1,000 episodes
B2B Growth Sweet Fish
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- Business
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4.9 • 397 Ratings
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Sharing lessons learned from the best content on the internet with B2B marketers.
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Fast-growing SaaS companies have a SECRET
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.
Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Casey Hill: https://www.linkedin.com/in/caseyhill/ -
The MISTAKE Brands keep making on YouTube
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.
Discussed in this Episode:Why successful YouTube channels are like radio stationsThe reason you should stop copying MrBeastThe importance of audience feedback and signals
Link to Posts:
Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios
The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
April Fools' Day 2024 - Marketing Hits and Misses
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers.
Did we miss one? Be sure to let us know!
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Scot: https://www.linkedin.com/in/scot-leonard-928158269/ -
You're hired! (If you do THIS)
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.
Link to Post:
https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Hierarchy of content bullsh*t
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options?
Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.
Link to Post: https://future.com/cohort-based-courses/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Marketing with ZERO cash
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop
Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop
Unscalable content:
https://rosssimmonds.com/unscalable-content/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
Customer Reviews
This is the way.
If you're growing a B2B company, this podcast is how to have a deep and wide understanding of the ecosystem you're living in. I especially love the episodes on Content Marketing, something that B2B marketers need to improve. And when they do interviews, you know they've done their research (unlike many many podcasts that ask super basic questions). This is THE B2B podcast.
Thoughtful, Quality Content
Very much worth your time!
Terrible show from a terrible company
Save yourself the trouble of listening to these grifters and listen to a decent business podcast like Make it Happen Mondays or the MarTech Podcast. The only reason B2B Growth has ever made it onto the podcast charts is because they paid to manipulate them (and they paid for fake reviews). Sweet Fish has lost more than 50 clients this year, so it’s hardly worth sitting around and listening to their CEO think out loud on a bad show. The company’s “service” is terrible, their podcasts are bad, and they treat clients and employees like problems to be solved. This show and the company are dying a slow death. Stay away.
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