In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as... more

Would you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to... more

In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at... more

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement... more

In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the... more

In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim,... more

It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers... more

In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies... more

In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and... more

In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the... more

From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this... more

It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the... more

In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records... more

Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe... more

When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in.... more

Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd... more

Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this... more

Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator... more

Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website... more

Get ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore... more

We're watching TV like it's 2002! In this episode, we delve into the world of American Idol auditions to explore... more

Get ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my... more

We're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group... more

Does your company have a dedicated influencer marketing team? Despite being one of the most influential people on the planet,... more

Is there anything Swifties can't do? In this episode, I chat with Victoria Morton — a marketer by day and... more

No matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid! Michael... more

We've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're... more

Every fandom has their community where they go to connect with other fans to talk about their favorite thing. There's... more

If fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this... more

I'm always trying to understand Taylor Swift's genius writing brain. In this episode, we review the writing categories she uses... more

Liz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn... more

When Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf... more

In the fall of 2021, my paths crossed with Leigh Dorough — an entertainment executive turned entrepreneur, and proud wife... more

From Seventeen to Tiger Beat, YM, J-14 and more, an entire generation of teen girls grew up reading magazines. I... more

Kevin Graham manages social media for MANSCAPED — a men's grooming company that sells... ball trimmers. Even as a woman... more

In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to... more

My favorite brand on Twitter isn't a Fortune 500 company... it's the Oviedo Mall. I'm chatting with the mastermind behind... more

Is Hanson a boy band? Maybe, maybe not... but one thing is for sure, nonprofits are always looking for creative... more

In this episode, social media pro Codi Dantu-Johnson shares five marketing lessons we can learn from Missy Elliott... and these... more

This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely.... more

Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo... more

Kelly Clarkson is more than just one of the greatest voices of our generation. She is also an Emmy-award winning... more

As marketers, there are SO many channels to keep up with, it can be exhausting. Do you need fresh ideas... more

Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed... more

Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator... more

In this episode, I had the chance to interview Jess Sanfilippo, the founder of Roadie Social. Jess is setting out... more

In the age of social media, do you need a personal website to showcase your work? According to T-Pain, the... more

From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes... more

You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but... more

Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000?... more

If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because... more

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should... more

OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the... more

Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I... more

If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed... more

Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge... more

My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break... more

We love to follow our favorite musicians on social media, but very few have us following their websites. Why do... more

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love... more

In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah --... more

If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the... more

The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic... more

In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV... more

AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman. In this episode, I break down branding takeaways... more

One of the most powerful things a person or brand can do is activate their customers or fans to do... more

The Fresh Prince of Bel-Air theme song is beloved by many, but its lyrics contain an important message for marketers. In... more

For decades now, culture has bonded over video games. There's was like gathering your friends together at a sleepover and... more

If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was... more

Gross, yet oddly satisfying... why are some people so obsessed with Dr. Pimple Popper? On this episode, I had the pleasure... more

MTV was once known as "music television," but not anymore. Yet, on one night of the year, they host a... more

The mark of any interesting piece of content is that it serves a purpose. Whether it be to entertain, inspire,... more

In this episode, I chat with photographer and brand builder, Julia Chesky, about her favorite things: fashion, marketing, and the... more

We're hitting rewind on this episode to talk about the raddest decade: the '80s! I'm interviewing Chris Clews, who is an... more

For the second consecutive year, Forbes has named Dwayne "The Rock" Johnson as the world's highest paid actor. He's clearly... more

If there’s anyone whose known for using autotune consistently, it’s hip hop artist, T-Pain. T-Pain stood out in a competitive hip-hop... more

We all have that friend who gives us closet envy because of their amazing sneaker collection 😍 On this episode, we... more

Just like the rest of the world, I’ve been doing some reflection on the people of color who have made... more

The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came... more

Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has... more

In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland.  If you’re... more

Personal branding doesn't have to be complicated. Sometimes it's just in what you wear! Here are some fashion statements that have... more

It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan... more

I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a... more

In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self... more

Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or... more

I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in... more

Fangirls aren't just for boy bands. Nope, BRANDS need them too. Cultivating your audience to become passionate superfans will grow your... more

If you didn’t make up dances with your friends, did you even have a childhood? Well, kids these days are making... more

Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t... more

Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around... more