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Floor 9
Floor 9
IPG Media Lab

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and... more

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Episodes

Episode 159: After the "Streaming Wars," What's Next for Hollywood?

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry.... more

25 Jul 2024 · 32 minutes
Episode 158: Apple Intelligence & Other WWDC News

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major... more

20 Jun 2024 · 40 minutes
Episode 157: 2024 Developer Conferences are all about AI

May marks the beginning of the tech conference season, and this year, we had three key players in the AI... more

31 May 2024 · 35 minutes
Episode 156: Decoding Gen Alpha & Millennial Parenting

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships... more

23 Apr 2024 · 30 minutes
Episode 155: Apple Vision Pro

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an... more

19 Mar 2024 · 46 minutes
Episode 154: Outlook 2024 Deep-Dive

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy... more

16 Feb 2024 · 56 minutes
Episode 153: CES 2024 Recap

Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab... more

26 Jan 2024 · 56 minutes
Episode 152: 2023 Trend Recap

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends... more

22 Dec 2023 · 55 minutes
Episode 151: 2023 Holiday Shopping Trends

Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas,  VP... more

01 Dec 2023 · 27 minutes
Episode 150: Generative AI & Its Impact on Advertising

Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and... more

23 Oct 2023 · 34 minutes
Floor 9
Episode 159: After the "Streaming Wars," What's Next for Hollywood?
Floor 9