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@TwitterBusiness

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with... more

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Episodes

@Mailchimp rounds out their marketing with unexpected content

Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of... more

17 Mar 2020 · 24 minutes
This FinTech company uses Twitter to empower small businesses

How does a B2B brand stand out on Twitter? We sat down with Phil Mceleney, Paid Marketing Manager for @TideBusiness,... more

03 Mar 2020 · 29 minutes
The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a... more

18 Feb 2020 · 31 minutes
Wizards of the Coast makes magic on Twitter

Tune in to hear how Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses... more

04 Feb 2020 · 28 minutes
Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and... more

14 Jan 2020 · 17 minutes
This agency puts Broadway shows in the spotlight

SpotCo, the full-service agency behind some of Broadway's biggest shows, shares their best in class techniques for engaging fans on... more

03 Dec 2019 · 34 minutes
@BOMBAS does cause marketing right

Cause marketing is on the rise. So we brought on @BOMBAS to share their wisdom on how to authentically connect... more

19 Nov 2019 · 35 minutes
Mini-episode: Q&A with our very own Social Media Coordinator

In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools,... more

28 May 2019 · 15 minutes
@TeamKano engineers targeting magic

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences,... more

07 May 2019 · 33 minutes
@Grindr's campaign takes a stand

Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal... more

23 Apr 2019 · 19 minutes
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@Mailchimp rounds out their marketing with unexpected content
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