Guy Raz sits down with marketing expert Jim Stengel to discuss what it takes to successfully market a brand today.

Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders. Today... more

Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired... more

In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado... more

Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming,... more

Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage... more

Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion... more

CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders... more

Bayard Winthrop founded American Giant in 2011 with the simple idea to sell clothes made entirely in America at a... more

Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges... more

Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed... more

S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning... more

Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a... more

Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three... more

Dave’s Hot Chicken began as a tiny pop-up, selling spicy chicken tenders and fries from a tent in East Hollywood.... more

In case you missed it, we’re rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium... more

Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends.... more

Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage... more

Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of... more

Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about... more

The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain... more

Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders... more

When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of... more

Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about... more

As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that... more

Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab.  In this... more

Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio... more

Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three... more

With over 14.5 million subscribers, Rosanna Pansino has one of the most popular baking channels on YouTube But she never would... more

Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle... more

As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s... more

For decades, Shane Legg has anticipated the arrival of “artificial general intelligence” or AGI.  In other words: an artificial agent that... more

Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of... more

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their... more

Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar.... more

The popular science fiction idea of beaming someone instantly to another location was part of David Nussbaum’s inspiration to design... more

Isaac Larian moved from Iran to Los Angeles at age 17 with just a few hundred dollars, and went on... more

“Growth is not about the genius you possess—it’s about the character you develop.”  That’s what organizational psychologist and podcast host Adam... more

If you told 19-year-old Larry Liu that his hobby re-selling used electronics “for fun” would someday help him build a... more

Imran Chaudhri and his wife Bethany Bongiorno are responsible for bringing some of the most widely-used screened products to market—like... more

Mark Sisson made a big bet on mayonnaise, and won: four years after launching his Paleo-friendly condiment company Primal Kitchen,... more

Gene Berdichevsky and his team have been working for over a decade to solve a major problem: Lithium-ion batteries are... more

In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a... more

What if you could no longer trust the things you see and hear? Because the signature on a check, the documents... more

When the iPhone 4 was released in 2010, Manish Chandra was dazzled by its picture quality, and saw an opportunity... more

When Tristan Harris co-founded the Center for Humane Technology in 2018, he was trying to educate tech leaders and policymakers... more

In 2002, John MacFarlane and his co-founders began tinkering on what was then an ambitious idea: create a new way... more

There’s a new car coming to market that will probably make its owners search out the sunniest spots in the... more

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds... more

Cutting emissions alone will not be enough. To avoid the worst effects of global climate change, Heirloom CEO and co-founder... more

In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn’t sure she was the one to seize it. She’d never... more

“If we keep doing what we’ve been doing, then we’re going to get what we’ve got—and what we got ain’t... more

Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013.... more

When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty... more

Mike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible... more

Thai Sade is the co-founder and CEO of BloomX, a company that has developed crop-pollinating technology to replicate natural pollinators... more

The apparel industry - be it high fashion or everyday wear - is a crowded and noisy market to crack.... more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two... more

After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set... more

A special look back at some of our favorite How I Built This Lab episodes of 2023. Hear how Pinky... more

In 2006, Paige Mycoskie walked into one of the most exclusive boutiques in LA, wearing her handmade clothes and hoping... more

Rivian’s all-electric vehicles have been in high demand thanks to their unique look and handy features. But soon after hitting... more

KiwiCo founder Sandra Oh Lin took an after-school pastime and turned it into a multi-million-dollar business. After quitting a high-powered... more

Our modern way of life requires more resources than ever before — resources that are becoming increasingly scarce and environmentally... more

In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to... more

Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa broke their scrappy startup into the eyewear industry in 2010—putting legacy manufacturers... more

When Hernan Lopez founded Wondery in 2016, podcasts were just starting to go mainstream. Five years later, his team had... more

Andrew Lacy is the co-founder and CEO of Prenuvo, a company offering full body scans that have the potential to... more

In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job at Goldman Sachs... more

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders... more

When Ted Xenohristos and two childhood friends opened their first sit-down Greek restaurant in 2006, they had no idea it... more

Waymo Co-CEO Dmitri Dolgov is convinced that his company’s vehicles are better at driving than any human. Dmitri has spent... more

When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online... more

When it comes to carbon emissions, there’s a major culprit you might not have heard about: cement. The production of... more

Priority Bicycles founder Dave Weiner quit his job as a software CEO to pursue a risky idea: building a new... more

Steve Ells changed the restaurant industry once when he founded Chipotle in 1993. His idea for fast, freshly prepared food... more

Kona Ice founder Tony Lamb had a knack for sales since he was a teenager - a skill that served... more

How does a brand live on after its founders leave the company – especially one that was inspired by their... more

Rob Kalin founded Etsy for people like him: makers and hobbyists. In 2005, he was kicking around New York trying... more

The past few years have challenged Whitney Wolfe Herd like never before. The Bumble CEO kept the company afloat as... more

Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a... more

Back as the show’s first-ever ‘three-peat’ guest is Julia Hartz, co-founder and CEO of Eventbrite. The events industry has been... more

Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in... more

Ramya Swaminathan is the CEO of Malta Inc, a company that spun out of Google’s moonshot factory in 2018 to... more

Freshpet co-founder Scott Morris helped transform pet food by sidestepping traditional kibble and cans, and making slice-and-serve meals that almost... more

Biofire founder and CEO Kai Kloepfer believes there’s at least one way to decrease gun deaths in America. Early next... more

Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they... more

Redefine Meat co-founder and CEO Eshchar Ben-Shitrit long had aspirations to lead a company, though he never imagined taking the... more

Amanda Klane and Drew Harrington are childhood friends, and co-founders of Yasso; they defied the advice of experts by creating... more

Pierre Thiam is a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce... more

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los... more

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the... more

In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare... more

Over one hundred billion garments will be produced this year, but they don’t have to be.  Peter Majeranowski says we have... more

Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort... more

Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his... more

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin... more

Not only is BETA Technologies completely changing the flying experience with its all-electric aircraft, it’s upending the logistics of shipping... more

Kinko’s copy shops were once so ubiquitous that the name became a kind of shorthand for photocopying. Paul Orfalea started... more

Tom Szaky runs a recycling company, but he’d rather live in a world where recycling was obsolete...  Today, his company recycles... more

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their... more

Most of us are dependent on our smartphones. In fact, Americans spend an average of three hours a day on... more

A life-threatening diagnosis changed the course of Andrew Abraham’s career and led him to found some of the most popular... more

There’s a new car coming to market that will probably make its owners search out the sunniest spots in the... more

Tetris is one of the most popular video games of all time, and Henk Rogers helped make it happen. He... more

The COVID-19 pandemic changed education forever. But Sal Khan says an even bigger educational revolution is just around the corner... more

A relentless hunt for their favorite foods and drinks led Scott and Ally Svenson into launching not one but two... more

Chris Urmson is one of the founding fathers of the autonomous vehicle industry. He participated in three DARPA self-driving vehicle... more

On the premise that a smartphone could vastly improve his love life, Joel Simkhai built one of the most popular... more

Keller Rinaudo Cliffton thinks we’re already experiencing the technology of tomorrow, just that it’s not evenly distributed... About a decade ago,... more

While working as a psychologist in the Bay Area helping people with their problems, Mary Waldner discovered one of her... more

Matanya Horowitz is not above dumpster diving in the name of innovation. His company, AMP Robotics, has developed robots to... more

While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby.... more

When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a... more

From a coffee cart parked uneasily in a grocery parking lot, Travis and Dane Boersma grew Dutch Bros into a... more

When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment -- a... more

When Chris Ruder set out to revive a ball-and-net game from his childhood, he was pretty sure he would fail.... more

Palm oil is a wonder ingredient, used in almost everything from toothpaste and oat milk to biodiesel and laundry detergent.... more

Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest... more

Millions of American households rely on oil for heat. Growing up in New Hampshire, Kathy Hannun was familiar with this... more

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into... more

“Who you hang out with determines what you dream about and what you collide with.” - Seth Godin Yearning to find... more

Thomas Keller is one of the best—and best known—chefs in America, but it took him 40 years to get there.... more

Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what... more

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side... more

Davis Smith has spent the last nine years building the outdoor gear and clothing brand, Cotopaxi. The company’s slogan, Gear... more

For Monique Rodriguez, hair care was a hobby; she never thought she could build a business. In fact, after high... more

Pricey down payments have put homeownership out of reach for many Americans, especially those who don’t have access to intergenerational... more

In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years... more

What would it take to build America’s first solar-powered town? What about a town that could withstand a direct hit... more

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t... more

Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years... more

Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around... more

Joe Laurienti, a former SpaceX and Blue Origin engineer, launched Ursa Major in 2015 with the idea that 3D printing... more

In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling... more

It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella, asiago...it’s all delicious! But there’s a downside... more

Ellen Latham would probably have been happy teaching classes at her popular fitness studio in south Florida until she turned... more

In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea was... more

When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups. Some succeeded, others fizzled out—but... more

According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions... more

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a... more

It’s hard to miss a Slutty Vegan when you’re driving past one.  No, we’re not talking about a person… We’re talking... more

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different... more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two... more

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural... more

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders... more

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would... more

Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs... more

Before Jim VandeHei co-founded the media company Politico, the only thing he’d managed was the night shift at Little Caesar’s pizza... more

Commercial air travel has been stuck below the sound barrier for about 20 years, since the Concorde’s last flight in... more

With a passion for design and a skill for sewing, Mike Pfotenhauer grew a bespoke backpack business into one of... more

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and... more

Wherever Bill Simmons is, he’s obsessed with helping his team win. During 14 tumultuous years as a creative force at... more

Biobot Analytics founders Mariana Matus and Newsha Ghaeli first met in a poop lab. Yep, you read that correctly... Their company... more

Working as a manager for nine years at JCPenney, Tom Campion learned a critical lesson about how to succeed in... more

Chef Sean Sherman is on a mission to revitalize and reimagine Native American cuisine.  Growing up on a reservation in South... more

When steaks don’t sell you shift to sticks; that’s how Chomps was born. After several failed ventures—one of which left... more

Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi... more

Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a... more

When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to... more