The Humane Marketing Show. A podcast for a generation of marketers who care.

Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas. We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully shares his PLATON framework, inspired by Plato and infused with philosophical principles, guiding us through the pillars of legality, accountability, transparency, objectivity, and neutrality. Together, we envision the future of AI and work, inspiring us as Humane Marketers to embrace technology with empathy and mindfulness, shaping a future where humanity thrives alongside innovation. What we addressed in this conversation: How Naully got interested and started with AI The ethical and legal considerations of AI How AI enables us to work smarter not harder Naully's PLATON framework, based on Plato and philosophical considerations (principles, legality, accountability, transparency, objectivity and neutrality, because in French Plato has an N at the end) How Naully sees the future of AI and work and much more... --- Ep 187 whole episode Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Santacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability. What works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website. Humane dot marketing. Hello, friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of partnership, I'd say. We're partnering with AI. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing mandala. And if you're new here and this is your first time listening, well, A big warm welcome. You probably don't know what I'm talking about, these seven [00:03:00] P's in the mandala. Well, you can download your one page marketing plan with the Humane Marketing version of the seven P's in the shape of a mandala at humane. marketing forward slash one page. Humane. marketing forward slash one page. That's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business. For this conversation about partnering with AI in a humane way, I brought in my colleague, Noli Nicola. Noli is renowned Digital transformation consultant with over 16 years of experience in I. T. engineering and 12 years in marketing specializing in emerging technologies like web three, the metaverse and A. I. Noli provides pragmatic advice to business leaders. Particularly in [00:04:00] SMEs, navigating the complexities of the digital age. His stoic philosophy combined with a profound understanding of the digital landscape makes him an invaluable guide for companies seeking strategic opportunities in technology. So what we addressed in this conversation with Noli is how he got started and Interested in AI, the ethical and legal considerations of working with AI, especially as a humane marketer, how AI enables us to work smarter and not harder, Noli's framework based on Plato and philosophical considerations. Principles, legality, accountability, transparency, objectivity, and neutrality. Because in French, Plato is Platon and has an N at the end. [00:05:00] So that's where the neutrality comes from. And then also how Nolly sees the future of AI and work and so much more. So I'd say without further ado, let's get into it. Hi Noli, how are you? Como ti va? Naully: I'm fine, and you? Sarah: Yes, I'm great, thank you. You're in the middle of a move, so very stressful. We can't really use AI to help us move yet, or can we? Naully: Yes, I also I hope I use AI maybe for to do the planning for my moving, so it was quite useful. Sarah: Oh, wow. You'll have to tell us more about that. But yeah, I'm glad to have this conversation in between trips and moving boxes and things like that. Because yeah, we're, we're super excited to have you come and teach an in depth workshop on May 1st. [00:06:00] And, and this is just kind of like a teaser and I'll ask you some questions that we then also have more time to go in to on, on May 1st. And so. If you're listening to this and feel like, Oh, I want more of this content. And please join us on May 1st that it's a 90 minute workshop, humane. marketing forward slash workshop, but let's dive into it. And I'll, I'll just kind of start with how did you get into AYA, AI NALI and, and, and like, what does it represent for you in this day and age? Naully: How I discovered AI, I would say it's a normal step in my long career because I've been working for almost I would say 19 years into the IT universe. So, and also since my childhood, I was very curious, I like to dismount my own [00:07:00] PC and remote the remote again the PC. And it's also. On my personal view, I was there during the, the passage between the old internet, which was the I would say the effects of Minitel for some, and let's say the first browsing on internet. So it was like into the nineties, I think, around, around this era. And Then I work in IT for almost 20 years and I saw the progress. Also, I saw the constraint also of let's say the digital world. And I discovered AI when I was, reading a book, I would say it was not only, I would say sci fi books, but also I would say it was, I came across a book, so I don't remember the name and I was sure that in the next step of our digital world will be the AI. And And I was able also to sense [00:08:00] the switch between the, let's say, all the world. And I'm not that old, but the way that we interact with the computer and the new way that we are in this AI universe now. Sarah: Do you feel like we're completely there in the AI universe or we're still like at the very beginning of it? I Naully: think we are in the beginning because most of them. Approach that we have is only true chat, GPT and code and song, but I think it's only the tip of the iceberg because maybe your audience don't really make sense, but we're already using AI in every day. So, for example, for in Spotify, for example, it's an algorithm, it's not AI per se, but we are using the data, right? Yeah. Like when you're browsing on Netflix or something. It's a kind of [00:09:00] AI, which is gripping you the best show after you finish one. I'll tell you how you finish this show, there's also this one in which you might be interested. So, Sarah: yeah, so it's, it's kind of this blurry line between algorithms that are kind of gearing us towards where they want to go. And then also. Yeah, AI for like what you said, planning things like a move and, and probably if you can plan a move with AI, you can also plan a vacation with AI. Like you can do so many things and, and we'll get into some more of that. But I think when I brought up the topic of AI and. You know, Chachi PT is kind of the most note one right now. In the humane marketing circle, our community, there's a lot of I wouldn't, maybe a day, a day wouldn't say it's fear, but I think it's fear or [00:10:00] hesitation. And then there's also all these ethical considerations, which. Obviously are very important for someone who's doing humane business and humane marketing. So, yeah, what are some ethical considerations we should keep in mind when, when we're going down this road of using AI in our business? Naully: I would say if we talk in terms of fear, I can say we have the same when I would say the first software network appears. So because some people are afraid to me on Facebook, never, never, never, never. Some people switch to to Facebook anyways, but I think the thing different with AI is the fact that they can aggregate a lot of data, which are mostly it's a personal data. And also the carry things is they can be more [00:11:00] personalized that before, because I would say before we look up information into Google, but now we c

Welcome to another episode of the Humane Marketing podcast. In this episode, we delve into the realm of humane video with Lou Bortone, exploring how video content can be a powerful tool for authentic connection and trust-building in today's business world.  Join us as we uncover the core principles of creating videos that resonate on a deeply human level, discover the importance of authenticity in fostering a loyal audience, explore cutting-edge AI tools for video creation, and gain valuable insights into future trends and actionable tips tailored specifically for solopreneurs.  Get ready to be inspired and equipped to use video as a means to stand out authentically and thrive in your business endeavors. In this conversation with Lou, we addressed the following talking points: How Lou got started with video and has seen it evolve into a tool for humane and authentic connection The core principles of creating video content that resonates on a human level How authenticity builds trust and a loyal audience Tools for video creation, including AI Future trends and actionable tips for solopreneurs and much more... --- Transcript 186 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years. business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, Have a look at my offers and workshops on my website at humane. marketing. Hello friends, welcome back to another episode at the Humane Marketing Podcast. Today's conversation fits under the P of promotion of the Humane Marketing Mandala. And I'm talking to a long time online friend, Lou Bortone. If you're a regular here, you already know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane Marketing version [00:03:00] of the seven P's of marketing at humane. marketing. com. One page, the number one and the word page. And also just a reminder for my non native English speakers, humane is with an E at the end. So it's not human, it's humane. So humane with an E dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different P's for your business. All right, let me tell you a little bit about Lou and from his bio, you will kind of immediately kind of grasp his sense of humor. If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lu is known as the Video Godfather and is conciliare to some of the brightest names in digital marketing. [00:04:00] He's a video marketing expert, an author, speaker, and host of the Godfather podcast. Prior to becoming a video printer, Lu spent more than 20 years in the television business before being run out of. Hollywood. Lou is also a father to twins, a rescuer of pugs, and an expert at Italian curses. I'll always remember meeting Lou in real life back in, I think it was 2017, when he picked me up in a Red Beetle or something. Like that at this tiny train station in Camucho Cortona and, and that's in Tuscany and then drove us up the hill. And I could tell he had no experience with stick driving to our retreat house for the week. And these in person meetings are really just so special in this online world, aren't they? So that's why I went back to Lou for this episode [00:05:00] around video. So in this conversation with Lou, we addressed the following talking points, how Lou got started with video and has seen it evolve into a tool for humane and authentic connection, the core principles of creating video content that resonates on a human level, how authenticity builds trust. And a loyal audience, tools for video creation, including AI tools, future trends and actionable tips for solopreneurs to get started or to get better with video and so much more. So let's dive into this conversation with Lou Bortone. Hey Lou, so glad to see you again and get a chance to talk shop with you about video. And of course, in the off recording, we talked about Sicily because we have a common love for everything Italy, right? Lou Bortone: Exactly. Yeah. And you're one of the [00:06:00] online folks that I've actually met in real life. So that's right. Sarah: Yeah. Which is always, you know, it's such an exception. And so it's yeah. Something special. I, I was part of your, what do you call it? Mastermind Lou Bortone: or Tuscany and yeah, and we had the few years of the little interruption of the pandemic and all that, but hopefully that's all behind us. Yeah. Sarah: Yeah. That was amazing. Loved it. Cool. So I have you today to talk about video and we were just, Discussing, well, maybe we're going to call it video like we're human or YouTube, like we're human or something like that. And then you share it that you just kind of focus a lot on the trust and authenticity. And so we'll definitely get into that. So really looking forward to it. Why don't you start by sharing how you got. Into video how you you know, you're calling yourself the godfather of video, tell Lou Bortone: us Yeah. [00:07:00] The long and circuitous route too. And you know, it's funny 'cause I think people call me that because they know of my love of Italy and Sicily and the Godfather, but all really, because I've been doing it for a really long time. So I was in the television business for many years in Los Angeles and I think it was probably around. 2000 on 1998 that I really got online and started to do things online. And when our twins were born, we decided, well, let's leave, you know, Hollywood and La La Land and go some, go back to family and in Boston. And that's kind of when I started doing the online video stuff which was fun because the way I discovered YouTube is that I was helping some people. Do a sketch comedy show for like a local cable access. And we started to put the videos on YouTube and really get a lot of attention there. We realized, Oh, this, you know, we were kind of onto something. So I was on from a very early, you know, back in 2005 when YouTube started and I've been doing online video ever since. And I love it because [00:08:00] I'm an introvert and I don't have to be in person necessarily with people. And even though I don't love being on camera for me, it's a lot easier than in person networking. And I just love the fact that we can do this and sort of have our own TV station, our own podcast. I mean, 10, 20 years ago, this would have been impossible. So Sarah: yeah, that's how I got here. That's insane. It's like mind blowing that, you know, 2005, that it really seems like ages and ages, but that's Lou Bortone: when it came out. So I guess that's what, 18 years. Oh my gosh. I feel so old. Sarah: It really is a long time ago and of course, you know, it went through phases of ups and downs and, and it seems like right now it really is kind of like coming back and, and I want to know from you, why do you think that it has this comeback now? What, Lou Bortone: what, what? It's interesting. And it's the same with, you know, remember podcasting sort of cooled off [00:09:00] for a while and now it's harder than ever. I think part of it is that You know, when, when I was growing up, when we were growing up, you know, there were just a few TV stations and a few options. And now with YouTube and podcasts and streaming, you know, we've got access to, to the, to basically a worldwide audience every time we turn on our computer or our PC. Put our phone on. So I think that's part of it. It's just the accessibility and also the fact that folks who maybe are a little younger than us grew up with. They never didn't. You know, they always had Internet. They always had you do. They always had streaming and all this kind of stuff. So for them. A screen is a screen is a screen, they don't care if it's TV,

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the name but not to the ideas behind it. Rest assuered that under the new brand, the conversations will still have the same value and the same values behind them.  I'm super proud of tha conversations that have been taking place for the past 98 episodes and I hope that they have touched you and changed the way you do business and market yourself.  I'm very excited for what's coming and I hope you are coming along for the ride with me! [Tweet ""I'm really excited to see what the next chapter looks like. The new brand is even better, bigger, more me, more inclusive." - Sarah Santacroce #marketing #rebranding"] On this episode, you'll learn about why I'm saying good to the Gentle Business Revolution as well as... Celebrate the 99 episodes Tell you the story behind the name change, And give you an idea of what you can expect going forward. and more...   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses. With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction. Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30’s - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success. On this episode, you'll learn about sales calls that convert for introverts as well as... What is a Sales Call for you? 4 things that helped her increase the number of Yesses What to do if the client is not a good fit What if they say "I need to think about it" and more... Emma Louise's Resources Emma Louise's Website Emma Louise's Podcast: The Ambitious Introvert Emma's FREE "49 'Introvert Friendly' Marketing Tips ebook" Connect with Emma Louise on: Facebook Instagram LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

It's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We've talked about today's conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy! On this episode, you'll learn about why customer-centric marketing is overrated as well as... The customer journey Rumbling with yourself first as entrepreneurs An example of a client-service provider win-win situation and more... How to stand out through exceptional client service article Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

My guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through her journey. Heather Thorkelson is a Canadian business coach and consultant living in rural Sweden. She has been living internationally for almost three decades and working as a coach for incurable entrepreneurs since 2010. She also owns a boutique polar travel agency - Twin Tracks Expeditions - as well as co-owns an arctic ship management company. Her first book, "No Plan B: A Handbook for Incurable Entrepreneurs and other Rebellious Souls" was published in October 2020 and is quickly becoming a go-to resource for business owners who can never go back to the 9-5. On this episode, you'll learn about why failure is essential for growth as well as... Heather's own relationship to failure How to deal with the negative voice in your head Heather's take on 'getting outside the comfort zone to succeed' Heather's ethical approach to marketing and much more... Heather's Resources Heather's Website Heather's Podcast Read the First Chapter of Heather's Book for Free Follow Heather On: Facebook Twitter LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

My guest today, Paul Harvey, built his business around five questions. Originally living and working in London, Paul has a background and over 30 years of experience working in product development and marketing. From an early interest in performance where he completed professional acting and singing courses, he progressed into public speaking and has since trained in Coaching, Public Speaking and Professional Leadership. Since his move to the North of Scotland in 2004, he built a career as a Business Advisor and Coach. His current focus is on his Life Passion and Business Podcast, created to support inspiration and passion for life and business. He also runs Virtual Events and creates Resources to enhance life experiences and develop the human spirit. Our conversation really revolves around these 5 deep questions that he came up with and asks every guest on his podcast. - What are you passionate about? - What does success mean to you? - What is your contribution to the world? - What is the one question you wish people would ask you? - What is the meaning of life to you? On this episode, you'll learn about the 5 questions to ask if you want to know who you are as well as... What success means to you vs. what success means to society Finding joy in everyday life The power of knowing yourself better What resistance teaches us about life and much more... Paul's Resources Life Passion and Business Website Paul's Podcast The Five Questions Follow Paul On: Facebook Twitter Instagram LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

In today’s episode we have the pleasure to talk to George Kao, a seasoned entrepreneur and advocate of authentic business growth. George unveils his 111 Formula, a holistic approach designed to cultivate authenticity in entrepreneurship. We explore why George views business as a practice akin to athletics, emphasizing discipline and continual growth. Discover what truly constitutes an authentic business and gain invaluable insights into effective market research. George shares his philosophy on "gentle launches" and explores the intersection of AI with authentic business practices. Tune in for an inspiring conversation that empowers entrepreneurs to navigate their business journey authentically and ethically. In this real conversation, we talked about: Why business is a practice - and why George refers to entrepreneurs as athletes What an authentic business really is How to do market research and why George’s approach to launches (he calls them gentle launches) George’s shared fascination with AI and how he thinks it fits into an authentic business Our Collab Workshop on April 2nd (go to humane.marketing/workshop to sign up) and much more... --- full Ep 185 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people. Quietly rebellious entrepreneurs who discuss with transparency, what works and what doesn't work in business. [00:01:00] Then we'd love to welcome you in our humane marketing circle. If you're picturing your typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and build trust. Vulnerability, what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane Marketing slash circle, and if you prefer one-on-one, support from me. My Humane business Coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. I'd love to share my brain and my. Heart with you together with my almost 15 years business experience and help you grow a [00:02:00] sustainable business that is joyful and sustainable. If you love this podcast, wait until I show you my mama bear qualities as my one-on-one client. You can find out more at Humane Marketing slash. And finally, if you are a marketing impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Hello friends. Welcome back to another episode. Today's conversation fits under the P of promotion, and I'm speaking to George Kao about how to grow an authentic business. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if this is your first time here, you probably don't know what I'm talking [00:03:00] about, but you can download your one page plan with the Humane Marketing version of the seven P's of marketing at humane. George: marketing Sarah: forward slash one page, the number one and the word marketing. page and this comes with seven email prompts to really help you reflect on these for your business. You know, authentic business and George Cow is a business mentor who infuses his teaching with a unique spiritual perspective since 2009, he has been helping people. Thousands of coaches, consultants, healers, and course creators on their path to creating sustainable and joyful businesses. George has published five books spanning the topics of authentic business, content marketing, joyful productivity, George: and spiritual growth. In this Sarah: real world. Conversation, real and authentic George: conversation may speak about Sarah: why business is a practice and why George refers to entrepreneurs as athletes, [00:04:00] what an authentic business really is, how to do market research, and why George's approach to launches. He calls them gentle launches. It also feels like a struggle. George, it's shared fascination with AI and how he thinks it fits into an authentic business. George: When do I Sarah: my thoughts George: as well on that topic. Authentic business Sarah: tries to, I guess, solve both of those issues by, by bringing, I'm just going to say it like personal George: development or spiritual growth into all the actions we take in our Sarah: business. So for example George: in the beginning, you know, when we're struggling to get clients and clarify our message and all that stuff that process itself doesn't have to. It doesn't have to feel like, Oh, I'm postponing the fulfillment of my life and my, my purpose, but like the actual work of [00:05:00] clarifying and putting systems together can be done from a deeper purpose of service. Service to our higher self, actually, and then, of course, service to humanity or the people that we most have compassion for and want to want to support and uplift through the products and services of our business. So, it's like, it's like. No matter what stage we're at, whether we're, we're, we're like the, the, the struggling beginner all of that can be actions taken in, you know, like I said, in, in service or in, in, in in alignment with our deeper, more, Purpose of life so that it's not like, I mean, I use this, but then, you know, sort of mundane example of if you're doing bookkeeping and you're not a bookkeeper, let's say you're not, it's not something that you'd naturally love to do. You can be like, ah, let me just get this out of the way. And, oh my God, so it's such a, such a, so tedious to have to like, look at these numbers or whatever, [00:06:00] or you can take a moment and say, this is my life also like, like, this is not. Yeah. Do this so that I can have, I can live life. No, no. This very moment is life. And therefore, how shall I live? It's like, Oh, okay. Bookkeeping. How can I come to it with a perspective of curiosity about the numbers and what the numbers suggest to the greater narrative of what my business developing into, how can I bring focus? You know, can, how can I practice focus in this moment? How can I practice gratitude that I can even Even have a business or even, like, think about this, you know, or even work on numbers. You know, some people can't even don't even have a computer, right? Like, like, how can I have the gratitude? And what does this moment mean for my personal development? Like, right now, like, and we don't have to spend an hour journaling before we do it. I mean, literally, most of us, even if we took. Two minutes [00:07:00] to just pause and say, what is the meaning of this moment? And the, the potential deeper potential at this moment, it changes. And it's like, what if our entire day could be like this? And that to me is really the core spirit of authentic business is at the beginner. For the beginners like that, and then later on you know, businesses like yours and mine, where things are humming along, it's like, rather than just go, I'm making money now and whatever, but it's like, how can I yet again bring my money. Courage to be, to be vulnerably exploring what my, my true purpose is in my business and, and pivot when I need to, but it's all like, I think of it as marketing, the act of marketing is a business finding is calling, you know, it's a business exploring with the market and with ourselves, what the calling of the businesses. And at the same time, the actions of a [00:08:00] business is also a stage. Okay. For our continued personal evolution. And then, so it's like, no matter what stage of the business, the authentic part of it is how much soul is being placed into this moment. And if there is, if there's soul in this moment, then I say, Hey, that's off, that's an authentic business. So Sarah: that's yeah, you and I need to have a conversation about my third book. I'm working on business. Like we're human because what you just is, yeah, it's very much aligned with I, I feel like you've talked a lot about spaciousness as well, right. And just, Yeah, just being a human as well as having a business and, and oftentimes we feel like as entrepreneurs, we, yeah, we need to struggle so much. And that means filling our calendars to the brim because we're just [00:09:00] not doing enough. But what you're saying is the opposite is just like, well, the business, and I think in your YouTube video, you share that the business is a practice and authentic business is a practice. And so it becomes. Part of your life, like it fits into your life. Yeah. And it's not like we need to fit our lives kind of around our business. The, you know, few minutes that are left each day. So it's the, it's the other way around. I like that. Yeah. Yeah. Another thing that I think oftentimes, and I'm curious what you, if you have the same feeling, authentic kind of became this buzzword a little bit. Yes. And it became this thing that we. Again, need to use our left brain in order to do authentic, like, you know, do authentic marketing. Well, here's the seven steps

In today's episode, we delve into "Pivoting for Good". We discuss the impact of purpose-driven pivots, explore non-traditional success metrics, and offer practical steps for entrepreneurs considering meaningful changes. This conversation aims to inspire and guide solopreneurs towards more humane, ethical, and sustainable business practices. Join us as we uncover how pivoting can be a powerful force for good. In this conversation, we talked about: Her recent Pivoting Summit and what inspired her to share these experiences from pivoters ‘Pivoting for Good’, a significant conversation among pivoters The trend to wanting to measure success using non-traditional metrics that go beyond mere financial gains Practical steps for entrepreneurs who are considering a pivot and much more... --- Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Caroline intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of pivoting. It's not an official P of the seven Ps of humane marketing. But that's the topic today. And I guess Pivoting is kind of a combination of all the seven P's of Humane Marketing. As always, if you're a regular here, you already know the seven P's of Humane Marketing. But if you're new, this is your first time [00:03:00] here, a big warm welcome. You can download your one page marketing plan with the seven piece of humane marketing at humane dot marketing forward slash one page. That's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not. Prescriptive, but it's reflective. So today I invited my colleague, Caroline Woods, to talk to us about pivots because she just recently hosted a summit slash event called the Pivot Narratives, where she featured many different pivotal stories from fellow entrepreneurs, including mine. So I thought I'd invite her for a conversation about pivoting for good. Caroline is an introvert who supports other introverts to redesign their businesses so that their business allows them to thrive, [00:04:00] rather than just survive. Ditching the idea that they have to pretend to be an extrovert to get ahead. Caroline is a corporate escapee, having spent 20 years working as a chartered accountant, working for large businesses and not for profits. She has wound her way around the world, working in Australia, her home country, the UK, Namibia, and Laos. In today's episode and conversation, we talked about her recent Pivoting Summit and what inspired her to share these experiences from Pivoters. The concept of pivoting for good, a significant conversation among the pivoters that participated the trend to wanting to measure success using non traditional metrics that go beyond mere financial gains, practical steps for entrepreneurs who are considering a pivot. And much more before we dive in, allow me one last plug for the Marketing Like We're [00:05:00] Human program that starts on March 14th and is actually a great fit for pivoters. Okay, I realized I said one last time already on the last episode. So sorry about the super last plug. So Marketing Like We're Human, aka The Client Resonator is my flagship program that I've been running since 2019. If you've been listening to this podcast for a while, you already know the seven P's of humane marketing, and that's exactly what we're working through in the program. So, passion, personal power, people, product, pricing, promotion and partnership. That's the framework that we follow. And besides in depth videos and workbooks, we also have a weekly call to deepen the content of these topics. Even though I say it's about the Marketing Foundation, I often have participants who are in Not new to business. So they are ready for a pivot. They might have been in business [00:06:00] already for a while and just kind of going through the motions or not feeling happy with their business anymore or just realizing it's not what they're meant to do. It's not their calling. And so oftentimes I have participants like that in the group. That want to create their life's work and from the ground up, do it right this time so that when they do go out and market, it comes from within. So that's what we do in the program. We go deep and we create the foundation once and for all so that you can find out which marketing activities will flow for you. It's part self development, part very pragmatic business best practices. It's part lift. Part right brain, part mind and heart. And if you go to humane. marketing forward slash program, there's a great number of testimonials and even whole case studies with videos from past participants. So go [00:07:00] and check out the details at humane. marketing forward slash program. And yes, we are starting on March 14th. 2024, so quickly get in touch with me so we can book a chat. You can either book a call directly on the program page or connect with me via LinkedIn or send me an email at sarah at humane dot marketing. I can't wait to hear from you. All right, let's dive into the conversation with Caroline about pivoting for good. video1858641342: Hi, Caroline. So good to see you again. We haven't seen each other for a long time, so it's good to hang out on Zoom and obviously then put it on the podcast and on YouTube. But for us, it's just the two of us, right? Which is fun. Good to have you. I'm happy to have a conversation with you again. Yeah, exactly. Wonderful. And it's always fun to see when talking to people on the other side, right? You're [00:08:00] in a t shirt and I'm in like my poncho. It's quite warm here tonight. Yeah. Good tell. Wonderful. So we, we decided to talk about pivoting for good because you just hosted a summit around pivoting where you were so kind to invite me and share my story of the pivot to humane marketing away from my LinkedIn consulting business and then to gentle marketing and then to humane marketing. And so as I was kind of reading through the other stories of Pivoters I was thinking, Hey, that actually makes a really good subject for a conversation on the podcast. And, you know, you make the perfect guest for it. So you are we go way back. Yeah, we go way back. We have had prior exchanges. Mainly related to being introverts and, and being [00:09:00] in business and, and marketing and all of that. So it's good to catch up with you. So let's go to that summit and maybe kind of lens of pivoting for good. What stands out to you now that the summit is over, do you feel like there was a bit of a theme related to. Pivoting for good and maybe I can define to listeners. What I mean by that. Yeah, it's kind of like coming from the traditional business model of like, just making money, paying the bills individualistic to a more. Out there a model, meaning like, it's not just me for my business, but I'm actually wanting to contribute to change. So that's what I think for this podcast we define as pivoting for good. So, did you notice kind of a theme in your summit from people's stories? It was definitely, I [00:10:00] think, a theme of pivoting for good. And there's some people like yourself who haven't really defined how they're going to, how they want to make the world a better place. You know, that sort of idea of improving things for the communities they're in. So I think there are a couple of people like that, like Louise, who's from Leap32 Marketing, very much wants to work with companies who have a purpose led. I think she's probably one of the most obvious ones. I think the other thing that really stood out for me is people pivoting, pivoting to pivot businesses that really reflected their values and so trying to show that thei

In today’s episode, we’re diving into the world of pitching, but not as you know it. Forget the dread and discomfort often associated with pitching; with our guest, Rachel Allen, we’re exploring how to turn it into a process of genuine connection and growth. You’ll discover why pitching feels challenging, how to embrace it authentically, and strategies tailored for introverted solopreneurs. We’re also covering practical tips on tracking your pitching efforts in a simple, effective way. If you’ve ever wondered how to pitch in a way that feels true to you and builds lasting relationships, this is the conversation for you. Join us as we learn to navigate the balance between effective pitching and maintaining our authenticity, all while growing our businesses in a humane way. In this episode, Rachel shares: Why we hate pitching and how to change that How to pitch authentically That pitching is actually about creating relationships Pitching strategies for introverts How and what to track when pitching, the simple way and much more…   --   Ep 183 Sarah: [00:00:00] Hi, Rachel. Good to see you, and welcome to the humane marketing podcast. It's a delight to have you here. Rachel: Oh, thank you so much. I'm so happy to be here. I know we've wanted to talk about this for, what, over a year, I think. Um, so I'm excited that we're finally able to to make our schedules match. Sarah: Yeah. Yeah. Yeah. Exactly. We've talked about different versions of this. And so, uh, in the end, we Decided to, um, talk about pitching, which I think is so relevant. And and in in a way, I think maybe it's because I kept Seeing was it you or someone else? You know, all kinds of people always post about the pitches that they get on LinkedIn and and how wrong they are and and all of that. So I'm like, yeah. That's a that's a good topic because We wanted to talk about pitching, but not just about how it's bad, but how you can actually do it in a way that [00:01:00] feels Ethically good and humane. So I think the the title of the podcast, I called it Humane Pitching. Ching. So let's dive into that and and how that would look like. Because I do think it's a it's a relevant business It's, um, tactic to understand, uh, how to work it. And and and so you specialize in that because you're really good with words. And and so you I approached you to come on to the come come on to the podcast, but then also come to the community and and, uh, do a collab workshop on the topic of humane pitching. So so why don't we start with kind of your experience with Pitching, but also with receiving pitches and how that changed, maybe how you approach them and how you teach them. Rachel: Yeah. Oh, I love that. So my experience with pitching is actually a little bit of a sandwich. Um, I before I [00:02:00] did Uh, online marketing. I was a journalist. And so my initial experience with pitching was actually writing and receiving press releases And, um, understanding how to pitch articles in that kind of environment. I never really thought I would use that again until I started doing online marketing and started getting all of these really Bad pitches where I was it would be people who clearly had, you know, even gotten the basics wrong. Like, they'd misspelled my name, or, um, Um, you could tell that they just copy pasted the same thing to a thousand people. Or my favorites would be the ones who, um, they would try to sell me something like drop shipping. And I'm like, I'm a marketer. What am I gonna drop ship? Like, I don't have merchandise. That's nice. So I would see these and be like, That's dumb. I should do something about it. And then, uh, last year, I finally was like, okay. It's time. Because I kept I saw this big wave of ones coming up again because of our the shifts that we're having in our, uh, demographic online. And so I was like, okay. I'm [00:03:00] gonna just Fix this once and for all and teach a podcast teach a teach a workshop called pitching for people who hate pitching. And, um, in preparation for that, I worked out a methodology for myself where I pitch 10 ish or so podcasts a week. It takes me about 30 minutes a day, the if that much. And most of all, it's just it feels like human to human conversations. Nobody walks out of this interaction feeling bad, Which was my priority for creating it. Sarah: Yeah. That's great. And I think pitching for podcasts is a great example. Right? That's As a podcast host, I probably receive sometimes, like, once 1 per day and and other, You know, other weeks is, like, at 2 per week. And and there's the occasional 1, like, once in a blue moon that I'm like, okay. Yeah. This feels authentic. But most of them, um, just yeah. Not even not even replying anymore, I have to [00:04:00] admit. I'm like, I just don't have the energy to reply or or teach them something. Um, actually, it's funny because I'm I'm gonna grab my phone. Just before We got on the on the call. I received 1. And that's kind of the new the new way, I think, of doing it, Uh, where they pretend that they're, like, your biggest fan, and they'll pick 1 episode that they really loved apparently, and they're They shared it with their team. So he's like, yeah. We shared it with it with my team. And then it's like, I'm wondering if you'd be open to, uh, being introduced to someone in I know in the SaaS space. I'm like, SaaS space. Like, I I okay. I have nothing against technology and, you know, All that, but had it has nothing to do with the other episodes that I'm I'm usually posting. So, clearly, that kind of, like, warming up, Bo, I know you so well. I'm your biggest fan. It just feels so fake. Right? And and [00:05:00] I have to admit that, like, for a mini Split of a second, I'm like, oh, that's nice because your ego goes it's like, oh, yeah. That that feels good. But then you're like, Wait a minute. No. This is not real. Right? And and so there it feels like there's these waves of Kind of pitching advice that goes out. Uh, I don't know who teaches them anymore. Like, it used to be the Neil Patel's, and Hopefully, they have evolved a little bit. So now it's other people who are teaching these strategies where it's just kinda like you can tell, oh, This is you know, this person has attended this program, and then it's all Mhmm. Feels the same. So I'm really curious what You are teaching how that is different, and you kind of hinted at is the relationship building. So tell us a little bit more about that. Yeah. Well, Rachel: like you said, the the main core focus when I teach this workshop, I tell people, here here's the way you [00:06:00] make this work for you. Your metric of success is not how many yeses you get. It's how many questions you ask. And so we immediately take the, like, the need for the other person to do something off the table. The And this is only on you. Are you going to get more guesses the more you do this? Of course, you will. But I like doing I like teaching it this way because it takes the pressure off of Every ask should have to be, like, so perfect because it has to be a yes. And it also takes the pressure off the other person because whatever they do, you've already won. You filled out another line on your spreadsheet. You've done a good job. So it makes it just psychologically easier on everybody involved. And then the way that we actually do this outreach Is we, um, reach out to people that are screened. So I teach you how to prescreen for people that are actually a good fit. I have an absolute no for this, like, Carpet bombing approach where you're just like, let me invite all my Facebook friends. You know? That's terrible. Nobody likes that. Right. And, uh, we have a structure Where we actually, um, we have the same pitching [00:07:00] templates that you sort of start from every time. So you don't have to, like, go through the blank page every single time. But you tweak it specifically for every single person that you reach out to. And, um, it includes, you know, like you said, some personal not like Creepy personal information, but it shows that you've actually, like, looked at their stuff. And, um, it puts the focus on what you can bring to them. So it's not reaching out to somebody and saying, hey. Give me something. It's saying, hey. I have something to offer. Do you think that might be a fit for us? Let's talk about that. Sarah: Mhmm. Yeah. Yeah. I love that. Um, like, in in the marketing, like, we're human program, 1 1 of the bonuses is a podcast, Uh, 1 sheeter as a bonus. So so, um, I feel like when you come Paired. So the people who come to me with a pitch where I feel like, oh, they've they've actually listened to the or 1 specific episode. And then they propose something that is related [00:08:00] to that episode, and they give me bullet points Of what they could be speaking about, that to me is an easy yes. You know? Obviously, yes. I'm gonna go look at their website and see if it's a good fit, But it makes it easy for me as the host to Mhmm. To say yes to it rather than, like, this guy, would you be open to Like, no. Like, that is too much work for me to then figure out, well, who's he gonna suggest? Uh, all this research that I have to do, I'm like, no. Thank you. So, um, what what you're saying basically is, yes, come prepared. And so, obviously, if you have a 1 1, um, 1 sheeter for for for you as the as the guest or or I think even better, and and that's really what stands out, is is the Bullet points. Like, here's what I could be talking about. Right? That makes it really easy. So in terms of podcasting, That makes a lot of [00:09:00] sense because you you actually do come and offer something. Right? You offer your expertise to be a guest on the podcast. Let's talk about pitching in other, um, topics. Like, if I'm gonna come and pitch myself as as a provider of my services. How would you do it there? It becomes a bit more tricky. Right? Rachel: Yeah. So it's you can use the same structure. It's just a little b

In today's episode I’m welcoming Melissa Davis to talk about how to get clarity and direction in our business by knowing our values. We delve into the crucial process of translating our values into tangible actions and enabling us to authentically 'walk our talk.' Join us as we explore how this deep reflection on our values not only aligns with our purpose but serves as a guiding force toward genuine business clarity. This episode is a compass for solopreneurs navigating the path of purpose-driven business in the evolving landscape of conscious entrepreneurship. In our conversation, Melissa and I addressed the following topics: How Melissa’s own journey was shaped by her values and how they now influence her work with Humanity Inc. How we can translate our values into actions and ‘walk our talk' How this deep reflection on our values really leads to business clarity and much more...   Ep 182 Sarah: [00:00:00] Hello, humane marketers. Welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers, because it's humane, ethical, and non pushy. I'm Sarah Zannakroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle and renegade author of Marketing Like We're Human and Selling Like We're Human. If after listening to the show for a while, you're Ready to move on to the next level and start implementing and would welcome a community of like minded quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like Like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane dot marketing forward slash circle. And if you prefer 1 on 1 support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, General business building or help with your big idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, Wait until I show you my mama bear qualities as my 1 on 1 client. You can find out more at humane dot marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, Have a look at my offers and workshops on my website at humane dot marketing. Hello, friends, and welcome back to another episode. Today's conversation fits under the p of Personal power. If you're a regular here, you know that I'm organizing the conversations around the 7 p's of the humane marketing mandala. And if you're new here, this is your first time, a very big warm welcome. But you may not know what I'm talking about, You can go to download your 1 page marketing plan with the humane marketing version of the 7 [00:03:00] Ps of marketing at humane dot marketing forward slash guanpage, the number 1 in the word page. And this comes with 7 email prompts to really help you reflect on these different piece for your business. So today, I'm talking to Melissa Davis about the importance of your values. And if you're familiar with my work, you know how much I care about values as well. I wrote about them in the Marketing Like Human book and they are also part of the Marketing Like We're Human program. And it's really by talking with Melissa that I realized How knowing your values really gives you clarity and direction in your business. I always knew they were important and At the Marketing Like We're Human program is this foundational marketing program, but when she mentioned clarity and direction, I'm like, yeah, I'm totally with you. Before I tell you a little bit more about [00:04:00] Melissa, allow me to share a little bit more about The marketing like we're human, AKA the client resonator, my flagship program that I've been running since 2009 19 pre COVID, imagine that. And, uh, it starts again with a live cohort on March fourteenth. So today I was just talking to a potential participant and described the program to him as a program for deep thinkers. I think you heard me say that before on this podcast. I really feel Like a deep thinker myself, and I feel like that's who I do my best work with. And so, yeah, it's a program for deep thinkers who want to create their marketing foundation once and for all. So starting from within, from their why, and aligned with whom they are and aligned with their values. So if you've been listening to this podcast for a while, you [00:05:00] are already familiar with the 7 p's of humane marketing. So passion, Personal power, people, product, pricing, promotion, and partnership. And that's exactly the framework that the program follows. And besides in-depth videos and workbooks, we also have a weekly call to deepen the content of these topics. Even though I say it's about the marketing foundation, I often have participants who are not really new to business. So, Yes. It's foundational. But oftentimes, in business, we come to the foundation maybe 2 years in, maybe 5 years in, or even 10 years in. And that's because first, we are just wanting to Do the marketing stuff, you know, the the the the how. We are interested in the how. And so a lot of times people come to me after being 2 years, [00:06:00] 5 years, or 10 years, and often that's kind of when they're pivoting In their business and they've been through the motions. They've done what people told them to do in their marketing and just realized, A, it's not working. Or b, it may have been working, but it brought them the wrong clients or it's just not aligned with Them or their bigger why. So, yeah, that that's probably a third, um, uh, participant is Is the 1 that is looking for this bigger why. That has been in business and of course, I'm talking a little bit about myself and that's why I created the program. Um, so, you know, I had a business, a LinkedIn consultancy business for 10 plus years, but I just Felt like there's more than that. There's more than just the business that pays the bills. And so that's really what this, uh, program also does. It Connects you with your why, it connects you with your [00:07:00] life's work, and, uh, creates this foundation that is aligned with who you are and allows you to bring more of you to your marketing. Yeah. So that's what we do. We we go deep and we create the Foundation once and for all so that you can find out which marketing activities will flow for you. It's part Self development, part very pragmatic business best practices, part left, part right brain, mind and heart. And if that's resonating with you, have a look at the program details and watch some of the case studies, uh, as well at, uh, humane dot marketing forward slash program. And then let's get on a call to answer your questions and find out if it's a good Fit for you and where you currently are in your business. Okay. Back to Melissa. So Melissa Davis is on a mission to make sure that every change [00:08:00] maker gets the clarity they need to reach their full potential and deliver their gifts to the world. Through her work with startups, entrepreneurs, and change makers, she's uncovered an Invaluable process for helping them get foundational clarity, love that, on their purpose and Packed so they can go out and into the world and start top taking action. So in our conversation, we addressed the following topics, how Melissa's own journey was shaped by her values and how they now influence her work with Humanity Inc. How we can translate our values into actions and actually walk our talk. So going beyond Just that poster in our office that has our values up there. Well, how do we actually bring them into our business, bring them into our marketing? And then also how this deep reflection on our values really leads to business clarity and, uh, of [00:09:00] course, so much more. So Without further ado and blah blah, let's, uh, dive right in. Hey, Melissa. So good to see you. Talk to you again. Really delighted to have you on the humane marketing podcast. Melissa: Oh, I'm really excited to be here. Um, I love your work, Sarah, and I have your book right here. I mean, um, rereading. Yeah. I I, um, I'm thrilled to To kind of sit down and, and, and really just dive into all of this because I think it's so important, um, To me as well. Um, and I just I really love I really love the work you're Sarah: doing. Thank you. And and maybe we can start by sharing how we Connected. I think that's always interesting for, uh, listeners to hear because, you know, there's this rare occasion where I do accept, Uh, a podcast pitch, but it's very rare. Most [00:10:00] often, it's, you know, conversations or, uh, Kind of like serendipity meetings like ours, uh, that then lead me to say, hey. I want you on my podcast. So why why don't you start by sharing that story? I'm trying to remember the story. Melissa: Did I reach I reached out Sarah: to you. Yeah. You reached out to me where, uh, we were connected on the collect, Uh, the, um Oh, yeah. Melissa: That's right. Changing work collective. Changing work Sarah: collective. Yeah. And

In today's episode I’m excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms. In this enlightening conversation, we explore how truly understanding yourself is key to standing out authentically in business. We discuss the profound impact of authenticity in resonating with your clients, and delve into how tools like the Fascinate assessment can illuminate your unique wiring. Join us for this insightful episode filled with practical tips for bringing your true self into your marketing and connecting deeply with those you serve. In this value-packed episode, Louise and I addressed: How Louise left her 20 year Corporate career and had to figure out how to market herself How taking the time to really figuring out who you are and how you’re wired is the key to stand out authentically (and it’s what we do so well in the MLWH program, which Louise participated in as well) How authenticity gives you deep inner peace and confidence to show up and stand out and resonate with your clients How Fascinate, an assessment created by Sally Hogshead truly helps you understand how the world sees you - and how you’re fascinating How to bring this knowledge into your marketing (bring more of you to your marketing, as I always say) and much more... [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business Then we'd love to welcome you in our humane marketing circle If you're picturing your [00:01:00] typical facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing circle And if you prefer one on one support from me, my Humane Business Coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 15 years. Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane. Hi there friends, thank you for being here. Today's conversation fits under the P of I'd say personal power and passion. So if you're a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is the first time you hear about this, you can download your one page marketing plan with the seven Ps of Humane Marketing at humane. marketing forward [00:03:00] slash one. Page. The number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business. So it's not a, a seven step list on how to do humane marketing, but it's a reflective so that you get to actually be in charge and be this responsible, uh, business owner and human being to, um, put the thoughts into that kind of. groundwork for humane marketing. All right. So today I sit down with Louise Taylor, a fellow marketer, HSP, and member of the humane marketing circle, and we're getting ready to co host another collab workshop, and this time the topic is standing out. Authentically. So Louise Taylor is a heart centered brand and marketing leader with 20 plus years of experience in corporate, [00:04:00] B2B, B2C financial services, and purpose driven businesses. Add to that a decade of expertise in creative services, including design and photography, as an entrepreneur and creative soul early in her career. A high sensory coach, fascinate. So, certified advisor, high sensitive person and mentor. She naturally focuses on creating sincere and meaningful connections with all she engages with. As the founder of Firefly Effect, she brings a discerning and analytical approach and leverages her breadth of experience to help purpose driven and mission led organizations achieve their business goals and create a positive impact on those they serve. So in this value packed episode with Louise, we addressed how she left her 20 year corporate career and had to figure out how to market herself, how taking the time during COVID to [00:05:00] really figuring out how Who she was and how she's wired and how that really is the key to stand out authentically. And it's what we do so well in the Marketing Like We're Human program, which Louise also participated in, in those COVID years. We also talked about how authenticity gives you deep inner peace and it gives you the confidence to show up. and stand out and resonate with your clients. We then talked about how fascinate, uh, which is this assessment created by Sally Hogshead, truly helps you understand how the world sees you and how you're fascinating. So it's one of these assessments dad, um, looks from the outside in where most of the other assessments, Myers Briggs, Enneagram, et cetera, uh, look from The inside out. So how you see the world, how to then bring this knowledge into your marketing, as I [00:06:00] say, always bring more of you to your marketing. Um, but we need to actually figure out what is more of me. And so that's what this assessment and, and the work with fascinate helps us understand, well, this is more of me. So now let me bring more of that into our marketing. Both Louise and I share our assessment results. And so that kind of gives you some information about how, uh, the world sees me and the world sees Louise and how we actually live that in our businesses and much, much more. So have a listen, and if you crave more and want to learn more about these seven fascinate languages and have heartfelt conversations in a safe haven, then join us on February 7th, uh, have a look at humane. marketing, uh, forward slash workshop. So let's dive in right now. Hi, Louise. [00:07:00] So good to hang out with you. Welcome to the Humane Marketing Podcast. Thank you. So great to be here. I'm so excited to be able to connect with you again. As always. It's always a great conversation. Yeah. And we, we did some prepping for this one because we're also collaborating on another collab workshop. And I'm really, really excited to have you on February 7th for the workshop that we do together around February 7th. You know, standing out authentically, but this is kind of like a teaser, uh, of this, uh, one on an hour and a half workshop. Um, but we're not just teasing. We're always giving great value as well. Right. For people who, who are, um, valued listeners, they, they know this about us and me. So I look forward to dig in. I was thinking maybe you can start with, um, you know, how you. Your story and how you moved [00:08:00] out of corporate, I was gonna say America, but corporate Canada. . How you moved corporate Canada, outta corporate Canada and then as, as a marketer, and then started your own business and, and then realized. Oh, okay. This is a different ball game. I have to now, you know, put myself out there and I have to sell myself and I still want to do it authentically. So, yeah, take us there. Tell us that story. How that evolved. Thank you. Yeah. So, you know, I spent. 20 years in corporate marketing and, you know, my last role as a, as a marketing leader, building marketing teams and functions and strategic, you know, making them a strategic function. And so it was very demanding. Um, I loved the work that I did. I loved, um, the learning that I got from all of those 20 years in, um, you know, developing myself as a marketer. And then in 2019, um, I [00:09:00] was, my, my role was eliminated and I was packaged and as part of a reorg, um, and then COVID hit and, you know, my initial thoughts were jump right back in and, you know, and, and get on that hamster wheel again. And when COVID hit, I had an opportunity to really sit back and kind of go, what do I really love? What would I love and instead of. Thinking that I need to do this. I mean, it was a single mom. I, you know, when my kids are older at the time, they're still, you know, what I call on my payroll because we're always supporting our kids. But, you know, I also had an opportunity at that time to stop and really reflect. And for me. Being authentic was something that I really struggled with. I'm an HSP, and in a fast moving corporate environment, there isn't always room, uh, for us. It's not always understood. Um, and so I, you know, I I tended to kind of push all of [00:10:00] that aside. Um, and

Welcome back to the Humane Marketing podcast with me, Sarah Santacroce, where we support a business approach that resonates with today's conscious clients through humane, ethical, and non-pushy practices. In this special solo episode, I thought I’d reintroduce myself and share a bit more about who I am. The whole human. So I share a little bit about my personal self but also talk about my work and specifically my different offerings, including my 1-on-1 Conscious Business Coaching, my programs and our Humane Marketing Circle community. I'll also offer a sneak peek into my upcoming third book around the topic of Being Human in Business. Let's embark on this journey together, creating a space where business thrives with heart and soul. Points I talk about: Who I am, personally and professionally The three main focuses in my life’s work (my 1-on-1 coaching, my programs and our community) The 3rd book about Business Like We’re Human The direction of this podcast this year And much more... Ep 180 transcript Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop. To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and Sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Welcome back, friends, and happy 2024, may it be filled with many small and many big significant moments, moments of laughter, inspiration, and lots of magical Little moments, today's conversation fits under the P of personal power of the seven P's of humane marketing. And if you're a regular here, well, thanks for being back in 2024. You [00:03:00] already know that I'm organizing the conversations here around the seven P's of the humane marketing mandala. And if this is your very first time here. Big warm welcome, then you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at humane. marketing forward slash one page. That's humane. Dot marketing forward slash the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business to create this marketing foundation that is ethical and aligned with your values. So, I thought I'd use this first episode of the year to do a solo episode and maybe a bit of a reminder about who I am and what I stand for. Some other podcasters have done that [00:04:00] and reminded me to do it. So since I usually have interviews, right yeah. Yeah, it's not my favorite thing to talk about myself, but here I am. I I'm looking forward to sharing a little bit about my work, a little bit about me as a person. And then also at the end about the next book that I'm currently working on or nudging myself to work on. I have to be honest. It's, it, the outline is more or less there, but I haven't started writing yet. So that's the plan for this episode. I'll also give you kind of a heads up of what's coming for the podcast. Some of you may already know me a little bit from reading my books, marketing like we're human or. Selling like we're human or maybe you're even a member of the Humane Marketing Circle community. And that's definitely the place where I. I just show up as my, you know, [00:05:00] true self, and you definitely then know quite a bit about me. If so, well, then you know that I'm a Swiss born, but global citizen mother of two young adult boys, I'm an empath, and I bring a unique blend of perspectives to the table. So on the. Personal side, I'm an INFJ. So that's from the Myers Briggs, right? I'm very introverted, but I'm also very people oriented. That's what the last two letters stand for. So I call myself the mama bear of our community, the Humane Marketing Circle. And I would say that has to do with the INFJ. So I feel very. caring and empathic towards the members of the community and my clients and anybody that I, I come across. So while I'm introverted and I need a lot of [00:06:00] recharging the batteries time, I also very much enjoy people, especially people who have put up their hand and said, Hey, I want to be, you know, in your inner circles. I want to be spending more time with you. So INFJ, I'm also an. HSP, so that stands for highly sensitive person, and that is a character trait. And I was so relieved when I found out that that's just how I'm wired. I experienced the world more deeply. I feel a lot, and that can sometimes be quite honestly, a bit of a pain because, well, yeah, it's, it's. It's not always easy to feel everything, to feel a room, to feel the energy of the world in general. And then of course, especially feel the, the energy of my close people, my family, but also my clients. So while it comes with a lot of good things, such as A lot of intuition and [00:07:00] just knowing what people need and all of that. It also has some of the things that sometimes keep me from sleeping or keep me from just tuning out those kind of things. So I already said I'm an, I'm an introvert. So those three things really yeah. Kind of describe me. Well you know, we sometimes have this. Kind of thought about not wanting to use labels, but I feel good about these three Acronyms INFJ, HSP, and Introvert. They, they fit me. So I really use both my creative intuition as well as my practical wisdom to make a difference in the business world. I'm also a Capricorn from the astrology side. So very, very practical, very pragmatic, very down to earth. And I'm a cancer rising. So again, that's the care. That's the, the motherly aspect. That's [00:08:00] like just, you know, empathic aspect. So I do feel like I have found a way to be in business where, you know, I can really use all of me, all of who I am to bring all of that to, to what I'm offering. So. Besides that, I'm also very interested in all kinds of different woo woo things, such as, I mentioned it, astrology, I got introduced to it through my mom, who still does a reading for me each year at my birthday. She just kind of studied it as a, as a side thing. She was an astrologer, and that's kind of the same approach I have. I don't feel like I want to go and study astrology but I do want to understand it for me, for my close people, my family as well as my clients. It always helps me when they tell me, you know, what, which birth sign they are. And also human [00:09:00] design, because that's the next thing that I discovered and just really loved it. And I use that as well in my programs, the Marketing Like We're Human program, as well as my one on one clients to help them discover their own personal power. Personal power is the second P of humane marketing, where we really figure out, well, how are we wired so that we can find our own unique way of, business, but also just in general, how to be in business. I've always practiced yoga, but since COVID, I really do it religiously every morning. It's become part of who I am. So I start the day with, with that. I love yoga with Adrian for that on YouTube. So if you don't know yoga with Adrian, Have a look at that. It's just she has so many different videos. It's all free. And yeah, I love her style. She's kind of quirky and funny, but it's also very professionally [00:10:00] done. So the sound is good. It's just perfect. So that's what I do in the morning. And then at lunch, I also have a new practice, which is yoga nidra. which is a type of guided meditation, which works better for me than meditation. I tried meditation many years and always felt like I'm doing it wrong. It's not for me. So yeah, guided meditation. So the yoga nidra for just a deep relaxation of the body feels better for me Because I'm so much in my mind, I feel like, okay, focusing on the body and with this guided meditation and yoga nidra is what I found that works for me, right? It's all about finding a practice that works for us. And so if meditation is not. the thing that works, we'll go and f

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating the consulting firm Codethic in 2009. He is passionate about the evolution of the economy and studies its trends and disruptions. In 2014, he participated in the launch of B Lab in Europe, which is responsible for rolling out the B Corp movement. He founded and has been leading B Lab Switzerland since 2017, a non-profit organisation promoting socio-environmental impact measurement tools as well as the B Corp certification. He is also the designer of the Swiss Triple Impact engagement program and contributes to the world of academic research for an inclusive, circular and regenerative economy. On this episode, you'll learn about rebuilding with intention after a crisis as well as... A reminder of what BCorp is and its core mission How businesses will change coming out of this global pandemic Data that shows that businesses that focused on being a force for good bounced back faster than profit-only businesses If not capitalism, then what Qualities of a conscious CEO and much more... Jonathan's Resources B Lab Switzerland Follow B Lab On: Facebook Twitter Instagram LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. On this episode, you'll learn about marketing without scarcity tactics as well as... Her 3 word Rebellion approach Why creating a movement is key in branding How to avoid falling into the trap of Bro Marketing What to do instead and much more... Michelle's Resources Michelle's Website Rebel Uprising Podcast 3 Word Rebellion Taster PDF Rebel Roadmap to Exponential Impact + Influence Quiz Connect with Michelle On: Facebook Twitter Instagram LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Yarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow’s work centers sustainability and creates a bridge between big dreams and practical design and tech solutions. In addition to custom-built websites, she also offers business mentoring, facilitates the Embodied Business Community, and hosts a podcast all about small business magic. [Tweet ""What most of us are craving is connection and intimacy. A feeling of feeling seen and heard and understood and cared for. And those are not experiences that you can create by being someone you're not and trying to play the numbers game." - Yarrow Magdalena #gentlebusiness #numbers #goals"] On this episode, you'll learn about shifting our relationship to numbers and goals as well as... About our unease witch numbers and why that is How Yarrow handles the anxiety related to numbers and goals The concept of an upper limit The other side of growth Measuring and much more... Yarrow's Resources Yarrow's Website The Embodied Business Community The Embodied Business Podcast Yarrow's FREE Workshops and Workbook Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Today's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Gentle Marketing Mandala. In our case, product can often be replaced with 'service'. So today's episode is all about fine-tuning your product or service offering and I'm talking to Annie Schuessler about making small experiments in the early stages of your business. Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond a traditional private practice. And while we use the word 'therapist' quite often on this episode, I want you to know that everything we share here does not only apply to therapists but pretty much to anyone wanting to put together a program for their clients. [Tweet ""The best way to grow a business is to get into conversations with other service providers and invite them along" - Annie Schuessler"] On this episode, you'll learn about fine-tuning your product or service offering as well as... How we know which product to create ((online course, group coaching, digital product, membership community, live retreat etc) Where to start when creating a new program What to do if people don't sign up How to know when it's time to pull the plug How to focus on simplicity in your offering and much more... Annie's Resources Annie's Website Annie's Free Trainings Rebel Therapist™: A Podcast For Entrepreneurs Who Want More Connect with Leslie Twitter LinkedIn   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Dr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over North America (including Alaska and Canada), now happily settled in Philadelphia with two adopted cats who refuse to share their stories. On this episode, you'll learn about connecting with your clients by having your stories meet as well as... How to get into our client's heads to find out what their story is The baggage story your clients come with How to talk about pain without making our clients feel worse Cathy's Story Archetype framework and much more... Cathy's Resources Cathy's Website Discover Your Audience's Baggage Connect with Leslie Facebook LinkedIn   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Leslie Marchand is a licensed clinical social worker, founder of SoYoCo Wellness, a TEDx speaker, and author of the new book The Self-Love Journal: Banish Self-Doubt and Learn to Love Yourself. She writes and teaches about personal wellness, professional self-care, and how to renew yourself and inspire others through her blog and online courses at www.soyoco.org. In addition to her 25-year career as a clinical social worker, she is a registered yoga teacher and certified life coach and spends her “free” time reading the latest research, books, and articles on wellness, positive psychology, personal development, and entrepreneurship. She and her husband live on their organic and pasture-based farm in Texas with their four kids, seven dogs, dozens of pigs, hundreds of turkeys, thousands of chickens, and acres of produce. On this episode, you'll learn about getting started on your self love journey as well as... Leslie's organic farm in Texas How her journey as a Social Worker in Hospice care lead her to write a book about Self-Love The four part process of Self-Love How Self-Esteem is different from Self-Confidence What self-love has to do with selling and much more... Leslie's Resources Leslie's Website The Self Love Journal: Banish Self-Doubt and Learn to Love Yourself The 5-Minute Happiness Journal: Practices to Help You Tap Into Joy Every Day Connect with Leslie Facebook Instagram LinkedIn   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Today I'm talking about making decisions for future us in the present moment. All of our decisions have consequences whether we are alive to see them or not. I've been reflecting a lot during this pandemic on how the life of future generations will be affected by current events and how can we make the right decisions to make the place a better place to live even when we are not around anymore. I have been attending the Bento Society (created by Yancey Strickler) weekly calls and I have really enjoyed the Bento model he proposes and I thought it would be a good tool to share in the show today. You can find the diagram below to guide you along as you listen to the episode. On this episode, you'll learn how to make decisions for future us as well as... Bentoism The four quadrants of the Bento Model The definition of a beautiful question and how to use it and much more... The Bento Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah