#NeoMarketing Podcast

#NeoMarketing Podcast

The Golding Group
Leadership By Delegation
Jan 06, 2021 23 min

Leadership By Delegation

“The Professor” Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: “Dividing up responsibilities in order to be most efficient in the chain of command. Giving control, authority and responsibility to another person as an opportunity to provide value.” Delegating, when done correctly, is a whole lot more than just telling people what to do. A quite example of leadership. 04:10 Saves time 05:21 Reduce burnout 06:29 Increase value and credibility 07:48 More/better executive experience 08:38 Benefits For employees 10:45 Self-esteem for the team 11:20 Think like an owner, not “just” an employee 12:01 Job enhancement and enjoyment (yes, that’s important!) 14:02 Developing leadership skills in your organization 14:30 Overall effectiveness 14:37 How to delegate effectively 15:08 Stop saying “easier to do it myself” 15:49 “We’ve always done it that way” red flag 17:00 Delegate by strengths and weaknesses of team members 17:23 Delegate in chunks 18:10 Share the big picture 19:22 Define responsibilities 19:34 Provide authority when you delegate 20:28 Make it possible for team members to ask for help 21:46 Don’t micromanage, no one appreciates it We also reference (a few times) The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by Kouzes and Posner. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. . Subscribe to the #NeoMarketing podcast: iTunes: bit.ly/TheGoldingGroup Videos on YouTube: bit.ly/GoldingGroupYouTube Spotify: bit.ly/NeoPodcast (Login First) iHeartRadio: bit.ly/NeoMarketingPod Spreaker: spreaker.com/user/thegoldinggroup Google Podcast: bit.ly/NeoMarketingGP Podchaser: bit.ly/NeoPodchaser Deezer: bit.ly/NeoPodDeezer Podcast Addict: bit.ly/NeoPodAddict Pod Link: pod.link/1275659816
Bonus Episode: 2020 Review
Dec 30, 2020 17 min

Bonus Episode: 2020 Review

Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020. 00:47 Mr. #SaturdayMorningHustle 01:15 What a year 2020 has been! 02:40 #Adapt #Adopt #Pivot your business 04:02 Cashflow vs. Profitability (just survive) 05:07 The value of leadership 05:30 The Apology Impulse 05:57 #CancelCulture 07:30 The speed of crisis communications 08:00 Protocols over plans 1 0:40 Goals, Objectives and Strategy 12:56 COVID-19 has an effect on everyone 13:40 Let’s talk about business ethics 14:40 Plans for this podcast in 2021 16:07 Tell us what you want to see/hear on this show On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Listen, Watch, Subscribe or Stream: bit.ly/NeoMarketingSubscribe iTunes: bit.ly/TheGoldingGroup Spotify: bit.ly/NeoPodcast (Login First) iHeartRadio: bit.ly/NeoMarketingPod Spreaker: spreaker.com/user/thegoldinggroup Google Podcast: bit.ly/NeoMarketingGP Podchaser: bit.ly/NeoPodchaser Pod Link: https://pod.link/1275659816 Deezer: bit.ly/NeoPodDeezer Podcast Addict: bit.ly/NeoPodAddict Thanks!
Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)
Dec 16, 2020 24 min

Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)

The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back to normal” in the future. Instead, utilize what you have learned, new tools added and continuing to pay attention to your audience for direction. Unpredictability is very bad for business Adapt, Adopt or Pivot your business model There is no such thing as a “New Normal” COVID-19 stress is impacting everyone No, you’re not pivoting back soon – Slow Down! You can’t force people to like your business model Start with a question, solve an actual problem Don’t be ostentatiously braggadocious 16:09 Listening is more important than ever before The only way your business survives COVID-19 is by listening to your audience Social listening and social proof On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Listen, Watch, Subscribe or Stream the #NeoMarketing podcast: http://bit.ly/NeoMarketingSubscribe
Special Guest Corey Walker, Managing Partner of Ncite Partners
Dec 02, 2020 39 min

Special Guest Corey Walker, Managing Partner of Ncite Partners

Special guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid. 01:41 – About Ncite Partners 3:21 – What drew Walker to Talent Recruiting? 4:00 – Building Corporate Culture 5:58 – Working with 3rd party professional service providers 8:04 – Customized approach to recruiting 9:56 – The value of diversity in hiring 14:43 – Overcoming preconceived notations to improve processes 16:22 – Benefits of retaining employees vs. turn over churn 19:02 – Employees as brand evangelist 20:37 – Bradford Smart “Topgrading” strategy in talent acquisition 23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process 27:21 – Changes in hiring due to COVID-19 31:00 – Hiring family / friends 32:07 – HR red flags 36:39 – Favorite advice for hiring right On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Listen, Watch, Subscribe or Stream the podcast: http://bit.ly/NeoMarketingSubscribe Subscribe: iTunes: http://bit.ly/TheGoldingGroup Spotify: http://bit.ly/NeoPodcast (Login First) iHeartRadio: http://bit.ly/NeoMarketingPod Spreaker: https://www.spreaker.com/user/thegoldinggroup Google Podcast: http://bit.ly/NeoMarketingGP Podchaser: http://bit.ly/NeoPodchaser Pod.Link: https://pod.link/1275659816 Deezer: http://bit.ly/NeoPodDeezer Podcast Addict: http://bit.ly/NeoPodAddict Audry: https://bit.ly/NeoPodAudry YouTube: http://bit.ly/GoldingGroupYouTube
A Better Way Of Explaining Strategy
Nov 18, 2020 17 min

A Better Way Of Explaining Strategy

“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University. We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc…. Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Subscribe to the #NeoMarketing podcast: iTunes: http://bit.ly/TheGoldingGroup Spotify: http://bit.ly/NeoPodcast (Login First) iHeartRadio: http://bit.ly/NeoMarketingPod Spreaker: https://www.spreaker.com/user/thegoldinggroup Google Podcast: http://bit.ly/NeoMarketingGP Podchaser: http://bit.ly/NeoPodchaser Pod Link: https://pod.link/1275659816 Deezer: http://bit.ly/NeoPodDeezer Podcast Addict: http://bit.ly/NeoPodAddict Audry: https://bit.ly/NeoPodAudry Thanks!
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
Nov 04, 2020 32 min

Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations

There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can’t live up to basic expectations. Strap in, we’re calling out leaders for their mistakes and piecing together the lessons we can all learn. The key is learning from our (and other people’s) mistakes. Crisis Communication: 1. There is no such thing as over-communication in crisis situations. 2. You have to meet expectations, not do the minimum. 3. Protocols are better than plans for adapting as a situation changes. 4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation. 5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person. 6. Use everything, multiple times. See item #1 again. 7. Actual transparency and authenticity, the way real people (your stakeholders) expect it. Cancel Culture: You cannot appease your way back from being canceled. (Unless you really, really screwed up) the attempt to do so will only cost you, supporters while doing nothing to “un-cancel” your reputation online. Unmet Expectations: How can a Billion (with a B) dollar tech company like T-Mobile have a poorly designed and performing website? They must not care about customer appreciation. What do all of these have to do with each other? More communication, even if it’s incomplete or not what people are happy to hear, is always better than less communication. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Subscribe to the #NeoMarketing podcast: iTunes: http://bit.ly/TheGoldingGroup Spotify: http://bit.ly/NeoPodcast (Login First) iHeartRadio: http://bit.ly/NeoMarketingPod Spreaker: https://www.spreaker.com/user/thegoldinggroup Google Podcast: http://bit.ly/NeoMarketingGP Podchaser: http://bit.ly/NeoPodchaser Pod.Link: https://pod.link/1275659816 Deezer: http://bit.ly/NeoPodDeezer Podcast Addict: http://bit.ly/NeoPodAddict Thanks! #NeoMarketing Ep104
Busting 10 Myths of Crisis Communications
Oct 21, 2020 21 min

Busting 10 Myths of Crisis Communications

“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University. The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup Subscribe to the #NeoMarketing podcast: iTunes: http://bit.ly/TheGoldingGroup Spotify: http://bit.ly/NeoPodcast (Login First) iHeartRadio: http://bit.ly/NeoMarketingPod Spreaker: https://www.spreaker.com/user/thegoldinggroup Google Podcast: http://bit.ly/NeoMarketingGP Podchaser: http://bit.ly/NeoPodchaser Pod.Link: https://pod.link/1275659816 Deezer: http://bit.ly/NeoPodDeezer Podcast Addict: http://bit.ly/NeoPodAddict Thanks! #NeoMarketing Ep103
Q4 2020 Winter Is Coming – Plan Now For 2021
Oct 07, 2020 28 min

Q4 2020 Winter Is Coming – Plan Now For 2021

Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can’t just create a Plan “A” but you also need plans “B” “C” and “D” to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year. Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021. Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations. The key to 2021 will be taking advantage of what’s working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don’t know where to start or just don’t want to go it alone please contact us – that’s what we’re here for! https://thegoldinggroup.com/contact-us/ BONUS: Do NOT use the term “New Normal” because in business every day is new and nothing about our current business situations can be considered “Normal”. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Please Like ( ) make a comment and leave a rating. On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
Sep 30, 2020 29 min

Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep

Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief for businesses, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Association Foundation trustee along with being a board member of the Metropolitan Library Endowment and OCU Law School. Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
6 Steps For Managing “Cancel Culture” Public Relations
Sep 16, 2020 24 min

6 Steps For Managing “Cancel Culture” Public Relations

Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks down the definitive actions necessary to make the best of a bad situation like becoming a target of cancel culture or other negative online reputation scenarios. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment, subscribe to the channel and rate the YouTube video (thumbs up). On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let’s engage! Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group/ Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
#NeoMarketing Podcast
Episodes
100
Frequency
Fortnighly podcast
Prediction
Next episode Wednesday, January 20
Website
thegoldinggroup.com/
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