Serve Scale Soar®

Apr 16 2024 6

Serve Scale Soar® Podcast artwork

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.
Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

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Generalist to Specialist: The Power of Niching Down

Apr 16 2024 22 mins

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Nic

5 Things I Didn't Do As A Freelancer To Hit $250K Per Year

Apr 09 2024 25 mins

In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I

Crafting Your Client Communication Protocol

Apr 02 2024 20 mins

Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate

The Creative Cocktail: Blending The Perfect Ad Creatives

Mar 26 2024 16 mins

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.Topics Covered In This Episode: The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the s

Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path

Feb 27 2024 29 mins

As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventu

The Project Management Pivot: Why We Moved Away From ClickUp

Feb 20 2024 16 mins

Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even

A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now

Feb 13 2024 23 mins

Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.

Maximizing Efficiency: 5 Essential Processes For Ad Managers

Feb 06 2024 20 mins

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to

Reels Ads: Crafting Engaging Video Ads with or Without Client Participation

Jan 29 2024 21 mins

In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. In this week’s episode of the Serve Scale® podcast, we'll explore the importance

Brick and Mortar vs. Online Entrepreneurs: Choosing the Right Ad Clients For You

Jan 23 2024 31 mins

In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discu