Financial Advisor Marketing Podcast

I’m constantly asked by financial advisors about how much I think they should pay per lead. It’s a pet peeve of mine. And my answer is always the same: 

It depends. 

It depends on how profitable you are, how much you charge per client, how much you’re willing to deal with headache clients, and the list of variables goes on indefinitely and is wildly different from business to business. 

But that doesn’t explain why this question is...

A young financial advisor DM’d me on LinkedIn and asked what advice I’d give to someone in his early 20s to be successful. 

And I took quite a different approach with my answer than the typical advice for growing a financial advice business. I zoomed way out and focused on the 4 areas that will make you successful no matter what profession you have. 

In today’s show, I reveal these 4 areas of personal growth that indirectly lead to...

Improving your marketing, attracting higher net worth clients, and growing your business are all fine and dandy… until you realize you’ve created a monster that devours your time and joy. 

What if there was another way to approach your financial advice business that scaled your joy without sabotaging your growth?

Well, that’s exactly what Larry Sprung, CFP, author, and owner of Mitlin Financial did a few years ago. And since he mad...

One subscriber to my Inner Circle Newsletter, while he cared about his clients and helped grow their wealth, struggled with a mental block that robs more advisors every day than I can keep track of. 

The mental block? 

Needing permission to do, well, any action that could grow your business by a scary amount. 

These advisors are waiting for a golden ticket. They think the universe will see all their hard half-work they didn’t finis...

Making low six figures as an advisor, while it may impress your family, isn’t all that impressive. And it doesn’t make you real wealth like other advisors enjoy. 

Even making $300,000 per year isn’t enough to create a legacy for your family. But I have good news:

If you’re making between $150,000-$300,000, I know the exact steps you need to take to reach $500,000 per year. And I reveal each of the four steps in detail in this episo...

Today’s guest, Michael Kitces, recently released an 108-page study called, “How Financial Planners Actually Market Their Services.” 

Michael and his team have done all the hard work for you to prove, beyond a shadow of a doubt, how to actually get clients from your marketing. 

I don’t say this lightly, but this might be the best podcast episode ever for financial advisor marketing. 

Not only will you realize what’s working (and mo...

Most marketing advice is all about drawing people in. And for good reason: Your business can’t exist without clients. 

But there’s a problem with attraction marketing… 

If you attract the wrong people into your business, then you might create a business that pays you well but creates a life you despise. That’s why repulsion marketing, the exact opposite of attraction marketing, is often a more powerful marketing strategy. 

Not only...

Many financial advisors squirm about the idea of selling ongoing financial advice. 

For some reason, they think it’s a scam—and this comes across when they’re selling it to prospective clients. 

The result? 

Banging your head against the wall because without a new source of prospective clients, you’ll be out on the streets. 

But here’s the thing:

In many cases, ongoing financial advice is not only an easier way to sell your service...

While one-time financial plans aren’t as attractive to prospective clients or your financial advice business, there’s still a place for them. 

Some people will prefer a one-time plan, and others might see it as a way to take your services for a test drive before committing to a long term relationship. 

But most financial advisors aren’t good at helping their prospective clients see the value of one-time financial plans. And this fl...

My track record of successful content marketing campaigns rivals anyone who specializes in helping advisors with their marketing. In fact, I don’t know if there’s anyone who has a more successful track record than myself in this niche. 

And today, I’m revealing the secret to why my content marketing campaigns have been so wildly successful. I’m not sharing this to brag, but to show you how simple it can be when you do it right. 

Th...

While nobody is perfect at client curation, nothing can improve the efficiency of your business, the quality of your service, and the wealth of your business more than figuring out how to “spot” the problem clients from the great clients. 

And you know what? 

It’s easier to spot red flags than you might think especially when you know what to look for. 

Since I’ve had tens of thousands of conversations with financial advisors, I’ve ...

I’ve written my print newsletter for financial advisors since 2018. Since then, I’ve seen social media profiles, analytics, ad accounts, balance sheets, CRMs, and more of thousands of financial advisors. 

More: 

I’ve had more than 10,000 conversations with financial advisors about the behind-the-scenes stuff they don’t share anywhere else about marketing and business. 

And you know what? 

From these tens of thousands of conversatio...

Most of the bestselling books you see littered across airports are not only trending fads at best, but there is downright dangerous business advice spread as gospel in them too. 

Turns out, the best business books weren’t written in the last year, the last ten years, or even the last twenty years. 

They’re different. 

They’re timeless. 

And their wisdom will grow your business faster—with no chance of duping you into costly mistake...

Earlier this week, I hit my garage when trying to avoid a pile of lumber in my driveway. 

And it got me thinking about how many financial advisors do the same thing: They avoid doing the hard stuff that sets them up for long-term success. But this effort to stay in your comfort zone increases your risk of humiliating failure down the road. 

But don’t worry. In today’s show, I reveal 3 hard things you should do today to set you up f...

There’s no more powerful principle in the world of business, marketing, and sales than the 80/20 Principle. This principle lets you grow your business faster—with fewer customers and headaches and stress—than you ever thought possible. 

Not to mention, it makes every marketing asset you create and every sales call you hop on radically easier. 

So, what’s the 80/20 Principle anyway? 

Well, to help you better understand the power of ...

I committed a couple of “marketing sins” that would have marketing gurus laughing in my face and claiming I’m setting my money on fire.

But you know what? 

This weird, and frankly backwards, marketing campaign has generated thousands of email subscribers for me already. And even by my most conservative estimations, these campaigns will generate a sky-high return-on-investment soon. Not immediately, but soon. 

What’s my secret that ...

Direct mail is the most underrated—and most effective—way for financial advisors to get clients. 

But… only if you know what goes into making a direct mail campaign successful. 

Problem is, this is something most financial advisors are clueless about. Well, until they listen to this episode at least. 

In today’s show, you’ll discover (from someone who has spent tens of thousands of dollars on ink and paper alone) how to get more cl...

There’s a secret ingredient that’s missing from many advisors’ marketing efforts. Perhaps even yours. 

The problem is, this secret ingredient isn’t sexy. It won’t make your marketing campaigns winners overnight. And it won’t flood your calendar with appointments from high-quality leads. 

But this secret ingredient is the difference between barely being able to pay your bills or having a scalable business that brings in more revenue...

Since one of the perks of subscribing to my Financial Advisor Marketing newsletter is direct access to asking me any question you have via email, I have direct access to financial advisors biggest worries, fears, and yes, questions about marketing. 

In fact, there are 5 marketing questions financial advisors constantly ask me that I consider as “wake-up calls” you need to hear. 

Why? 

Well, if you have any of these questions, it te...