#NeoMarketing Podcast

#NeoMarketing Podcast

The Golding Group
Jul 01, 2020 1 hr 3 min

Business Development A to Z

A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization. Let’s break it all down: Kyle’s Top 5: Marketing is a 2-way conversation Community building for brands Business Process Management (BPM) Change Management 2 ways to profit Pritch’s Top 5: Leadership training and development Internal and external communication protocols Crisis Management protocols Red Teaming / R&D PR predictions for 2020/21 On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Jun 17, 2020 8 min

Adding Another Marketing Acronym: A.M.M.O.

There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just not exactly in that order) “The Professor” Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye! On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Jun 03, 2020 22 min

Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19

There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort). Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdowns to build brand loyalty, jumpstart sales without “selling” and NOT apologizing for doing things your way (while being open to feedback). On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
May 20, 2020 22 min

Understanding Objectives And Tactics

Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don’t get it, often confusing the various important part of the business plan, getting them out of order or just not paying attention to each aspect. So we’re going to walk you through the differences and uses for each business planning element so you can create more effective practices. “The Professor” Pritch Pritchard, APR will explain why he objects to objectives (he really objects to people incorrectly labeling tactics as objectives). The Powerpoint download link Pritch mentioned on the podcast is here: https://bit.ly/ObjectivesPPT On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream:…http://bit.ly/NeoMarketingSubscribe
May 06, 2020 34 min

Sales and Customer Service During COVID-19

Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let’s spend some time talking about it. While you are adapting, adopting or pivoting your business for COVID-19 limitations and restrictions, you have the opportunity (yes, that the right word during this pandemic) to attract new customers, build better relationships and strengthen your business future by doubling or tripling down on customer service. After all, it’s on of the few things you have complete control of before, during and after the coronavirus impact on business and society. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
Apr 22, 2020 17 min

Crafting Messages That Resonate

Ep92: “The Professor” Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A (created by Brad Phillips, one of the world’s top media trainers) for internal and external communication. C is for Consistent U is for Unburdened B is for Brief E is for Earworthy A is for Audience Focused We discuss messages v. slogans, types of messages and tips for crafting your memorable message. We also discuss WiFM “What’s in it For Me?” and “Not In My Backyard” or NIMBY. According to Wikipedia, NIMBY first appears in a June 1980 newspaper article from Virginia, but was popularized in the 1980s by British politician Nicholas Ridley, who was Conservative Secretary of State for the Environment and comedian George Carlin used the term in a comedy skit, implying that people had already heard of it. https://en.wikipedia.org/wiki/NIMBY On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
Apr 01, 2020 45 min

Adapt, Adopt or Pivot in Corona Economy

With major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content for businesses in all stages or Coronavirus reaction. Here’s the outline. Big Ideas: Adapt & Adopt Before PivotDuring, After and the future of businessMinor To Major, Big To SmallCreating Ethical Opportunity From Struggle Hit the Hardest: Concert Artist and Production / Trade Shows and Industry Events / Events Planning – wedding, fundraisers, professional orgs. / Non-Profit / Hospitality (bars, clubs) / Sports / Movie Theaters / Gyms / Arts and Entertainment Those Already Adapting: Restaurants & Retail – Online, Delivery / Education – Online Classes, Distance learning / Medical – Drive-Up triage, adapting devices, etc. (long, long list) B2B Model Adapting: Work From Home and Remote – Video Conferencing / Digital, Online, Mobile tools / Manufacturing retooling to fill needs (examples) DD Audio, Auto Makers making ventilators (Ford, GM, Musk, Dyson, MIT), Rouge Fitness, Apparel Manufacturers Hard Hit: Support Industry such as Sales / Marketing / PR / Accounting / Legal / Insurance / Continuing Education Programs / Employee Training and Development The T is SWOT is Threat. This is what you (should have) planned for. Business Model: Adapt / Adopt / Pivot (but can you go back?) Public Goodwill for only so long / Meet them more than half way / Have 2-way conversation, learn from this experience / Don’t go “back to normal” as soon as possible The Whole Market Has To Change, So Do You! What You Need: Speed / Attention / Speed / Not once, but over and over / Did we mention Speed? Do NOT do this ALONE. Let your third-party experts (like us) help you make hard decisions to plan for an immediate response and then manage into the future. This isn’t just an economic decision, it’s personal for most business owners and entrepreneurs. Be Smart / Be Strategic / Be Flexible / Be Fast and Decisive / Brand over SALES (if you can) If your business is secure or barely affected, do your part while focusing on: GOING LONG (Attitude and Planning) / BRAND BUILDING / PUBLIC RELATIONS / CORPORATE CULTURE Note: ALL CAPS for a reason, it’s that important. You are NOT taking advantage (being unethical) by doing business/sales if you are providing value with intent. Let your ethics guide the process. Protect your family, your employees, your vendors, your subcontractors, your community and your country. Fight like hell! Good luck! On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
Mar 18, 2020 18 min

Ethical Considerations In A Crisis

“Crisis doesn’t build character, it reveals it.” You’ve heard this many times before. Unless you’re Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based on the Covid-19 panic. We discuss best practices for managing any crisis (health-related or not) and why having lapses in ethical standards or taking a “shortcut” is the last thing you want to do in a time of uncertainty. We filmed this a few weeks ago, before the current state of the nation, but these ideas are always (and universally) the best actions, attitudes and tactics for your business, nonprofit, professional organization, etc… On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
Mar 04, 2020 22 min

Say No To Say Yes For Success

How does saying “NO” as often as possible make it possible to say “YES” as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or career development. How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is “business karma”? Listen to find out. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
Feb 19, 2020 22 min

Weaponized Social Media

Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not). According to America’s Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent. (via e911.com) Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via three key terms: (1) Call-Out Culture (2) Cancel Culture (3) Shout Out / Shaming Culture which Pritch references from an article by Richard Levick, Chairman and CEO of Levick communications and public affairs firm. In the discussion, we also reference good examples to learn from via The Apology Impulse (book) by Cary Cooper and Sean O’Meara, the transparency of Buffer.com, Rudy Giuliani on 911 and OKC PD handling of the recent Penn Square Mall shooting. We also discuss failure examples from Wal Mart, Starbucks and (the worst of all) Twitter political shenanigans.