Serve Scale Soar® podcast

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

32:17

Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Serve Scale Soar®

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Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.

Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.

251 episodes

Serve Scale Soar®

updated 3 days ago

Series home•Feed

251 episodes

#Entrepreneur #Business #Brandi Mowles #Entrepreneurship #Careers #Marketing

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Serve Scale Soar®

1
The One Thing Your Discovery Calls Are Missing (That’s Costing You Clients) 15:22

3 days ago15:22

15:22

When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too! Topics Covered In This Episode: If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentum The follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract. This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings. Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don’t forget to reiterate the client's goals to remind them of the reasons they wanted to work with you. By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls! The final step of getting a contract signed and an invoice paid during the follow-up call ensures there’s no lingering wait, which helps secure the client's commitment. Find the full show notes at: https://brandimowles.com/250 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZY Additional Resources: Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business. Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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How to Invest in the Right Course (and Avoid Wasting Money on Disappointing Ones) 24:36

24 days ago24:36

24:36

The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where you’re spending your time and money and ensure they align with your specific goals. Topics Covered In This Episode: Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage. Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support. Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff. Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness. Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking. Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs. Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments. Find the full show notes at: https://brandimowles.com/249 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEAR Additional Resources: Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Raising Your Rates With Your Current Clients Without Losing Them 22:21

4 weeks ago22:21

22:21

As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives. Topics Covered In This Episode: Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable. Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they’ve achieved. Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach. Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients. Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference. Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells. Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals. Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships. Find the full show notes at: https://brandimowles.com/248 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICES Additional Resources: Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE , where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners. DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what’s holding you back! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Core Setup & Blocked Events 19:21

5 weeks ago19:21

19:21

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance. Topics Covered In This Episode: Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts. Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent. If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs. New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround. Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly. It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge. Find the full show notes at: https://brandimowles.com/247 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1) Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career Path Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

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Consistent Client Flow with Social Selling: Your Guide to using DMs to build relationships and book calls. 24:36

7 weeks ago24:36

24:36

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram. Topics Covered In This Episode: How to use DMs to build relationships and schedule more discovery calls without being spammy. The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram. Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts. Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience. Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy. Why posting consistently on Instagram can transform passive marketing to active relationship building. Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers. Find the full show notes at: https://brandimowles.com/246 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARD Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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The Local Advantage: Finding High-Paying Clients in Your Own Backyard 19:03

8 weeks ago19:03

19:03

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community. Topics Covered In This Episode: Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town’s size! Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc. Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community. Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves. Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals. Local networking groups provide opportunities to build trust more quickly with potential clients. Facebook groups specific to your area can be gold mines for identifying local business opportunities. Local clients often establish longer relationships with service providers compared to online businesses, providing more stability. Find the full show notes at: https://brandimowles.com/245 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDER Additional Resources: Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold 23:09

9 weeks ago23:09

23:09

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth. Topics Covered In This Episode: Consistency and momentum are key to achieving results in marketing efforts. Different levels of the trust ladder determine the number of touchpoints required for landing clients. Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results. Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails. Responding to job opportunities in Facebook Groups has a higher trust level due to community connections. Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential. Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales. Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach. Find the full show notes at: https://brandimowles.com/244 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client. Check out some of our previous episodes to get started on landing consistent clients below! The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Why Moms Make Great Freelance Ad Managers 20:22

10 weeks ago20:22

20:22

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers. Topics Covered In This Episode: Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad manager Moms are detail-oriented when it matters, which is important for managing and optimizing ad data. Adaptability and resilience are traits that help moms navigate changing ad platform strategies. Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients. Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively. Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently. How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance. Find the full show notes at: https://brandimowles.com/243 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO Additional Resources: Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home. Episode with Taylor Infantino: HERE Episode with Jamie Sampany-Kessie: HERE Episode with Lindsay Wood: HERE Episode with Rachel Greeno: HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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AI in Advertising: What Freelancers Need to Know for 2025 33:35

11 weeks ago33:35

33:35

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business. Topics Covered In This Episode: AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable. Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content. Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive. The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content. While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity. AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively. Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients. Find the full show notes at: https://brandimowles.com/242 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025 Additional Resources: Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can’t replace?? CLICK HERE to learn how. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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3 Services That Will Pay Big in 2025 28:22

12 weeks ago28:22

28:22

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. Topics Covered In This Episode: Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts. Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity. Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging. General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform. Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript. Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy. The importance of including strategy and optimization within your services to maintain value and demand in the future market. Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings. Find the full show notes at: https://brandimowles.com/241 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESS Additional Resources: Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025! Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Hot Take: Your New Year Goal Is Holding You Back 17:45

13 weeks ago17:45

17:45

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals. Topics Covered In This Episode: Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target. Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment. Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals. Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent. Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities. Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income. Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving. Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society . Find the full show notes at: https://brandimowles.com/240 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTH Additional Resources: Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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Why Gratitude Should Be Your Top Business Strategy 29:58

19 weeks ago29:58

29:58

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life. Topics Covered In This Episode: Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making. A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts. How tools like a celebration journal to note business wins and things you’re grateful for, can highlight the importance of acknowledging small achievements. Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health. Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships. Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity. Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience. The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices. Find the full show notes at: https://brandimowles.com/239 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGS Additional Resources: Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business - CLICK HERE The Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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How This Mom of Three Scaled Her Side Hustle to $4,500 in Just 60 Days While Working A Full Time Job 37:34

20 weeks ago37:34

37:34

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle. Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients , our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey. Topics Covered In This Episode: Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business. The importance of overcoming personal self-doubt and how persistence is a key element for success. How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically. Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management. The significance of community support and having a focused strategy is reinforced as central to Taylor's success. Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals. Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth. Being dedicated to continuing to learn and proactively joining programs to strengthen your business. Find the full show notes at: https://brandimowles.com/238 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISE From Laid Off to 5-Figure Months as an OBM with Corinne Blagg - LISTEN HERE Turning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HERE Additional Resources: Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37. Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. - CLICK HERE Conversions for Clients - CLICK HERE Follow Taylor on Instagram - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook:…

Serve Scale Soar®

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8 Time-Saving Tips to Build Your Ad Management Business While Working Full Time 22:59

21 weeks ago22:59

22:59

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle. Topics Covered In This Episode: Set clear, realistic expectations for your goals, taking into account your available time and energy. Prioritize active marketing to consistently attract new clients to sustain and grow your business. Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient. Automate your onboarding process to save time and streamline client management. Implement a project management system to keep track of tasks and responsibilities efficiently. Prioritize self-care to maintain energy and productivity over the long term. Conduct regular time audits to identify where time is being spent and find opportunities for improvement. Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management! Find the full show notes at: https://brandimowles.com/237 Loved This Episode? Check Out More Here. ⬇️ CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYS Additional Resources: Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HERE HoneyBook in a Hurry - CLICK HERE Wow Factor Onboarding Workshop - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany…

Serve Scale Soar®

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The 4 Marketing Mistakes That Are Costing You Clients and Cash 16:44

22 weeks ago16:44