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Subject Matter
Subject Matter
Ben Bradbury

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to... more

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S7 Ep8: Why Data Matters To Your Media Business

What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your... more

30 Nov 2022 · 5 minutes
S7 Ep7: How To Scale Your Time As A Creator

Why do some people seem to pack so much more into their day? The secret is learning to scale your... more

23 Nov 2022 · 4 minutes
S7 EP6: How to Beat Creator Isolation and Build Brand Relationships With Grace Murray, Fohr.

Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out... more

17 Nov 2022 · 49 minutes
S7 EP5: How to Keep Your Audience Hooked, With Mike Piddock, Glisser.

Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed... more

10 Nov 2022 · 42 minutes
S7 EP4: Jeremy Enns Unpacks The Secrets of Podcast Marketing

Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast... more

03 Nov 2022 · 43 minutes
S7 EP3: SquadCast: How Zach Moreno Is Smashing The Barriers to Creativity

From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out... more

27 Oct 2022 · 23 minutes
S7 EP2: Podcast Marketing: Why Michael Kadin Believes Conflict Is Where Great Ideas Grow

Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize... more

12 Oct 2022 · 34 minutes
S7 EP1 Tom Webster: Why It’s Time For Audio To Take On TikTok

Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great... more

05 Oct 2022 · 50 minutes
S6 EP48: 6 Key Lessons For Podcasters and Your Chance to Win a FREE Podcast Audit and Masterclass

Season 6 is a wrap. But before Ben signs off, he’s got 6 key takeaways ALL aspiring podcasters need. Plus... more

14 Sep 2022 · 9 minutes
S6 EP47: 3 Tools To Improve Your Consumption

To be a great podcaster you need to be a great consumer. Find out how to consume the kind of... more

31 Aug 2022 · 6 minutes
S6 EP46: How to Grow a Podcast: YouTube Packaging

What happens when audio and video interact? For podcasters the answer is: growth opportunity.YouTube’s powerful algorithm is a huge opportunity... more

30 Aug 2022 · 8 minutes
S6 EP45: Why Shareability is How Podcasters Win

What’s the benchmark for podcast success? When a listener loves your work so much, they want to share it with... more

29 Aug 2022 · 4 minutes
S6 EP44: Personal Brand: Brand Persona

The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last... more

25 Aug 2022 · 5 minutes
S6 EP43: Personal Brand: Utilizing Your Brand Values

Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this... more

24 Aug 2022 · 6 minutes
S6 EP42: Personal Brand: Picking a Brand Identity - Archetypes

How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers... more

23 Aug 2022 · 6 minutes
S6 EP41: Workweek Case Study: Turning Online Thought Leadership Into Offline Community

How do you connect with your audience? You think of your podcast as the tip of the spear, building your... more

22 Aug 2022 · 6 minutes
S6 EP40: The Audio Advantage: Exploring Nuance

What’s the advantage of creating with audio? One of the biggest advantages is the ability to explore nuance and replicate... more

18 Aug 2022 · 5 minutes
S6 EP39: Why RSS Feed Momentum Matters

97% of podcasts are consumed within a week of publishing. Consistency counts when it comes to building your RSS Feed... more

17 Aug 2022 · 5 minutes
S6 EP38: Live Your Message: Drawing from Personal Experience to Create Compelling Content

What’s the best way to create your most compelling content? Drawing from your own personal experience can be a game... more

16 Aug 2022 · 5 minutes
S6 EP37: Improve Your Communication by Removing Your “Crutch Words”

How can we improve the communication we have with our audience? Boosting our signal to noise ratio by removing “crutch... more

15 Aug 2022 · 4 minutes
S6 EP36: Podcast Marketing Academy: Reaching Your Target Demographic

With so many channels of social engagement available, finding the right option for your podcast’s community can be daunting. In... more

11 Aug 2022 · 6 minutes
S6 EP35: Podcast Marketing Academy: Maximize Your Market Through Discoverability

Let’s face it, the truth is discoverability sucks and can be a barrier to growing your podcast’s audience. Alongside Jeremy... more

10 Aug 2022 · 9 minutes
S6 EP34: Podcast Marketing Academy: Optimize Production to Grow Your Podcast

So you have a podcast, but how do you find the time to market it? In conjunction with Jeremy Enns’... more

09 Aug 2022 · 13 minutes
S6 EP33: Podcast Growth: How to Choose The Right Audience For Your Podcast

How do you grow your podcast? In this 5-minute run through, Ben talks about why audiences love choosing a niche... more

08 Aug 2022 · 7 minutes
S6 EP32: Podcast Growth: What Podcast Format is Best For You?

How do you know what type of podcast format works best for you? Ben offers up four choices, plus the... more

04 Aug 2022 · 6 minutes
S6 EP31: Podcast Growth: Building a Community With Your Podcast Listeners

How do you grow a podcast? You engage with your audience. But that’s hard when Apple and Spotify don’t have... more

03 Aug 2022 · 4 minutes
S6 EP30: Podcast Growth: How Often Should I Publish My Podcast?

How do you grow a podcast? Ben shares his experience on podcast frequency and the one thing you need to... more

02 Aug 2022 · 6 minutes
S6 EP29: How To Grow a Podcast By Playing To Your Strengths

How do you grow your audience? Start by recognizing your podcast is as unique as you are.When you start looking... more

01 Aug 2022 · 6 minutes
S6 EP28: Podcast Growth: Why Listening To Your Own Show Is Key

How do you grow your audience? By creating an honest feedback loop. It’s only when you can see the good... more

28 Jul 2022 · 6 minutes
S6 EP27: Podcast Growth: How to Engage Listeners With the 90-Second Rule

How do you grow your podcast audience? You make your opening so compelling they can’t switch off. Find out how... more

27 Jul 2022 · 6 minutes
S6 EP26: How to Monetize a Podcast: Choosing The Right Sponsor

How do you monetize a podcast? Sponsored advertising is certainly one route, but getting the right fit is crucial.Join Ben... more

26 Jul 2022 · 5 minutes
S6 EP25: How to Create Content: 4 Steps For Infinite Content Ideas

How do you consistently create great content? When you’re a creator, that blank document in front of you can be... more

25 Jul 2022 · 4 minutes
S6 EP24: Podcast Growth: Formula For Effective Thought Leadership

How to grow a podcast: It’s the number one question for creators looking to build and monetize their show and... more

21 Jul 2022 · 5 minutes
S6 EP23: How to Monetize a Podcast: Having a Tight Guest Strategy

How do you make money from your podcast? With a great guest strategy. Find out how.Ben Bradbury takes you on... more

20 Jul 2022 · 4 minutes
S6 EP22: How to Grow a Podcast: Formula For Effective Thought Leadership

How to grow a podcast: Ben’s back with the next piece of the puzzle. Discover the formula to become an... more

19 Jul 2022 · 4 minutes
S6 EP21: Listener Q&A: How Can I Measure Podcast Success?

How can you know if your podcast is on the right track? Ben takes a quick dive into how to... more

18 Jul 2022 · 7 minutes
S6 EP20: How Podcast Content Builds Relationships And Grows Your Audience, With David Nour

How do you create a successful podcast? Through relatable content. Your listeners are real people and want a relationship with... more

14 Jul 2022 · 33 minutes
S6 EP19: How to Create a Successful Podcast: Play to Your Strengths.

Case Study: Alex Garcia has a unique voice. His podcast is fast, all signal, all action. Find out how Ben... more

13 Jul 2022 · 5 minutes
S6 EP18: Lessons from Pewdiepie’s First Year as a Creator

How Ben found inspiration from a highly successful YouTuber and how you can too.When Pewdiepie’s sitting next to you at... more

12 Jul 2022 · 5 minutes
S6 EP17: How to Write a Newsletter And Why Your Podcast Listeners Will Subscribe

How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show.In less than... more

11 Jul 2022 · 5 minutes
S6 EP16: How to Grow a Podcast? Become a "Friend-on-Demand"

What’s audio’s number one job-to-be-done? Be a friend to listeners.But not just any friend. Ben takes audio creators through a... more

07 Jul 2022 · 4 minutes
S6 EP15: Why Successful Audio = Depth Over Width

What’s unique about audio? Its ability to build an intimate relationship with a listener.In this 5-minute tear down, Ben explains... more

06 Jul 2022 · 4 minutes
S6 EP14: What Spotify's Megaphone Knows About Sustainable Podcast Growth

How do you grow your podcast sustainably? Rae Palermo, Senior Manager at Spotify's Megaphone, has the answer. Find out how... more

05 Jul 2022 · 44 minutes
S6 EP13: 3 Ways to Grow Your Audience For Podcast Success

What’s the one question podcasters ask the most? How do I grow my audience?In this quick run through, Ben has... more

04 Jul 2022 · 4 minutes
S6 EP12: 3 Questions From Wondery’s CEO to Consider Before Starting a Show

Jen Sargent has 3 questions you need to answer before you hit the green light on your podcast. Find out... more

30 Jun 2022 · 4 minutes
S6 EP11: Should My Podcast Be On YouTube?

In a word, yes! But why is a whole different matter.Ben takes creators on a quick dive into why YouTube... more

29 Jun 2022 · 4 minutes
S6 EP10: Why Tailoring Content to Your Local Audience Matters

Deciding on what content to put out can be overwhelming. But there’s one rule you can follow to make sure... more

28 Jun 2022 · 3 minutes
S6 EP9: Why Your Podcast Should Be A Media Company with Daniel Murray from The Marketing Millennials

Making money? That’s the easy part, but how do you make it sustainable? Daniel Murray, of Marketing Millennials, has the... more

27 Jun 2022 · 35 minutes
S6 EP8: Why Great Distribution = Great Relationships

In this fly through, Ben shares a lesson he wishes he’d known right from the start: The secret to growing... more

24 Jun 2022 · 4 minutes
S6 EP7: Why a Business Model First Approach Drives Podcast Growth

As a creator, you’re not just making media, you’re building a media company.In this five-minute tear down, Ben asks the... more

23 Jun 2022 · 3 minutes
S6 EP6: The First Question You Need For Interview Success

There’s one question guaranteed to set you up for success, but you need to ask it before you hit record.... more

22 Jun 2022 · 2 minutes
S6 EP5: How to Use Your Identity to Build Podcasts

You’ll never build your audience if you don’t know who you are, but it takes courage to overcome imposter syndrome.... more

30 May 2022 · 28 minutes
S6 EP4: One Question Creators Need to Ask

Every creator is their own media company. But if you’re looking to turn your content into profit, there’s one question... more

26 May 2022 · 3 minutes
S6 EP3: What’s The Best Feeling Creators Can Have?

Being a creator is full of ups and downs, but one moment can change everything.In this five minute episode, Ben... more

25 May 2022 · 4 minutes
S6 EP2: Why Content Mirrors Culture

How do you make sure people hear or read your content? By meeting them where they are. In this five-minute episode,... more

24 May 2022 · 3 minutes
S6 EP1: How Sachit Gupta Secured $70,000 in Podcast Sponsorships in 24 Hours

Meet the Creator Whisperer. Sachit Gupta is the name behind some of the most successful podcasters in the business, including... more

23 May 2022 · 31 minutes
3 Design Rules For Successful Podcasts

Design is everywhere from the car you drive to the coffee machine you can’t live without. But design is way... more

19 May 2022 · 8 minutes
Subject Matter Season 6 Trailer

Audio is exploding. As you’re listening to this, millions of people are tuning in to be entertained, educated and inspired... more

17 May 2022 · 2 minutes
New Season Reveal: A New Journey for Creators

“How do I build, grow and monetize my podcast?”I see this question coming up a lot. In this upcoming season... more

13 May 2022 · 11 minutes
Five for Five: 5 Lessons From Season 5 of Subject Matter

It’s a wrap! Season 5 is done and dusted, leaving behind a treasure chest of wisdom collected from Ben’s stellar... more

10 Mar 2022 · 18 minutes
How Authenticity Unlocks Potential

When you learn to let your authentic self shine through, you build the kinds of relationships that last the distance,... more

22 Feb 2022 · 8 minutes
Eleanor Haglund, Founder & CEO of Allianse: How to Take Feedback Like a Pro

Eleanor Haglund knows how to take feedback. Positive, negative and everything in between, when you stop talking and start listening,... more

15 Feb 2022 · 30 minutes
How Art Helped Steve Jobs Problem Solve

What does art mean to you? Is it a part of your everyday life or something that barely registers? For... more

08 Feb 2022 · 8 minutes
Paul Becker, CEO of Art Money: How Art is The Key For Creative Thinking

Art is a divisive issue, but getting to know the artist’s story can help unlock creative thinking and break down... more

01 Feb 2022 · 29 minutes
How to Set Healthy Habits For Professional Success

Prioritizing your wellbeing can feel selfish. In a world where we feel judged by our productivity, taking time to make... more

25 Jan 2022 · 9 minutes
Brian Roland, Founder of Abenity: Why Great Employees Always Prioritize Their Needs

When you put your personal life above your professional life, you become a great employee.To get the best from teams,... more

18 Jan 2022 · 40 minutes
Why Self Interest Doesn't Have to be Selfish

Choosing between doing the right thing and what's best for you can be tough decision, but what if doing the... more

11 Jan 2022 · 6 minutes
Rob Chesnut, former General Counsel of Airbnb: Why Integrity is Your North Star for Success

Do you need to be ruthless to attract success? The answer is a resounding no. In fact, for ambitious professionals... more

04 Jan 2022 · 30 minutes
Using Empathy to Build Professional Relationships

Seeing things from another's point of view is the starting point to all relationships, whether that's your CEO, colleagues or... more

21 Dec 2021 · 11 minutes
Rob Volpe, CEO of Ignite 360: Why Empathic Thinking is a Powerful Business Tool

Rob Volpe's early experiences of bullying taught him the power of empathy. He carries these lessons with him as an... more

14 Dec 2021 · 35 minutes
Subject Matter
Paul Becker, CEO of Art Money: How Art is The Key For Creative Thinking
Subject Matter

Listen now on

Apple Podcasts
Google Podcasts
Podcast Addict
Pocket Casts
Player FM
Podcast Republic


Art is a divisive issue, but getting to know the artist’s story can help unlock creative thinking and break down barriers. Discover... more