Take It Personally

Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the cha

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions. The only way to fill your mini sessions though is to talk about th

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training. Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode d

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My

The topic of email marketing seems to be coming up more and more both inside of Rebrand, my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally hav

Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topi

One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable incom

Kate has been on the podcast before talking about Rebrand, and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in Rebrand, she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywrit

I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a per

In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand ph