
    📬 Subscribe to Creator Science
    🧪 Join The Lab
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 35 min
    Amy Porterfield – Her step-by-step process for MASSIVE product launches.

    Amy Porterfield – Her step-by-step process for MASSIVE product launches.

    Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
    She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
    Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
    In this episode you'll learn

    The specific step by step strategy that Amy uses for her course launches

    How she builds her email list during the launch period

    How to be more successful in selling through those webinars even when you're sitting in the sale part of it

    And if you stick around towards the end, we even dig into how she's thought about building her team

    Full transcript and show notes
    Amy's Website / LinkedIn / TikTok / Instagram
    ***
    CONNECT
    📬 Subscribe to the newsletter
    📫 Get my Professional Creator Crash Course (free)
    🧰 Get my full gear list (free)
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 57 min
    Thomas Frank – How to build a successful tutorial channel.

    Thomas Frank – How to build a successful tutorial channel.

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
    His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
    In this episode, you'll learn:

    How to design the perfect viewer experience

    How to think about browse views versus

    Search the pros and cons of relying on outside platforms for success

    And what every person starting a tutorial channel needs to do

    Full transcript and show notes
    Thomas's Website / YouTube / Twitter / Instagram
    ***
    TIMESTAMPS
    (00:00) Abandoning a 2 Million Sub Channel
    (01:17) Thomas’s New YouTube Strategy
    (04:10) Why Start a New Channel?
    (05:35) Browse Views vs Search Views
    (08:09) When Serving the Audience is Bad for Retention
    (12:01) Evaluating Platform Risk
    (16:14) Permanence on YouTube
    (18:40) How to Decide What Videos to Make
    (19:48) How Important is Production Value
    (24:32) Advice for New Tutorial Creators
    (30:07) Does First Mover Advantage Matter?
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    [GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

    [GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

    Mariah Coz is the founder of Fearless CEO.
    Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
    In this episode, you’ll learn

    How Mariah thinks about pricing

    How to design your high-ticket hybrid program

    How to avoid sales calls

    And why you may want to consider an evergreen offer.

    Full transcript and show notes
    Follow Mariah on Instagram / Twitter / Facebook
    Follow Fearless CEO on Instagram / Website / YouTube
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 52 min
    Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

    Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

    Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.
    Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.
    Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar Weekend, officially became available for sale. And since that time, he's been everywhere. The Tim Ferriss Show, School of Greatness, Deep Dive with Ali Abdaal. In this episode, you'll learn about his experience making the book itself.
    Full transcript and show notes
    Buy Million Dollar Weekend
    Listen to my episode with David Moldawer
    Listen to our publishing playlist
    Noah's Website / YouTube / Twitter / Instagram / LinkedIn
    ***
    CONNECT
    📬 Subscribe to the newsletter
    📫 Get my Professional Creator Crash Course (free)
    🧰 Get my full gear list (free)
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
420 Ratings

420 Ratings

R. Frojo ,

Best host in podcasting

This review is long overdue. I’ve been listening to Jay’s show for well over two years, and not once has it disappointed. There’s so many things to love about Jay and his show. Every episode, no matter the guest or the topic, gives you insights and tactical tips on how to be a more successful creator—even if the topic isn’t relevant to you or your business. And it’s all because Jay is a master of asking the right questions. In every episode, he’s generous, curious and kind. He goes deep and digs out the good stuff. I’ve loved the feeling of growing alongside Jay in his creator journey.

Money_Badger ,

Worth the time investment

Jay asks great questions that you’re hoping he’ll ask. Every minute is packed with value for the listener. Lots of actionable tips and different perspectives - I always come away with new ideas.

Jay Melone ,

Resonant and valuable

It’s clear that Jay has put in the work. His episodes are always filled with actionable ideas, packed inside of relatable creator stories.

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