#NeoMarketing Podcast

#NeoMarketing Podcast

The Golding Group
Oct 21, 2020 21 min

Busting 10 Myths of Crisis Communications

“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University. The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Subscribe to the #NeoMarketing podcast: iTunes: http://bit.ly/TheGoldingGroup Spotify: http://bit.ly/NeoPodcast (Login First) iHeartRadio: http://bit.ly/NeoMarketingPod Spreaker: https://www.spreaker.com/user/thegoldinggroup Google Podcast: http://bit.ly/NeoMarketingGP Podchaser: http://bit.ly/NeoPodchaser Pod.Link: https://pod.link/1275659816 Deezer: http://bit.ly/NeoPodDeezer Podcast Addict: http://bit.ly/NeoPodAddict Thanks! #NeoMarketing Ep103
Oct 07, 2020 28 min

Q4 2020 Winter Is Coming – Plan Now For 2021

Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can’t just create a Plan “A” but you also need plans “B” “C” and “D” to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year. Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021. Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations. The key to 2021 will be taking advantage of what’s working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don’t know where to start or just don’t want to go it alone please contact us – that’s what we’re here for! https://thegoldinggroup.com/contact-us/ BONUS: Do NOT use the term “New Normal” because in business every day is new and nothing about our current business situations can be considered “Normal”. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Please Like ( ) make a comment and leave a rating. On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
Sep 30, 2020 29 min

Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep

Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief for businesses, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Association Foundation trustee along with being a board member of the Metropolitan Library Endowment and OCU Law School. Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
Sep 16, 2020 24 min

6 Steps For Managing “Cancel Culture” Public Relations

Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment, subscribe to the channel and rate the YouTube video (thumbs up). On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
Sep 02, 2020 34 min

Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement

EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and following up with measurement and reporting. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment and rating too. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Aug 19, 2020 35 min

Starting A Brewery In A Pandemic

Episode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks before the entire state of Oklahoma went into lockdown due to COVID-19. So how did they handle the lockdown as a startup? How did they manage through the following months and how are they doing now as the coronavirus situation changes on a weekly and monthly basis? We discuss their experiences adapting and adopting new policies and procedures along with how the brand went from idea to reality, what motivates a master brewer to stay creative, what is a “beer engineer” and how is making beer is a lot like any manufacturing process – but also completely different. We also sample a few of their brew styles, talk about adult beverage trends and regulations plus tips for aspiring brewers to know, study and expect from a career in the beer business. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/. You can find out more about Broke Brewing at Broke.Beer. Look for a lot of new things from our 100th episode on the first Wednesday of September 2020. A big THANK YOU to all the support over the last three years.
Aug 05, 2020 23 min

Social Distancing For Business w/ Special Guest Steve Davis

We’re coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal standpoint. We also discuss the future prospects of remote working and the effects on commercial real estate. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ To contact Steve Davis on LinkedIn or Instagram or at Insperity OKC.
Jul 01, 2020 1 hr 3 min

Business Development A to Z

A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization. Let’s break it all down: Kyle’s Top 5: Marketing is a 2-way conversation Community building for brands Business Process Management (BPM) Change Management 2 ways to profit Pritch’s Top 5: Leadership training and development Internal and external communication protocols Crisis Management protocols Red Teaming / R&D PR predictions for 2020/21 On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Jun 17, 2020 8 min

Adding Another Marketing Acronym: A.M.M.O.

There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just not exactly in that order) “The Professor” Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye! On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Jun 03, 2020 22 min

Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19

There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort). Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdowns to build brand loyalty, jumpstart sales without “selling” and NOT apologizing for doing things your way (while being open to feedback). On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/