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Making the Brand | Marketing with a Pop Culture Twist
Making the Brand | Marketing with a Pop Culture Twist
Brianne Fleming

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing... more

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Episodes

#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as... more

20 Mar 2024 · 51 minutes
#103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses

Would you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to... more

06 Mar 2024 · 13 minutes
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart

In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at... more

21 Feb 2024 · 56 minutes
#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement... more

07 Feb 2024 · 1 hour,
#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase

In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the... more

24 Jan 2024 · 1 hour,
#99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim

In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim,... more

10 Jan 2024 · 42 minutes
#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact

It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers... more

20 Dec 2023 · 51 minutes
#97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker

In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies... more

14 Dec 2023 · 48 minutes
#96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis

In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and... more

06 Dec 2023 · 32 minutes
#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary

In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the... more

29 Nov 2023 · 41 minutes
Making the Brand | Marketing with a Pop Culture Twist
#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
Making the Brand | Marketing with a Pop Culture Twist