Apr 17, 2020
Episode 63 - COVID-19 Special #4: Doing the Right Thing
Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.
For the first interview of the episode, Eileen Kiernan, Global CEO of UM Worldwide, chatted with Norman de Greve, CMO of CVS Health, about how CVS is responding to the global health crisis in the eye of the storm. Together they talked about accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, and everything CVS is doing to protect its employees and customers. Also, whether CVS will have more TP rolls!
Later in the episode, Casey Hurbis, CMO of Quicken Loans, was interviewed by Scott Russell, U.S. COO of IPG Mediabrands, on how the financial service company is confidently handling the disruption in sports events and media, dealing with the…