Nir And Far: Business, Behaviour and the Brain

You can read the NirAndFar blog post on: Be a Schedule Builder, Not a To-Do List Maker https://www.nirandfar.com/todo-vs-schedule-builder/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

In 1967, a catchy tune by The Beatles, “All You Need is Love,” became the anthem for the Summer of Love. The Flower Power culture embraced the song and its message, “love is all you need.” If someone had asked humanistic psychologist Carl Rogers what the song meant, he might have said, “Unconditional Positive Regard!” Although it didn’t quite roll off the tongue the same way, Rogers introduced the concept nearly a decade before the Beatles song, it has the same basic message: empathy invokes change. You can read the NirAndFar blog post on: The Surprising Benefits of Unconditional Positive Regard https://www.nirandfar.com/upr-unexpected-benefits-beyond-therapy/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

When Harvard’s Leslie Perlow began to study The Boston Consulting Group, she was well aware of the firm’s round-the-clock reputation. After conducting interviews with BCG’s staff, Perlow found that this reputation was coming at a major cost. Employees were leaving the elite consulting firm, in part because they lacked control over their schedules. To address the issue, Perlow offered a simple proposition: If everyone who worked at BCG hated the always-on lifestyle, why not try to give consultants at least a “single predictable night off a week”? This would give people time away from phone calls and email notifications and allow them to make plans without the fear of being pulled back into work. You can read the NirAndFar blog post on: This is How to Repair a Toxic Work Culture https://medium.com/the-mission/this-is-how-to-repair-a-toxic-work-culture-24fa03fdb138 Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough. Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product managers at the world’s largest companies are equal parts psychology and technology. As Sean Parker, founding president of Facebook, recently acknowledged, the company has long been engaged in the business of “exploiting a vulnerability in human psychology.” You can read the NirAndFar blog post on: Want to Design User Behavior? Pass the 'Regret Test' First https://www.nirandfar.com/regret-test/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

As parents, we all want to raise kids who are smart and focused, especially in a world where digital distraction seems to be inescapable. (Even tech titans like Steve Jobs and Bill Gates have strategies for limiting their children’s screen time.) Why? Because in the future, there will be two kinds of people in the world: Those who let their attention and lives be controlled and coerced by others and those who proudly call themselves “indistractable.” You can read the post on: This is the No. 1 skill parents need to teach their kids https://www.cnbc.com/2019/09/10/stanford-psychology-expert-biggest-parenting-mistake-is-not-teaching-kids-this-important-skill.html Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

Nir's Note: This article is part of a series on "The Hooked Model in Action." Previous analyses have included Slack, Fortnite, Amazon's Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up. We buy ridiculous gadgetry to get in shape (Shake Weight anyone?). We elevate our heart rates as if we’re being chased by a hungry predator. And for what? Not to escape danger, but to undo the negative consequences of our overindulgent and underactive modern lifestyles. You can read the NirAndFar blog post on: The One Fitness App That Hooked Me for Good https://www.nirandfar.com/fitness-app-hooked-me-for-good/ NirAndFar, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

Email is the curse of the modern worker. Some basic math reveals just how big the problem is. The average office-dwelling professional receives a hundred messages per day. At just two minutes per email, that adds up to three hours and twenty minutes per day. If an average workday is nine to five minus an hour for lunch, then email eats up nearly half the day. Realistically, though, that’s a very conservative estimate, since those three hours and twenty minutes don’t include the wasted time needed to get back on task between checking emails. In fact, a study published in the International Journal of Information Management found office workers took an average of sixty-four seconds after checking email to reorient themselves and get back to work. Given the hundreds of times per day we check our devices, those minutes can add up. You can read the NirAndFar blog post on: Email Management: How to Hack Back an Cure Inbox Insanity https://www.nirandfar.com/email-management/ NirAndFar, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own interests? Perhaps the tech giants have had a change of heart or have been persuaded by public pressure to change their ways? Hardly.I studied the sophisticated psychology these companies deploy to keep people hooked and wrote a book about how they do it. At first glance, it appears their business model would benefit from addiction. The more you use your phone, the more money they make through the apps you buy and the ads you view. However, the addiction story falls short when considering the long-term interests of these companies. Apple and Google are making it easier for consumers to cut back on phone use because it is in their interest to do so. In this case, what’s good for the user is also good for these companies’ bottom lines. Apple and Google don’t want you to get addicted. Addiction is a compulsive harmful behavior. Rather, they’d prefer you form healthy habits with your digital devices. You can read the NirAndFar blog post on: The Real Reason Apple and Google Want You to Use Your Phone Less https://www.nirandfar.com/google-apple-less-phone-use/ NirAndFar, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming (on its own) does not cause disorders like addiction. You can read the NirAndFar blog post on: Kids' Video Game Obsession Isn't Really About Video Games. It's About Unmet Psychological Needs https://www.nirandfar.com/kids-video-game-obsession/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support

Habits are hot. Self-help articles extol the power of habits and books on the topic sell by the millions. Yet, like many pop psychology topics, the conventional wisdom about the effectiveness and application of habits is frequently outdated, misapplied, or flat out wrong. Building habits to change behavior the right way can be a wonderful tool to improve your life. But false notions about what habits are and what they can do can backfire. The idea of building a habit is very appealing. The popular notion that tasks can be put on autopilot makes habits sound effortless. Wouldn’t it be great if you could simply make a habit out of doing tasks like exercising, journaling, paying bills, or running a side business? Unfortunately, you can’t. Habits don’t work that way. You can read the NirAndFar blog post on: Stop Confusing Habits for Routines: What You Need To Know https://www.nirandfar.com/habits/ Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/ --- Support this podcast: https://anchor.fm/nirandfar/support