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The Playbook
The Playbook
FanFood

In each episode of The Playbook presented by FanFood, host Rob Cressy discusses how leaders are modernizing today’s customer experience through technology... more

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Episodes

Next Generation Sports & Entertainment Marketing with John Balkam - Ep 74

John Balkam, author of 3-Win Sponsorship, joins Rob Cressy to talk about next generation sports & entertainment marketing. Where is... more

07 Dec 2020 · 25 minutes
Telling Better Stories To Engage Fans with Christopher Aumueller - Ep 73

Christopher Aumueller, CEO at FanWord, joins Rob Cressy to talk about how to tell better stories to engage fans. What... more

30 Nov 2020 · 28 minutes
Rethinking The In-Stadium Experience with Chris Madden - Ep 72

Chris Madden, Co-Founder at Matchnode, joins Rob Cressy to talk about what the in-stadium experience will look like in the... more

23 Nov 2020 · 31 minutes
Portland Trail Blazers Fan Engagement Mindset with Dewayne Hankins - Ep 71

Dewayne Hankins, Chief Marketing & Innovation Officer at the Portland Trail Blazers, joins Rob Cressy to talk about the Portland... more

16 Nov 2020 · 29 minutes
Sports Trading Card Trends & State Of The Industry with Jason Howarth - Ep 70

Jason Howarth, Vice President of Marketing at Panini America, joins Rob Cressy to talk about the current state of the... more

09 Nov 2020 · 32 minutes
How The Columbus Blue Jackets Think About Fan Engagement with TJ Ansley - Ep 69

TJ Ansley, Director of Digital Media for the Columbus Blue Jackets, joins Rob Cressy to talk about how the Blue... more

02 Nov 2020 · 30 minutes
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The Playbook
Next Generation Sports & Entertainment Marketing with John Balkam - Ep 74
The Playbook