Rocket Fuel

"You can’t manage what you can’t measure.” Ella Robertson is Managing Director for the youth focused conference One Young World. She is also one of Management Today’s 35 Women Under 35, and co-author of the book 'How to Make a Difference.’ Unenthused by the prospect of becoming a lawyer, Ella dropped out of one of the UK’s top 5 law firms so she could make real change. Alongside her mother, she decided that the best way to achieve this was by starting a charity aimed at empowering youth across the globe. Now, almost 10 years later, One Young World has become instrumental in tackling the world’s most urgent issues. Together, we talk about: Ella’s philosophy of business, her relationship with her mother, technology, her political beliefs and the power of youth. This is Ella Robertson’s Rocket Fuel.

Famously known for reinvigorating the O2 Arena; breathing new life into the Millennium Dome, Paul Samuels shares his Rocket Fuel. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues. Together, we discuss: branding, the “hardware” and “software” of events, and generational changes in youth culture. This is Paul Samuels’ Rocket Fuel.

Veteran of radio, Andy Roberts, is the former group programme director of the UK radio station KISS. We recorded this episode just before Andy left Bauer. Going against the grain from a young age, Andy diverted form the status-quo of attending university and instead took up an offer to work in radio. Now, after enjoying two decades in the Bauer/Kiss Radio space, Andy has resigned from his position, but is here with us to share his expertise and insights. Together, we explore: relationships with talent and audience, finding work-life balance, competition and brand responsibility. This is Andy Roberts’ Rocket Fuel.

Emma Sayle is the founder of Killing Kittens, an empowerment brand dedicated to sexually liberating women around the world since 2005.  Having spent her early years in the Middle-East, and under the tyranny of her overbearing father, Emma found herself suffocated and stifled. After attending an all girls’ boarding school in the UK, however, this began to change. She was introduced to “novel” ideas of liberation and female independence; that she could ’rule the world and go out and be whatever [she] wanted to be.’ At this time, the media began talking about “the female sexual revolution,” which meant that women were free to express themselves sexually, with no guilt or shame attached. Six seasons of Sex and the City later, and multiple cases of sexual harassment from men in PR, Emma decided enough was enough. She left the male-dominated world of PR behind and founded Killing Kittens. Now, Emma spends her time hosting workshops and invite-only sex parties. Together, we explore the role that sexuality plays in our lives, perceptions young people have of sex and relationships, and Emma’s Rocket Fuel. Follow more Rocket Fuel and updates on up-coming episodes, follow me @jameserskine on Twitter. 

Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to their daily working lives. Rory Sutherland, Emma Sayle, Andy Roberts, Paul Samuels and more!

Rocket Fuel is the podcast at the intersection of youth marketing, youth culture, technology and creativity. Each episode sees someone from youth marketing or youth culture asked questions about them, their journey, their role and the brand they work for. We conclude by asking for their 'rocket fuel', things gleaned from their years of experience, actionable insights that our audience can apply to their daily working lives.