In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block... more

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story,... more

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing:... more

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The... more

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors... more

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T... more

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture... more

In this episode of The Brainy Business podcast, Melina Palmer revisits a fascinating conversation with Nate Andorsky, author of Decoding... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to... more

In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire.... more

In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Chase Jarvis, author of Never Play It Safe, for... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of resolutions and the challenges of... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Rob Wolcott and Kaihan Krippendorff, co-authors of... more

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Steve Martin, the acclaimed author of Influence... more

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of social proof, a cornerstone of... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Robert Kurzban, author of Why Everyone Else Is... more

In this episode of The Brainy Business podcast, Melina Palmer revisits a key topic from the foundational series on nudges,... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker,... more

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at... more

In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational... more

In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little... more

In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral... more

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of... more

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its... more

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont... more

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at... more

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn.... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Christopher Wong Michelson, co-author of Is Your Work... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of... more

In this  episode of The Brainy Business podcast, host Melina Palmer welcomes Scott H. Young, the Wall Street Journal bestselling... more

In this episode of The Brainy Business podcast, host Melina Palmer revisits her insightful conversation with Dr. Wendy Wood, author... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Nobel Prize winner Dr. Bob Lefkowitz for an... more

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of defaults, how they impact our decisions,... more

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive... more

In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix... more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alex Edmans, author of May Contain Lies, to discuss... more

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode... more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to... more

In episode 419 of The Brainy Business podcast, Dr. Ruth Gotian, co-author of the Financial Times Guide to Mentoring, shares... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how... more

In episode 417 of The Brainy Business podcast, Melina Palmer interviews Justin Jones-Fosu, author of I Respectfully Disagree. Justin, the... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the intricacies of motivation, exploring how our brains... more

In episode 415 of The Brainy Business podcast, host Melina Palmer welcomes Anthony Damtsis, Deputy Head of Behavioral Finance at... more

In episode 414 of The Brainy Business podcast, host Melina Palmer delves into the intricacies of structuring complex choices, the... more

In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at... more

In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian,... more

In this episode of The Brainy Business podcast, host Melina Palmer revisits her engaging conversation with Dr. Benny Cheung of... more

In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional... more

In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its... more

In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of... more

In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging... more

In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for... more

404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)   Today’s Episode: In episode 404 of The Brainy... more

In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley... more

In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book... more

On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the... more

Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing... more

In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan... more

In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the... more

In this episode of The Brainy Business podcast, host Melina Palmer welcomes back the captivating Kwame Christian, host of the... more

In this episode of The Brainy Business podcast, we delve into the compelling world of anchoring and adjustment. Host Melina... more

In this episode of The Brainy Business podcast, host Melina Palmer and Karin Hurt, esteemed author of Powerful Phrases for... more

In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into... more

In this episode of The Brainy Business podcast, host Melina Palmer dive into the fascinating world of apologies with Getting... more

In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday... more

In this episode of The Brainy Business podcast, host Melina Palmer and guest Marc Zao-Sanders reveal how the technique of... more

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly... more

In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive... more

In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in... more

In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business,... more

In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding... more

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of... more

In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and... more

In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of... more

In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting... more

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise... more

In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light... more

In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut,... more

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She... more

In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights... more

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas... more

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with... more

In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from... more

In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina... more

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for... more

In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of... more

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on... more

In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the... more

In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects... more

In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic... more

In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and... more

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne... more

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world... more

In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and... more

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world... more

In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book... more

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic... more

In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and... more

In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from... more

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About... more

In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for... more

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guests Jo... more

Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in... more

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest... more

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook.... more

In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in... more

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest... more

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author... more

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic... more

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest... more

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince... more

In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books... more

In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth... more

In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who... more

In this episode of The Brainy Business podcast, you'll hear an insightful interview with Warren Berger, an expert in the... more

In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at... more

In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and... more

In this episode of The Brainy Business podcast, social psychologist and Director of the Cambridge Social Decision-Making Lab, Sander van... more

In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the fascinating world... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain.... more

In this episode of The Brainy Business podcast, you'll hear an insightful interview with Vishal George, a behavioral scientist and... more

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Brian Lowery, a professor at Stanford Graduate School... more

Melina Palmer dives deep into the concept of the focusing illusion and its impact on our perceptions and decisions. Melina... more

Hal Hershfield is here to discuss the concept of the future self and its impact on decision-making, featuring insights from... more

Melina Palmer discusses the concept of time discounting, which she calls the "I'll Start Monday Effect." Time discounting refers to... more

Matt Abrahams, a leading expert in communication and a lecturer at Stanford University's Graduate School of Business, shares valuable insights... more

A company’s success nowadays is so reliant upon pitching–whether you are looking to land a new client or get quoted... more

In episode 325 of The Brainy Business podcast, host Melina Palmer interviews Christian Madsbjerg, author of the book Look and... more

In this episode of The Brainy Business podcast, Melina Palmer speaks with ethnographer Dr. Felicity Heathcote-Marcz about the significance of... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Marcey Rader, author of the book Work Well,... more

In this episode of The Brainy Business podcast, guest Leidy Klotz shares his research on the psychology of subtraction and... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Kate Gigax, founder of Development Corps, to discuss... more

This episode of The Brainy Business podcast features an insightful interview with Stephen M. R. Covey, author of The Speed... more

In this episode of The Brainy Business podcast, Melina Palmer interviews Andrea Learned, a climate communications strategist and host of... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Vanessa Bohns, a social psychologist and author of... more

Eden Brownell, director of behavioral science at MPulse Mobile, joins Melina Palmer on The Brainy Business podcast to discuss the... more

In this episode, explore the fascinating concept of loss aversion and its implications in business. Yes, it applies to marketing... more

In this episode of The Brainy Business podcast, host Melina Palmer is joined by Dr. Tessa West, a renowned expert... more

It is common for organizations to say they want to remove all bias from their workplace or to become a... more

The art of storytelling plays a critical role in engaging and captivating an audience during presentations. A good story has... more

The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of... more

Do you want people to be more likely to follow whatever rules, policies, or procedures you create? It's time to... more

Understanding cognitive biases can inform marketing and advertising strategies in businesses. Availability bias causes individuals to rely on immediate information,... more

Dr. Vanessa Patrick, a respected marketing professor at the University of Houston's Bauer College of Business, is revered for her... more

Dr. Zoe Chance emphasizes the importance of examining problems from different perspectives and setting long-term goals for success. Approaching problem-solving... more

Mentorship is a critical component of personal and professional growth. A supportive mentor enables mentees to develop critical skills, make... more

Self-doubt can be a significant barrier to success in business, holding individuals back from pursuing opportunities or capitalizing on their... more

To build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within... more

Effective leadership involves being aware of and managing one's social identities within the workplace. To foster a sense of teamwork... more

The importance of data visualization cannot be overstated, as it plays a crucial role in making complex data accessible, engaging,... more

In the context of business, the sense of touch plays a crucial role in building emotional connections with consumers and... more

The power of language is paramount in any form of communication. How one utilizes language can significantly impact the outcome... more

The ability to identify and interpret sounds is a vital aspect of human existence, shaping how individuals interact with the... more

On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a... more

Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents... more

Non-obvious thinking is an essential skill for marketers who want to innovate and stay ahead in their respective industries. By... more

In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and... more

Dr. Kurt Nelson is a behavioral scientist and founder of the Lantern Group. His expertise involves helping businesses align incentives... more

In the context of choice architecture, mapping involves organizing options to make them easily comprehensible and help customers make better... more

The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then... more

Creating brain-friendly experiences involves understanding how human psychology and behavioral principles can be integrated into the design of products and... more

In order to design effective solutions, businesses need to have a clear understanding of the different types of decisions their... more

Dealing with distractions is a common challenge that many professionals face in their everyday lives. Traction (the opposite of distraction)... more

In today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers... more

Stories have a tremendous impact on the way we perceive the world and make decisions. They are deeply rooted in... more

The manner in which we communicate plays an essential role in contributing to or easing microstress. With the proliferation of... more

Counterfactual thinking (when we mentally "undo" events that have already happened and imagine different outcomes) can contribute to personal and... more

In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator... more

In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter... more

In today's conversation, I am joined by Dr. Merle van den Akker. Merle is a behavioral scientist who has recently... more

You’re likely familiar with accounting, so perhaps you can gather that mental accounting is essentially about how we account for... more

In today's conversation, I am joined by Dr. Dan Willingham, a memory expert with a Ph.D. in Cognitive Psychology from... more

Memory is a funny thing. We like to think we have these perfect pictures of what really happened in our... more

In today's conversation, I am joined by McDonald’s Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science.... more

As a Seattle girl, I love me some Starbucks so it is fun to refresh this episode which was one... more

In today's conversation, I am joined by John Sills. John is Managing Partner at the customer-led growth company, The Foundation.... more

Today’s episode is all about surprise and delight. Hopefully, the title concept of this episode already has you in a... more

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on... more

Today I welcome Roger Dooley to The Brainy Business podcast for a refresh of our conversation about his book Friction.... more

In today's conversation, I am joined by Dr. Uri Gneezy. Uri's research focus is on putting behavioral economics to work... more

Today’s episode is all about iNcentives, specifically as they pertain to the concept of NUDGES. This episode first aired as... more

Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named... more

Today’s episode is all about scarcity. This is a term you are familiar with, but I am willing to bet... more

In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She... more

Today’s episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the... more

In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development,... more

Today’s episode is all about the Dunning Kruger Effect, which was the second most downloaded episode of the year in... more

In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University... more

Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and... more

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your... more

Today’s episode is all about the network effect. This is something I don’t talk about all that often as it... more

In today's conversation, I am joined by Dr. Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your... more

Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral... more

In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's... more

Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I... more

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of... more

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones,... more

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are... more

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019... more

You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell... more

Today’s episode is all about priming. This is something I talk about all the time, so if you have heard... more

In today's conversation, I am joined by Dr. Mike Rucker, author of the brand new book, The Fun Habit, which... more

Today’s episode is all about temptation bundling, and before we talk about what that is, can we take a minute... more

Happy (almost) New Year! This is the last episode of 2022, coming out on December 30 – and what a... more

Today’s episode is all about brainy goals — how to set them and think about them to put you on... more

In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the... more

Today’s episode is another refresh from the series I did on “All the Biases” back in 2019. Two weeks ago... more

In today's conversation, I am joined by Evan Nesterak, the co-founder and editor-in-chief of Behavioral Scientist, a nonprofit digital and... more

Decisions are everywhere — we are making them all day long. Even if you know you are making a lot... more

Today is all about the aversion that humans have to uncertainty and ambiguity, our fear of the unknown, and how... more

Today’s episode is one that originally aired on June 14, 2019, as part of an 8-part series I called “All... more

In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a... more

Today’s episode is all about the pain of paying. This episode originally aired as number 59 in August of 2019.... more

In today's conversation, I am joined by Luke Freeman, who is the executive director of Giving What We Can, an... more

Today’s episode is all about reciprocity, one of my very favorite concepts and approaches to life and business. For me,... more

In today's conversation, I am joined by Dr. Douglas Kenrick and David Lundberg-Kenrick to talk about their new book, Solving... more

Today’s episode is all about the brainy benefits of gratitude. At the end of the year, I always like to... more

In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. Tessa is an instructor... more

Today’s episode is all about value — what it is, what it isn’t, and why it matters for businesses. Value... more

In today's conversation, I am joined by Leigh Caldwell, the founding partner of Irrational Agency. He is a behavioral economist... more

Today’s episode is all about prefactual thinking. Prefactual thinking is closely related to counterfactual thinking, which was episode 68 of... more

Today’s episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics... more

Many companies and managers have prided themselves on being strong, always showing confidence in the face of any crisis, and... more

Today’s episode is all about the fascinating world of game theory. This episode originally aired on August 23, 2019, and... more

In today's conversation, I am joined by Annie Duke, a former professional poker player (widely known as one of the... more

Today’s episode is a very special one, it is our first-ever edition from the vault. What does that mean? Well,... more

Today is a very exciting day, as it is the last episode before I’m officially a multi-book author, because my... more

Today we are digging in on inequity aversion – which is featured in chapter 12 of my new book, What... more

Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees... more