Player FM - Internet Radio Done Right
114 subscribers
Checked 22d ago
Added seven years ago
Content provided by Lisa Francesca Nand and Auddy Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Francesca Nand and Auddy Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
I
Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
Play Later
Play Later
Lists
Like
Liked27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Big Travel Podcast
Mark all (un)played …
Manage series 2415937
Content provided by Lisa Francesca Nand and Auddy Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Francesca Nand and Auddy Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Big Travel Podcast: Exploring Life-Stories Through Travel. Taking you on a journey of discovery, with a wonderfully diverse selection of characters, The Big Travel Podcast explores life-stories in travel; from childhoods with little money but a spirit for exploration to fabulous tales of exotic climes and incredible adventures. Celebrities, authors, sports people, politicians, famous faces from TV, radio, music, stage and screen, SAS soldiers, adventurers and ordinary people taking extraordinary journeys tell their story of life through travel, and through this, The Big Travel Podcast finds out what it is about travel that inspires us, that makes us laugh, love, cry and sometimes cringe yet above all keep travelling. The Big Travel Podcast is hosted by Lisa Francesca Nand, travel journalist, presenter, writer and filmmaker.
…
continue reading
163 episodes
Mark all (un)played …
Manage series 2415937
Content provided by Lisa Francesca Nand and Auddy Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Francesca Nand and Auddy Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Big Travel Podcast: Exploring Life-Stories Through Travel. Taking you on a journey of discovery, with a wonderfully diverse selection of characters, The Big Travel Podcast explores life-stories in travel; from childhoods with little money but a spirit for exploration to fabulous tales of exotic climes and incredible adventures. Celebrities, authors, sports people, politicians, famous faces from TV, radio, music, stage and screen, SAS soldiers, adventurers and ordinary people taking extraordinary journeys tell their story of life through travel, and through this, The Big Travel Podcast finds out what it is about travel that inspires us, that makes us laugh, love, cry and sometimes cringe yet above all keep travelling. The Big Travel Podcast is hosted by Lisa Francesca Nand, travel journalist, presenter, writer and filmmaker.
…
continue reading
163 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.