Audio Branding

By Jodi Krangle

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Image by Jodi Krangle

Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 234

Description

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

Episode Date
The Sound Of Shopping: How Music Influences Our Spending Habits
May 01, 2024
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
Apr 24, 2024
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
Apr 17, 2024
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
Apr 10, 2024
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
Apr 03, 2024
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
Mar 27, 2024
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
Mar 20, 2024
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
Mar 13, 2024
Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
Mar 06, 2024
How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2
Feb 28, 2024
From Music to Marketing: A Conversation with Josh Butt - Part 1
Feb 21, 2024
The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2
Feb 14, 2024
Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1
Feb 07, 2024
Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2
Jan 31, 2024
From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1
Jan 24, 2024
Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2
Jan 17, 2024
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1
Jan 10, 2024
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Jan 03, 2024
Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1
Dec 27, 2023
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2
Dec 20, 2023
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1
Dec 13, 2023
Exploring the Unheard: A Conversation with Andrea Cera - Part 2
Dec 06, 2023
Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1
Nov 29, 2023
The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2
Nov 22, 2023
The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1
Nov 15, 2023
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2
Nov 08, 2023
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo - Part 1
Nov 01, 2023
Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio - Part 2
Oct 25, 2023
Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio - Part 1
Oct 18, 2023
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland - Part 2
Oct 11, 2023
Strategies for Effective Listening: A Conversation with Molly Ruland - Part 1
Oct 04, 2023
How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere - Part 2
Sep 27, 2023
How to Market & Brand Your Music: A Conversation with Casey Cavaliere - Part 1
Sep 20, 2023
Infomercials and Life Lessons: A Conversation with Brian Richardson - Part 2
Sep 13, 2023
Why Infomercials Matter: A Conversation with Brian Richardson - Part 1
Sep 06, 2023
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark - Part 2
Aug 30, 2023
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark - Part 1
Aug 23, 2023
The Business of Podcasting in a Creator Economy: A Conversation with Vinnie Potestivo - Part 2
Aug 16, 2023
The Creator Economy And Building Community: A Conversation With Vinnie Potestivo – Part 1
Aug 09, 2023
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam - Part 2
Aug 02, 2023
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam - Part 1
Jul 26, 2023
The Future Strategy of Audio Branding: A Conversation with Adam Pleiman - Part 2
Jul 19, 2023
Advertising & Audio Branding Strategy: Goosebump Moments: A Conversation with Adam Pleiman - Part 1
Jul 12, 2023
Free and Open Podcasting: A Conversation with Rob Greenlee - Part 2
Jul 05, 2023
Free and Open Podcasting: A Conversation with Rob Greenlee - Part 1
Jun 28, 2023
In the Clubhouse: Audio Electronics Explained - Part 2
Jun 21, 2023
In the Clubhouse: Audio Electronics Explained - Part 1
Jun 14, 2023
Digitize Your Reality: A Conversation with Randy Sosin - Part 2
Jun 07, 2023
Digitize Your Reality: A Conversation with Randy Sosin - Part 1
May 31, 2023
In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 2
May 24, 2023
In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 1
May 17, 2023
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 2
May 10, 2023
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 1
May 03, 2023
Through Music and Sound: A Conversation with John Taite - Part 2
Apr 26, 2023
Through Music and Sound: A Conversation with John Taite - Part 1
Apr 19, 2023
AI and Podcasting: A Conversation with Carl Robinson - Part 2
Apr 12, 2023
AI and Podcasting: A Conversation with Carl Robinson - Part 1
Apr 05, 2023
How to Be a Good Podcast Host: A Conversation with Elaine Appleton Grant - Part 2
Mar 29, 2023
How to Be a Good Podcast Host: A Conversation with Elaine Appleton Grant - Part 1
Mar 22, 2023
Chromesthesia: Hearing All the Colors of the Rainbow
Mar 15, 2023
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin - Part 2
Mar 08, 2023
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin - Part 1
Mar 01, 2023
The Evolution Of The Audio Industry: A Conversation With Van Gunter - Part 2
Feb 22, 2023
The Evolution Of The Audio Industry: A Conversation With Van Gunter – Part 1
Feb 15, 2023
Healthy Frequencies: A Conversation with Alan R. Brunton - Part 2
Feb 08, 2023
Healthy Frequencies: A Conversation with Alan R. Brunton - Part 1
Feb 01, 2023
In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 2
Jan 25, 2023
In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 1
Jan 18, 2023
Sonic Branding Evolved: A Conversation with Uli Reese - Part 2
Jan 11, 2023
Sonic Branding Evolved: A Conversation with Uli Reese - Part 1
Jan 04, 2023
Creating Your Sound: A Conversation with Drop Music Branding - Part 2
Dec 28, 2022
Creating Your Sound: A Conversation with Drop Music Branding - Part 1
Dec 21, 2022
Making Sound Work: A Conversation with G. Wright - Part 2
Dec 14, 2022
Making Sound Work: A Conversation with G. Wright - Part 1
Dec 07, 2022
An Assault on the Ears: The Future of Audio Warfare
Nov 30, 2022
Scary Pigs and Phantom Planes: Audio Warfare Through the Ages
Nov 23, 2022
Tooth, Claw, and Clamor: How Animals Use the Power of Sound to Survive
Nov 16, 2022
The Magic Moment: A Conversation with Joe Pardavila - Part 2
Nov 09, 2022
The Magic Moment: A Conversation with Joe Pardavila - Part 1
Nov 02, 2022
Podcasting Goes Private: An Interview with Nora Sudduth - Part 2
Oct 26, 2022
Podcasting Goes Private: An Interview with Nora Sudduth - Part 1
Oct 19, 2022
A Ph.D. in Podcasting: An Interview with Todd Cochrane - Part 2
Oct 12, 2022
A Ph.D. in Podcasting: An Interview with Todd Cochrane - Part 1
Oct 05, 2022
The Sound of Movies - Why Hollywood’s Becoming Harder to Hear
Sep 28, 2022
In the Clubhouse: The Alarms in Hospitals are Killing Us - Part 2
Sep 21, 2022
In the Clubhouse: The Alarms in Hospitals are Killing Us - Part 1
Sep 14, 2022
Sounding Your Best as a Podcast Guest
Sep 07, 2022
A Sixth Sense for Sound: An Interview with Colleen Fahey - Part 2
Aug 31, 2022
A Sixth Sense for Sound: An Interview with Colleen Fahey - Part 1
Aug 24, 2022
Sines and Sounds: An Interview with Nicolae Bogdan Bratis - Part 2
Aug 17, 2022
Sines and Sounds: An Interview with Nicolae Bogdan Bratis - Part 1
Aug 10, 2022
The Voice of Tomorrow: An Interview with Ron Jaworski - Part 2
Aug 03, 2022
The Voice of Tomorrow: An Interview with Ron Jaworski - Part 1
Jul 27, 2022
Audio Logos: An Interview with Dr. David Allan - Part 2
Jul 20, 2022
Audio Logos: An Interview with Dr. David Allan - Part 1
Jul 13, 2022
Directional Audio: Hearing is Believing
Jul 06, 2022
Finding the Fix: An Interview with Aaron Matthews - Part 2
Jun 29, 2022
Finding the Fix: An Interview with Aaron Matthews - Part 1
Jun 22, 2022
Making Music Fun: An Interview with Nick Morrison - Part 2
Jun 15, 2022
Making Music Fun: An Interview with Nick Morrison - Part 1
Jun 08, 2022
Musical Alchemy: An Interview with Eric Singer - Part 2
Jun 01, 2022
Musical Alchemy: An Interview with Eric Singer - Part 1
May 25, 2022
A Sound Connection: An Interview with Dan Friedman - Part 2
May 18, 2022
A Sound Connection: An Interview with Dan Friedman - Part 1
May 11, 2022
Musical Branding: An Interview with Sam Parvin - Part 2
May 04, 2022
Musical Branding: An Interview with Sam Parvin - Part 1
Apr 27, 2022
Signature Sounds: An Interview With Jon Brennan & Sean Beeson - Part 2
Apr 20, 2022
Signature Sounds: An Interview With Jon Brennan & Sean Beeson - Part 1
Apr 13, 2022
Unconscious Biases: An Interview With LaTonya J. Pegues - Part 2
Apr 06, 2022
Unconscious Biases: An Interview With LaTonya J. Pegues - Part 1
Mar 30, 2022
In The Clubhouse: Improve your Speaking Voice with Dan Friedman - Part 2
Mar 23, 2022
In the Clubhouse: Improve your Speaking Voice with Dan Friedman - Part 1
Mar 16, 2022
Rhythm, Rest & Relaxation: Listening For Our Health
Mar 09, 2022
Just The Right Music: With Mac McIntosh - Part 2
Mar 02, 2022
Just the Right Music: With Mac McIntosh - Part 1
Feb 23, 2022
In The Clubhouse: The Power of Audio Branding - Part 2
Feb 16, 2022
In The Clubhouse: The Power of Audio Branding - Part 1
Feb 09, 2022
The Sounds of Silence - A Tale of Noiseless Movie Props
Feb 02, 2022
Dangerous Beeps: An Interview With Michael Schutz - Part 2
Jan 26, 2022
Dangerous Beeps: An Interview With Michael Schutz - Part 1
Jan 19, 2022
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid - Part 2
Jan 12, 2022
The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid - Part 1
Jan 05, 2022
Musical Logos: An interview with Rajeev Raja - Part 2
Dec 29, 2021
Musical Logos: An interview with Rajeev Raja - Part 1
Dec 22, 2021
Being More Human: An Interview With Graham Brown - Part 2
Dec 15, 2021
Being More Human: An Interview With Graham Brown - Part 1
Dec 08, 2021
Listen and Breathe: An Interview With John Watkis - Part 2
Dec 01, 2021
Listen and Breathe: An Interview With John Watkis - Part 1
Nov 24, 2021
Exposing Marketing Misconceptions: An Interview With Austin Franke – Part 2
Nov 17, 2021
Exposing Marketing Misconceptions: An interview with Austin Franke - Part 1
Nov 10, 2021
The Power of Podcasting
Nov 03, 2021
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra - Part 2
Oct 27, 2021
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra - Part 1
Oct 20, 2021
An Audio Retrospective - Celebrating 100 Episodes
Oct 13, 2021
The Sound of Marketing: An Interview with Jeanna Isham - Part 2
Oct 06, 2021
The Sound of Marketing: An Interview with Jeanna Isham - Part 1
Sep 29, 2021
Podcasting By Numbers: An Interview with Jeff Vidler - Part 2
Sep 22, 2021
Podcasting By Numbers: An Interview with Jeff Vidler - Part 1
Sep 15, 2021
Healing Tones & Audio Therapy: An Interview with Michael Joly - Part 2
Sep 08, 2021
Healing Tones & Audio Therapy: An Interview with Michael Joly - Part 1
Sep 01, 2021
Interview with Producer, Randall Libero - Part 2
Aug 25, 2021
Interview with Producer, Randall Libero - Part 1
Aug 18, 2021
Music of the Spheres
Aug 11, 2021
Interview with #VoiceFirst Influencer, Physician, Speaker, Author and Podcaster, Dr. Teri Fisher - Part 2
Aug 04, 2021
Interview with #VoiceFirst Influencer, Physician, Speaker, Author and Podcaster, Dr. Teri Fisher - Part 1
Jul 28, 2021
Audio Essentials with Filmmaker Kevin Elliot - Part 2
Jul 21, 2021
Audio Essentials with Filmmaker Kevin Elliot - Part 1
Jul 14, 2021
Singing Blobs and Electric Melodies
Jul 07, 2021
Interview with Vocal Coach for Singers & Speakers, Julia Langley - Part 2
Jun 30, 2021
Interview with Vocal Coach for Singers & Speakers, Julia Langley - Part 1
Jun 23, 2021
Positive Vibes Only
Jun 16, 2021
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC - Part 2
Jun 09, 2021
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC - Part 1
Jun 02, 2021
Interview With Audiologist And Parent Coach, Dr. Lilach Saperstein – Part 2
May 26, 2021
Interview With Audiologist And Parent Coach, Dr. Lilach Saperstein – Part 1
May 19, 2021
Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson - Part 2
May 12, 2021
Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson - Part 1
May 05, 2021
Bringing Fantasy To Life
Apr 28, 2021
Interview with Voice Coach, Professional Speaker, & Best-Selling Author, Cynthia Zhai - Part 2
Apr 21, 2021
Interview with Voice Coach, Professional Speaker, & Best-Selling Author, Cynthia Zhai - Part 1
Apr 14, 2021
Sounds of the Times
Apr 07, 2021
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios - Part 2
Mar 31, 2021
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios - Part 1
Mar 24, 2021
Listening On The Go
Mar 17, 2021
Interview with Tal Florentin, Founder & CEO of Summurai - Part 2
Mar 10, 2021
Interview with Tal Florentin, Founder & CEO of Summurai - Part 1
Mar 03, 2021
Making The World Go Round
Feb 24, 2021
Interview With ASMR Performance Artist And Co-Founder Of Whisperlodge, Melinda Lauw – Part 2
Feb 17, 2021
Interview With ASMR Performance Artist And Co-Founder Of Whisperlodge, Melinda Lauw – Part 1
Feb 10, 2021
The Power Of Your Voice
Feb 03, 2021
Interview with Hamburg/Berlin Based Sound Agency, WESOUND - Dr. Cornelius Ringe & Lars Ohlendorf - Part 2
Jan 27, 2021
Interview with Hamburg/Berlin Based Sound Agency, WESOUND - Dr. Cornelius Ringe & Lars Ohlendorf - Part 1
Jan 20, 2021
Healing Harmonies
Jan 13, 2021
Interview with L.A.-Based Music Composer, Chris Wirsig - Part 2
Jan 06, 2021
Interview with L.A.-Based Music Composer, Chris Wirsig - Part 1
Dec 30, 2020
Jingles All The Way
Dec 23, 2020
Interview with Life Coach & Shamanic Sound Healer, Kaye Doran - Part 2
Dec 16, 2020
Interview with Life Coach & Shamanic Sound Healer, Kaye Doran - Part 1
Dec 09, 2020
A World of Living Sound
Dec 02, 2020
Interview with Audio Producer & Voice Talent, Macha Gruber - Part 2
Nov 25, 2020
Interview with Audio Producer & Voice Talent, Macha Gruber - Part 1
Nov 18, 2020
Changing The Shape Of Music
Nov 11, 2020
Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 2
Nov 04, 2020
Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 1
Oct 28, 2020
Interview with Confidence Coach & Musician, Emily Rose Giddings - Part 2
Oct 21, 2020
Interview with Confidence Coach & Musician, Emily Rose Giddings - Part 1
Oct 14, 2020
Interview with Public Speaker, Educator & Author, Robert Kennedy III - Part 2
Oct 07, 2020
Interview with Public Speaker, Educator & Author, Robert Kennedy III - Part 1
Sep 30, 2020
Interview with Editor & Producer, Carrie Caulfield Arick - Part 2
Sep 23, 2020
Interview with Editor & Producer, Carrie Caulfield Arick - Part 1
Sep 16, 2020
Interview with Creative Director & Composer, Nick Crane- Part 2
Sep 09, 2020
Interview with Creative Director & Composer, Nick Crane - Part 1
Sep 02, 2020
Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 2
Aug 26, 2020
Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1
Aug 19, 2020
Interview With Producer And Voice Director, Jeff Howell – Part 2
Aug 12, 2020
Interview With Producer And Voice Director, Jeff Howell – Part 1
Aug 05, 2020
Interview With Casting Director And Coach, Mary Lynn Wissner – Part 2
Jul 29, 2020
Interview With Casting Director and Coach, Mary Lynn Wissner – Part 1
Jul 22, 2020
Interview With Technologist and Teacher, Chip Edwards – Part 2
Jul 15, 2020
Interview With Technologist and Teacher, Chip Edwards – Part 1
Jul 08, 2020
Interview With Vocal Coach, Judy Rodman – Part 2
Jul 01, 2020
Interview With Vocal Coach, Judy Rodman – Part 1
Jun 24, 2020
Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2
Jun 17, 2020
Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1
Jun 10, 2020
Interview with Multimedia Storyteller, Brandee Sanders – Part 2
Jun 03, 2020
Interview With Multimedia Storyteller, Brandee Sanders – Part 1
May 27, 2020
Interview with Musician, Author, & Teacher, Bob Baker – Part 2
May 20, 2020
Interview with Musician, Author, & Teacher, Bob Baker – Part 1
May 13, 2020
Interview With Global Brand Strategist, Edward Farley – Part 2
May 06, 2020
Interview with Global Brand Strategist, Edward Farley – Part 1
Apr 29, 2020
Why Audio Branding? - Tips on How To Be Intentional With Your Sound
Apr 22, 2020
Interview with Brand & Marketing Motivator, Corey Dissin - Part 2
Apr 15, 2020
Interview with Brand & Marketing Motivator, Corey Dissin - Part 1
Apr 08, 2020
Interview with Audio Alchemist, Steve Keller - Part 2
Apr 01, 2020
Interview with Audio Alchemist, Steve Keller - Part 1
Mar 25, 2020
Interview with Storyteller, Dave Bricker - Part 2
Mar 18, 2020
Interview with Storyteller, Dave Bricker - Part 1
Mar 11, 2020
Interview with Brainwave Entrainment Expert, Morry Zelcovitch - Part 2
Mar 04, 2020
Interview with Brainwave Entrainment Expert, Morry Zelcovitch - Part 1
Feb 26, 2020
Interview with Creative Director, Monte Bowden - Part 2
Feb 19, 2020
Interview with Creative Director, Monte Bowden - Part 1
Feb 12, 2020
Interview With Josuel Rogers of Hip Hop Culture Coaching - Part 2
Feb 05, 2020
Interview With Josuel Rogers of Hip Hop Culture Coaching - Part 1
Jan 29, 2020
The Architecture of Sound
Jan 22, 2020
Interview with Sound Designer & Studio Owner, John McClain - Part 2
Jan 15, 2020
Interview with Sound Designer & Studio Owner, John McClain - Part 1
Jan 08, 2020
18 Minutes to Harness The Power of Sound
Jan 01, 2020
Audio Branding Podcast Trailer
Jan 01, 2020
Interview with Podcast Producer, Kattie Laur - Part 2
Dec 25, 2019
Interview with Podcast Producer, Kattie Laur - Part 1
Dec 18, 2019
This Might Make You Really Uncomfortable
Dec 11, 2019
Interview With Creative Director, Hannah Strenger
Dec 04, 2019
Is It Too Late?
Nov 27, 2019
Intro: Time For A Transition
Nov 23, 2019