Character Count

Character Count

Wizards of the Coast makes magic on Twitter
Feb 04, 2020 28:22

Wizards of the Coast makes magic on Twitter

Tune in to hear how Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.
Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns
Jan 14, 2020 17:37

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.
This agency puts Broadway shows in the spotlight
Dec 03, 2019 34:47

This agency puts Broadway shows in the spotlight

SpotCo, the full-service agency behind some of Broadway's biggest shows, shares their best in class techniques for engaging fans on Twitter.
@BOMBAS does cause marketing right
Nov 19, 2019 35:54

@BOMBAS does cause marketing right

Cause marketing is on the rise. So we brought on @BOMBAS to share their wisdom on how to authentically connect to a cultural moment.
Mini-episode: Q&A with our very own Social Media Coordinator
May 28, 2019 15:50

Mini-episode: Q&A with our very own Social Media Coordinator

In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools, biggest fears, and the one piece of marketing jargon she’ll never Tweet.
@TeamKano engineers targeting magic
May 07, 2019 33:05

@TeamKano engineers targeting magic

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Character Count.
@Grindr's campaign takes a stand
Apr 23, 2019 19:45

@Grindr's campaign takes a stand

Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal (or famous) fans — the popular queer (and oldest!) dating app decided to do the opposite. They selected representatives from the communities most discriminated against on their app and gave them a soapbox. Literally. The Kindr campaign, as it was called, aimed to raise awareness amongst the app’s broader user base about the effects of hateful words and prejudice on the platform. By putting a face to the people on the other side of the screen, it hoped awareness would be a first step towards empathy and, in turn, kindness. The campaign was risky and rule-breaking but has gone on to be award-winning. In November, we sat down with Matt Brooks who worked on @Grindr's Kindr campaign. Tune in to hear the how's and why's of how their small, scrappy team made such an impactful campaign.
@SimonBooks brings a legacy brand to a new audience
Apr 09, 2019 25:22

@SimonBooks brings a legacy brand to a new audience

@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current? In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.
@Dropbox jumps out of the background
Mar 26, 2019 30:54

@Dropbox jumps out of the background

Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management? In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.
@MontereyAq brings the ocean online
Mar 12, 2019 29:42

@MontereyAq brings the ocean online

Need help figuring out how your brand should sound on Twitter? Check out our new episode of Character Count where our guest @MontereyAq gives expert tips on finding your voice.