The Woodpreneur Podcast

Hey everyone, this week it's just family, Steve, and Jake from @ollogginepoxy on the podcast. Let's talk networking! Make sure you follow The Woodpreneur Podcast anywhere you get podcasts, so you don't miss an episode!

Collaboration For An Ever-Evolving Product FT. Ryan Cochrane | Cochrane Kayak "I wasn't a good athlete because I was a talented athlete. I was a good athlete because I put everything into that. Exactly that. And I focused on it." Ryan Cochrane Welcome back to a brand new episode of the Epoxy Business Podcast. Today your hosts, Steve Larosiliere and Jake Latvala, sit down with Ryan Cochrane. Ryan is a former Olympian, a Woodpreneur Podcast alumni, a good friend of Jake and Steve's, and this past year has become an essential partner with Ol Loggin Epoxy. "Epoxy is something that I used before but in a different way, because I was using it more in kayaks because I was as a kayaker as an athlete. So it was more for boat-building processes and things like that. But I watched many people make these river tables and do stuff like that, which made me want to see if I could do that.  Alan, a friend of ours, reached out to me on Instagram and said, 'Hey, do you want some product?' I said, 'Yeah, I'd love to give it a go.' I worked with epoxy a little bit when I started working for the company I'm currently working for, which I ended up buying into with some partners. It all just snowballed from there.  My style is that if I do something, I do it. There's no halfway; I'm going to go all into it. I'm going to figure everything out, and I'm going to learn everything about that product and everything I can do with that product. So it became an obsession, and from there, it kept rolling. I mean, it's been years now, and it feels like it was yesterday." Ryan Cochrane Read More

Now That’s Social Media Marketing Ft. Alex from Backyard Resin “Just trying to optimize everything step by step and trying to get better. That’s where we’re at now.” Alex from Backyard Resin Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Alex from Backyard Resin. Alex has made his mark with incredible videos of phenomenally eye-catching pieces. His epoxy tables have inspired his hundreds of thousands of followers, and all it takes is one look to see why. “This whole thing started as pretty much everybody starts their hobby. I worked in sales and had a great career, and I decided I wanted to make things with my hands. I saw the epoxy tables, which I thought were really interesting. So I decided to make one, and I loved it. Then I made one for my brother, my mom, and my grandma, and eventually, people said, ‘Hey, you’re pretty good at this. You should probably start selling.’  One of my friends also told me, ‘You should also make an Instagram account. I’m sure people would love to see the process and everything.’ I wasn’t very into social media, but I decided to go for it, and eventually, I saw that people started to follow. It was really nice to be able to show the process and show people how I did my stuff, and eventually, it just took on a life of its own.  When COVID hit, I saw an opportunity to say, ‘You know what, it’s now or never; I really like this. Let’s go full on.’ So I quit my career and literally worked from my shed at the back of my house. I was like, ‘if this doesn’t pan out, I can always be a salesman elsewhere. But I need to try this out.’ It turns out that it went super well, and now I’ve got an 8000 square foot shop and employees, and it just scaled it up fast.” Alex from Backyard Resin Read More

Learning the Tricks of the Epoxy Trade Ft. Arthur Santel “I started learning and developing my technique and that stuff by myself. And I really enjoy being able to chat with my guys, working on this project, working and collaborating with the clients.” Arthur Santel Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Arthur Santel, owner of Art de Seve. Arthur started his business about two years ago. Before that, he worked with a company handling concrete and epoxy flooring until he found an opportunity to work with wood. “I decided to try different stuff with wood. I had no experience before, but I had a shop where I could do that. So basically, I just bought a piece of wood for the first time a year ago, and then I met Lab Surface and you guys, and then everything started.  So now I have three other associates, we’re based in Montreal, and we’re doing everything with epoxy, wood, and concrete, like furniture, tables, and that kind of stuff. It’s starting slowly, but it’s growing slowly and steadily.” Arthur Santel Read More

Building an Epoxy Business Community Ft. Kevin Patanella Welcome back to a brand new episode of the Epoxy Business Podcast. Today your hosts, Steve and Jake, sit down with Kevin Patanella, an epoxy artist, ambassador, and friend to Ol Loggin Epoxy.  “Like many, I feel like I got pushed into starting something because of COVID. I was working in masonry as a laborer, and we were put on hold for six months, and that’s before they began to help everyone out.  My father is a framer, so I grew up with tools, but I didn’t really have the attention span to start a house and frame it out, and I wanted to do little projects and knock them out quickly. So, I started with his old tools, a table saw, a circular saw, a belt sander, and an orbital. That’s all I had.” Kevin Patanella The Draw of Epoxy Every person who works with epoxy, whether they focus on river tables, artwork, or anything in between, is drawn to the material for a reason. Sometimes it’s the durability, the inherent creativity, or some other factor that draws a person in. In Kevin’s case, it was a little bit of everything. “So, I was a chef for a while and was in the kitchen for probably close to 18 years. Executive Chef or Sous Chef for the past five, going between restaurants. I’m not with my daughter’s mother, but I was getting her on weekends, and as anyone that’s ever worked in that business knows, you can’t say, ‘Oh, I want Saturdays and Sundays off.’ So I had to make a choice.  Luckily my father owns his own company, so in between finding what would be next, which I do a lot of times, I’ll work for him for a while. And then you know, go on to the new job. But having the server drop off a plate that looks like it costs $300, and the people are ecstatic. It’s the same thing when you ship out a new table or a new board or something; just to see the reactions is worth it. But I mean, obviously, I’ve got to make money too.” Kevin Patanella Instagram: @kp_rusticdesign Read More

“I still have years of work still available to me. But I'm looking to change this hat to a crown and be the king of casting.” Alan Nicholson Hello and welcome to a new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Alan Nicholson. “It all started about seven years ago for me. I was in the cleaning business before, and it was the cleaning business that brought me into the epoxy industry. Some of the school districts were requesting certain jobs to be done and asked if there were certain things that I could do. So it was thanks to the school district that I got into the epoxy business. After being in the cleaning industry for 25 years, I specialized in tile and grout restoration. They asked if I could restore those famous Bradley sinks in the school washrooms. The circular one where you turn it on with your foot. In figuring out how to restore it, I used epoxy, ground it all down, and then re-covered the entire thing with epoxy. So that’s how it all started.” Alan Nicholson Ps. Since recording Alan is no longer with Lab Surface Read More

Two to Canada, our Trip to Lab Surface and Formula 1 Ft. Jake and Steve   "Not many people know Lab Surface because they're a flooring manufacturer, and they're just now getting into the casting world, and they're putting 100% faith into us that we're going to take the casting world to the next level." Jake Latvala   Welcome to a brand new episode of The Epoxy Business Podcast. Today, your host Steve Larosiliere and Jake Latvala sit down together and talk about their trip to Montreal to visit Lab Surface. Although the trip was based on building relationships and getting work done, they had the opportunity to check out a Formula 1 race while there. Check out the episode to hear all the stories of their adventure up north! Read More

Building Brand Recognition with David Pingrenon   “I’ve got three really cool tables I’m about to pour. One is a Viking table, and I ordered a full-size Damascus ax, a shield, a drinking horn, and some bone runes and stuff that will all go in the table.”  -David Pingrenon   Welcome to a brand new episode of The Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala sit down with David Pingrenon from Rotten Stump Creations, based out of British Columbia. David is an Ol Loggin Epoxy distributor and one of the relatively few Canadian representatives on the West Coast.   “I just got sick of doing the day job and was looking for something to do. I’ve always liked making stuff artistically with my hands, and I like stuff that comes from the art side of your brain, writing poems, playing guitar, things like that. It’s just not blue-collar work.    So I had a friend of mine, he’s on Instagram as well, and I saw he was making tables, and I thought it was cool. The first table that came out was just this awesome swirl of brown and gold. I’m not even a fan of those two colors, but together they made this great scene with the wood in the backdrop, and I went, ‘Oh, I wonder how hard that is.’    I just looked into it and asked him a bunch of questions. I’ve done a lot of woodworking in my life, so I just thought, ‘Hey, you know what, I’m just gonna try this out.’ So I grabbed the hardest table I could think of, which was a solid color with a clear on top, and I figured if I could make the hardest table work, I could probably do this. They came out looking really nice, and I just haven’t stopped since then.”  -David Pingrenon Read More

Jake & Steve What We’ve Learned in 1 Year Welcome to a brand new episode of the Epoxy Business Podcast. Today your hosts, Steve Larosiliere and Jake Latvala, sit down together to talk about a momentous occasion. It’s the one-year anniversary of Ol Loggin Epoxy! Although the actual Ol Loggin Epoxy product didn’t launch until July of 2021, Jake and Steve became business partners one year ago today. They started the process of their partnership agreement in January of 2021, and much of the time spent was working on agreement details and going through the process of finding the right partner in Lab Surface. Building a partnership takes time, trust, and a willingness to collaborate and communicate. However, establishing an official business partnership involves many more agreements than people may be aware of. Check out this episode to learn the ins and outs of building a collaborative business and all the steps that go into it! Proudest Moments “What we did last year is we’ve created quite a community. I think we did a pretty good job of recruiting a team, and if you look at our posts or our webpage, we’re getting tagged all over the place.  What I love the most is going to forums where you people ask, ‘What’s your go-to epoxy?’ I see more and more Ol Loggin Epoxy on those forums. I think that’s one of our greatest accomplishments so far, and it’s just the beginning.” -Jake Latvala Read More

Taking Quality and Collaboration Seriously Ft: Jonathan Gagnon   “I’m driven by growth, technology, and new products. I’m a former banker, but I have a strong interest in technology and R&D.”   Jonathan Gagnon   Welcome back to a new episode of the Epoxy Business Podcast with your hosts, Steve Larosiliere and Jake Latvala. Today, Steve and Jake sit down with Jonathan Gagnon, president of Lab Surface, and partner in creating Ol Loggin Epoxy.    Jonathan and Lab Surface fill a critical position in helping the development of Ol Loggin Epoxy. While Steve and Jake are experts in marketing and woodworking, they are not chemists, and to create a quality product like Ol Loggin Epoxy; it is vital to have experts on every front.   Check out this new episode to learn about changing industries, growing a business from the ground up, embracing technology, and much more.  Read More:

A Grassroots Epoxy Business Ft. Brad Williams “Hamilton Lee Supply started from Hamilton Lee Designs, one led to another. Hamilton is my youngest son’s first name, and Lee is my eldest son’s middle name. So I wanted to keep it in the family.” Brad Williams Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Brad Williams from Hamilton Lee Supply. Brad got started on his woodworking journey when a tree fell in his backyard, and he wanted to do some work with it. “This was back in 2017. The network wasn’t as prominent as it is now, with social media and sawmill operations everywhere. So I got a sawmill, and as a custom home builder, I was taking four to six trees off of every demo lot we’re doing. Before long, I had 30 to 40 trees. So started with a sawmill, moved on to epoxy, and just dovetailed from making into supply and working with customers.” Brad Williams Read More

Welcome to the first episode of The Epoxy Business Podcast, hosted by Steve Larosiliere and Jake Latvala. Steve and Jake run Ol Loggin Epoxy, one of the best premier epoxy brands for woodworkers by woodworkers, and they wanted to create a show to help document the building of this brand. Together, they are doing something that no one else is doing, and they want to invite you along for the journey.   Steve runs the Woodpreneur Podcast and a marketing agency called Acres of Timber alongside the Acres CRM, which is software for woodworking businesses. He works with many big brands and with Woodpreneurs of all sizes to help grow their sales and marketing.  Jake Latvala owns Ol Loggin Sawmill, teaches people how to build epoxy tables and serving trays, and he does it all with urban lumber. He and his company process the lumber from tree to table and work heavily with epoxy as well. Read More

“Once you get into that design kind of mind frame, it just stays with you 100% You become a magpie of, you know, choosing things, and storing things away for free. “ Dan Bullen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Dan Bullen from Iluka London. Dan's journey began with a desire for change, a longing to shift from the digital realm to the tactile world of creating physical products. As a graphic designer and with his wife, Sarah, an interior designer, they embarked on a quest to blend their talents with their passion for woodworking. Iluka derives its name from an Australian Aboriginal word meaning "by the sea," paying homage to Dan's roots and his connection to a little fishing village near his hometown on the east coast of Australia. The company specializes in crafting exquisite pieces predominantly from wood, complemented by acrylic, resin, and metals. Their signature creations include table lamps, furniture, lighting, and accessories, with a spotlight on the coveted river tables. Listen now and get the whole story! “I've always had this flattening jig, right for flattening, which is a manual that runs off extruded aluminum, but you manually push it back and forth, right, and it's just mind numbingly repetitive. And I thought, you know, it's all set up to roll smoothly. “ Dan Bullen Embracing Innovation: What sets Iluka apart is its commitment to innovation. Dan's journey took a new turn when he ventured into the realm of tool design. What started as a personal endeavor to enhance his woodworking experience evolved into Iluka Tools—a venture aimed at revolutionizing woodworking processes. From automated sanding to CNC-inspired solutions, Iluka Tools embodies efficiency and craftsmanship. Building a Brand: Dan's background in graphic design instilled in him a keen eye for branding and aesthetics. With Iluka, he has crafted not just products but a brand synonymous with creativity and quality. By understanding his audience intimately and fostering a vibrant community, Dan has laid the foundation for sustainable growth. Future Directions: As Iluka Tools gains traction, Dan faces the exciting challenge of scaling the venture. Balancing affordability with innovation, he aims to democratize access to advanced woodworking tools. From affiliate-driven guides to turnkey solutions, Dan explores various avenues to expand the reach of Iluka Tools while staying true to its ethos. Conclusion: In the world of woodworking, Iluka London and Iluka Tools stand as beacons of innovation and craftsmanship. Dan Bullen Webb's journey exemplifies the power of passion, creativity, and a relentless pursuit of excellence. Whether it's crafting stunning furniture or designing cutting-edge tools, Iluka continues to push the boundaries of what's possible in woodworking. Visit Iluka London and Iluka Tools online to experience the intersection of artistry and innovation firsthand. Want to get in touch with Dan Bullen? Contact him through: Instagram: https://www.instagram.com/ilukalondon/ Website: https://www.ilukalondon.com/

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue woodworking and content creation. Cam shares the challenges and uncertainties he faced during this transition, especially considering his wife's business and the state of the world at the time. Despite the initial uncertainty, Cam's decision paid off as he witnessed a significant surge in his YouTube channel's popularity during the pandemic. With dedication and hard work, Cam managed to replace his income and even surpass it through his woodworking projects and YouTube content. Listen now and get the whole story! “I need to find this voice because I want to be like this person. And for me, this is the only one I know how to do. You know, if you had me in charge of a TV show, and I had to create a character? I couldn't do it. Because it would just be the one.” -Cam Anderson The Creative Process: Cam delves into his creative process, highlighting his approach to finding inspiration for his woodworking projects and YouTube videos. He emphasizes the importance of staying open to new ideas and leveraging various sources for inspiration, such as social media platforms like TikTok. Branding and Authenticity: Cam discusses his branding strategy, which revolves around simplicity and authenticity. He shares insights into his snarky humor and how it resonates with his audience, leading to increased engagement and brand loyalty. Expanding Horizons: Apart from YouTube, Cam has ventured into other entrepreneurial endeavors, such as launching Maker Book—a directory of woodworking spaces—and creating his own product line, including the successful Three Nana ceramic finish. Lessons Learned and Future Plans: As Cam reflects on his journey, he emphasizes the importance of focus, commitment, and embracing change. He discusses his future plans, including further expanding his YouTube channel, growing his product line, and staying relevant in the ever-evolving world of content creation. Conclusion: Cam's story is a testament to the power of passion, dedication, and resilience. From quitting his job to pursue his dreams to building a successful brand and product line, Cam's journey inspires aspiring creators and entrepreneurs to follow their passions and carve their own path to success. “It's about getting their name and their brand out there and getting their unique perspective out there, like that's what a woodpreneur to me is like, because woodpreneurs do things that not a lot of people can do.”  -Steve Larosiliere Want to get in touch with Cam Anderson? Contact him through: Instagram: https://www.instagram.com/blacktailstudio/

“I probably am exaggerating, all the clients we've gotten thus far have been primarily word of mouth and recommendation.” Tony Mcklem Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host, Steve Larosiliere, is joined by Tony Mcklem from Hollywood Decks, a leading outdoor living company based out of Northeast Florida. In this blog, we delve into the insightful conversation from The Woodburner Podcast featuring Tony Mcklem, the founder of Hollywood Decks, as he shares his remarkable journey and the keys to their success. Tony Mcklem, along with his wife, embarked on a journey to establish Hollywood Decks, an outdoor living company, after moving from Los Angeles to Northeast Florida. With a background in finance and a passion for hands-on construction, Tony found himself seeking a change from the office world to the outdoors. Inspired by his volunteer experiences and driven by a desire for a new beginning, Tony took the leap into the construction industry. Listen now and get the whole story! “We're just sharing who we are, our purpose, our mission, and our goals, and why we do things the way we do. And we're fortunate to have such good feedback, such good support from some of these folks in the social media world.” - Tony Mcklem Networking and Relationship Building: Recognizing the importance of networking and building relationships, Tony focused on connecting with industry professionals, suppliers, and representatives in the area. Leveraging his connections from Los Angeles, Tony sought out key individuals who could support Hollywood Decks' growth in the new market. Through strategic networking and word-of-mouth referrals, Hollywood Decks began to establish its presence and reputation in the community. Transitioning to High-End Projects: As Hollywood Decks gained traction, Tony identified a niche market for high-end deck building in Northeast Florida. Rather than competing in the saturated market of pressure-treated decks, Tony positioned Hollywood Decks as a provider of premium, elaborate outdoor living spaces. This strategic differentiation allowed Hollywood Decks to stand out and attract clients seeking quality craftsmanship and personalized designs. Investing in Growth: With the success of their initial projects, Hollywood Decks began to invest in their business expansion. Tony recognized the need to scale operations and enhance their capabilities to meet growing demand. This included bringing in experienced team members and investing in equipment and resources to deliver exceptional results. By prioritizing quality and customer satisfaction, Hollywood Decks solidified its position as a trusted provider in the industry. Content Creation and Brand Partnerships: In addition to their on-site projects, Hollywood Decks ventured into content creation and brand partnerships to further elevate their brand presence. Collaborating with reputable companies and brands in the outdoor living space, Hollywood Decks produced engaging content to showcase their expertise and showcase their projects. Through strategic collaborations and content marketing efforts, Hollywood Decks expanded its reach and connected with like-minded partners who shared their vision and values. Embracing the Journey: Today, Tony Mcklem and the Hollywood Decks team continue to pursue their passion for creating stunning outdoor living spaces while fostering meaningful connections within the community. Their journey serves as a testament to the power of perseverance, strategic networking, and a commitment to excellence in craftsmanship. As they look ahead to the future, Hollywood Decks remains dedicated to pushing the boundaries of innovation and delivering unparalleled outdoor experiences for their clients. Want to get in touch with Tony Mcklem? Contact him through: Instagram: https://www.instagram.com/hollywooddecks/ Website: https://hollywooddecks.com/

“If we can really put heirloom pieces into people's homes, so that should anything happen—whether they need to move, sell, or pass things down to family—those cabinetry pieces could arguably be uninstalled, moved to new locations, and reinstalled, allowing people to carry them with them for decades.” -Katie Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Katie& Jesse from JKath Design + Build. We delve into the fascinating journey of Katie and Jesse from Jay Kath Design Build. From the origins of their business to their approach to craftsmanship and client relationships, there's much to uncover. Katie and Jesse's journey began nearly 15 years ago with a passion for cabinetry. What started as a custom cabinetry shop evolved into a full-fledged design-build firm, fueled by a blend of craftsmanship and a keen eye for design. Their foray into Instagram marked a turning point, opening doors to new opportunities and expanding their reach. Listen now and get the whole story! “I think what's been really fun in the last few years is that we've gained all of our clients' trust. You know, they just seem to allow us to do our job versus questioning everything, including pricing.” -Jesse Finding Their Niche: In a saturated market, JKath Design + Build stands out for its commitment to quality and its ability to cultivate trust with clients. With a focus on high-end remodeling and big additions, they've carved a niche for themselves, attracting clients who value expertise and reliability. Building Trust Through Experience: Their ideal clients are those who have navigated renovations before, understanding the intricacies and challenges involved. By curating the design process from the outset, they build trust early on, fostering smoother collaborations and successful outcomes. Crafting the Jay Kath Brand: For Katie and Jesse, the brand extends beyond aesthetics—it's about embodying values of integrity, attention to detail, and enduring quality. From branded vehicles to meticulous project management, every aspect reflects their commitment to excellence. Balancing Business and Family: As a couple running a business together, Katie and Jesse have learned to navigate the delicate balance between work and family life. With three children and a blended family dynamic, they prioritize communication, delegation, and intentional time together. Scaling the Business: As JKath Design + Build continues to grow, the challenge lies in replicating their expertise and ethos. Hiring and delegation are crucial, yet daunting tasks, requiring careful consideration and a commitment to nurturing talent. Seeking Advice and Growth: Despite their success, Katie and Jesse recognize the need for continual improvement. From streamlining operations to enhancing their marketing efforts, they remain open to learning and evolving in their journey. Conclusion: The story of JKath Design + Build is one of passion, perseverance, and the pursuit of excellence. Through their dedication to craftsmanship, integrity, and family, Katie and Jesse have built not just a business but a legacy of timeless design and unwavering commitment to their clients. Want to get in touch with Katie & Jesse? Contact them through: Instagram: https://www.instagram.com/jkath_designbuild/

"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Embracing Imperfection: The Power of Unveiling the Process David from Amelia Cabinet Company deals with a dilemma that many artisans face: the reluctance to share unfinished work. With a commitment to high-end craftsmanship, he often finds himself hesitant to showcase his projects until they're near perfection. However, Steve offers a different perspective—one that emphasizes the value of transparency and storytelling. They urge David to embrace the journey, to document the process, and to share the stories behind each creation. Instagram as a Platform for Connection and Growth Instagram, often hailed as a powerful marketing tool, serves as a double-edged sword for David. While he acknowledges its potential to attract clients and foster connections, he grapples with the frequency and content of his posts. Steve advocates for a more consistent and narrative-driven approach. By sharing daily stories and highlighting the behind-the-scenes moments, David can deepen his engagement with his audience and amplify his brand's presence. The Impact of Storytelling on Client Relationships The conversation delves deeper into the significance of storytelling in building client relationships. Steve emphasizes the emotional resonance of narratives and the potential to convert leads into loyal patrons. By infusing his brand with personal anecdotes, family legacies, and philanthropic endeavors, David can create a compelling narrative that transcends mere transactions. His clients aren't just purchasing cabinets; they're investing in a legacy, supporting a cause, and becoming part of a community. Honoring Heritage: From Branding to Giving Back Central to David's journey is the legacy of his sister, Amelia, whose name adorns his company. While initially hesitant to capitalize on her memory for commercial gain, David's mentor reframes it as a tribute to her legacy. By amplifying the brand with Amelia's name and integrating her story into its fabric, David can honor her memory while propelling his business forward. Moreover, by aligning his company with charitable initiatives close to his heart, David can imbue his work with a sense of purpose and impact. Charting a New Course: Post-Podcast Reflections As the podcast draws to a close, David reflects on the transformative insights he's gained. Inspired by Steve’s guidance, he envisions a future where Amelia Cabinet Company isn't just a purveyor of fine craftsmanship but a beacon of storytelling and community engagement. From over-branded hoodies to heartfelt narratives, Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“When you start spending, you know, an infinite amount of time doing so, you might as well build it yourself in the first place. “ -David Vincenzi Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by David Vincenzi from Amelia Cabinet Company. David's journey begins with his father, an architect with a passion for cabinetry. Over 30 years ago, his father made a pivotal decision to specialize in cabinetry, laying the foundation for what would become Amelia Cabinet Company. Growing up immersed in the business, David learned the ropes, from installation to manufacturing, paving the way for his future role.  The 2007 financial crisis brought about significant changes for Amelia Cabinet Company. Forced to adapt, they shifted focus to in-house manufacturing to maintain control over quality and margins. David's resilience and determination led him to take the reins fully in 2012, driving the company forward amidst adversity. Listen now and get the whole story! “It's so much more fun than saying, you know, hey, I'm just looking for this white kitchen that looks like everybody else's. It's a lot and brings a lot of personality into it and makes it yours makes it unique. “ -David Vincenzi A Name with Meaning: Honoring a Legacy Amelia Cabinet Company bears a name rich in significance. Named after David's younger sister, Amelia, the company pays homage to her enduring spirit. Despite her battle with a rare autoimmune disorder, Amelia's memory lives on through the craftsmanship and dedication of the company. Crafting Excellence: The Heart of the Business At the core of Amelia Cabinet Company lies a commitment to quality and craftsmanship. Specializing in kitchens and inset all-wood cabinetry, their work reflects a blend of old-world charm and modern innovation. With a team dedicated to perfection, each project is a testament to their passion and skill. Navigating the Modern Landscape: Innovation and Tradition In an ever-changing industry, David remains at the forefront of innovation. Integrating modern technologies with traditional craftsmanship, Amelia Cabinet Company continues to set the standard for excellence. Their ability to adapt and evolve ensures they remain a beacon of quality in a dynamic landscape. Building Relationships: Beyond Business For David, the journey extends beyond business transactions. Building relationships with clients is a cornerstone of Amelia Cabinet Company's ethos. From initial design concepts to the final installation, each project is a collaborative endeavor, resulting in spaces that inspire and delight. Looking Ahead: A Vision for Tomorrow As David looks to the future, his vision is clear: to create a lasting legacy built on excellence and integrity. With a focus on quality over quantity, Amelia Cabinet Company aims to leave a mark that transcends generations. Through dedication, passion, and unwavering commitment,  Amelia Cabinet Company continue to shape the landscape of fine craftsmanship. “If people are literally contacting you because of pictures, they want to see you, they want to see the team, they want to see all of the things behind. And I know that your product, your end product, is about perfection.” Steve Larosiliere Want to get in touch with David Vincenzi? Contact him through: Instagram: https://www.instagram.com/amelia_cabinet_company/

"Imagine a thank you note with a poem or quote, to the client, or the GC. Right? Imagine your brand, with your, like, most famous quote, or like one of your quotes, or sayings or what have you." -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you learn how to carve your niche in carpentry. In the bustling world of carpentry and construction, standing out can feel like an uphill battle. But what if I told you that your true brand lies not just in your craftsmanship, but in the essence of who you are? Let's delve into a transformative conversation between Cod from Plate and Nail on the cusp of discovery, and his mentor, unraveling the art of building a brand that resonates. Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. Now, let's delve into the complete story. "The more I was myself, the more I discovered. And as I showed my face, the more I found I needed. If I just completely leaned into being myself..." - Steve Larosiliere Discovering the Heart of Your Craft Cody's journey towards self-realization. Sometimes, it takes a guiding hand to unveil the hidden treasures within ourselves. As Cody confessed his passion for poetry, it became apparent that his craft extended far beyond the realm of hammers and nails. Embracing poetry as his true calling was the first step towards carving his unique niche in the world of carpentry. Craftsmanship Meets Creativity: The Birth of a Brand Steve ignited a spark of possibility. Imagine intertwining poetry with plywood, etching verses that transcend time into the very framework of a home. The notion of infusing gratitude into every nail driven resonated deeply. This wasn't just about building structures; it was about building connections, leaving an indelible mark on every project. Amplifying Your Essence: The Power of Authenticity In a world inundated with replicas, authenticity emerges as the ultimate differentiator. Steve's mentor's wisdom echoed through the conversation, urging him to embrace his quirks and idiosyncrasies wholeheartedly. It wasn't about fitting into a mold but rather about standing out by simply being himself. This revelation carried profound implications, transforming Cody's perception of success and self-expression. The Modern Art of Brand Building Carving a niche extends beyond physical storefronts and word-of-mouth referrals. Steve's mentor underscored the importance of leveraging social media platforms as virtual Main Streets, where artisans can showcase their craft to a global audience. Through platforms like Instagram, Cody could amplify his brand, inviting others to join him on his journey of innovation and inspiration. Embracing the Journey Ahead As Cody bid farewell to his mentor, a newfound sense of purpose infused his every step. Armed with a vision that transcended mere construction, he set forth on a path illuminated by poetry and possibility. Each project became an opportunity to weave narratives, leaving behind not just structures but enduring stories for generations to come. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“Instead of being in a classroom, I could be out in the field on-site doing stuff. And so I spent three years doing that. And from there, it just kept going.” Cody Hansen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cody Hansen from Plate and Nail. Cody's journey into carpentry didn't just start with swinging hammers and cutting wood. It began with a family legacy of craftsmanship and a deep-rooted passion for creating with his hands. His father, a seasoned handyman for over four decades, instilled in him the value of hard work and the satisfaction of building something from scratch. Cody's story is one of blending tradition with innovation, of finding purpose in passion, and of crafting dreams one nail at a time. Listen now and get the whole story! “You've got to know your numbers, especially for me, like you, you have to understand that it is a business. No matter how good you are at the trade or whatever you're delivering, if you can't manage that business part successfully, and you have, you can't intelligently discern what you need as a business.” Cody Hansen Embracing the Craft: The Birth of Plate and Nail After years of honing his skills under the guidance of seasoned professionals, Cody decided to take the leap and start his own business. Plate and Nail wasn't just about building houses; it was about crafting homes where memories would flourish. With a focus on custom home framing, renovation, and a penchant for finishing basements and building pergolas, Cody's vision was clear: to create spaces that resonated with the warmth of craftsmanship and the precision of artistry. Lessons in Entrepreneurship: Navigating the First Year The first year of any business is a rollercoaster ride of challenges and triumphs. Cody's journey was no different. From securing his first clients to learning the ropes of business management, every hurdle became a stepping stone towards growth. Cody's humility and willingness to learn from mistakes paved the way for Plate and Nail's success. As Cody reflects on his journey, he emphasizes the importance of patience, reputation, and collaboration in the world of entrepreneurship. Expanding Horizons: Looking Towards the Future For Cody, the future holds endless possibilities. As he sets his sights on expanding Plate and Nail's services, his vision goes beyond just building houses; it's about building communities and inspiring the next generation of craftsmen. With a focus on sustainability and quality craftsmanship, Cody aims to redefine the standards of residential construction. His passion for the craft and dedication to excellence serve as guiding beacons as Plate and Nail embarks on its next chapter. Crafting Dreams, One Nail at a Time Cody's journey exemplifies the transformative power of passion and perseverance. From humble beginnings to burgeoning success, his story is a testament to the timeless art of craftsmanship. As Plate and Nail continue to carve its legacy in the world of construction, one thing remains certain: Cody's unwavering commitment to his craft and his community will continue to inspire generations to come. After all, in the hands of a true craftsman, every nail is not just a tool but a symbol of dreams taking shape. "Start looking for people to hire. I would start by getting into the zone where you're not building all the time—you're the one bidding and overseeing. Right? Because that's where you're going to get the highest leverage." Steve Larosiliere Want to get in touch with Cody Hansen? Contact him through: Instagram: https://www.instagram.com/plateandnail/