It's sometimes fine to ship incomplete features, or technically non-ideal implementations, because you can improve them later if the need... more

Designing our apps to be comfortably usable by as many people as possible.

We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and... more

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization... more

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including... more

The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

When to ignore or revert our custom-design instincts and follow the system defaults instead.

What happens when you break 50 million home screens?

Early decisions and implementation choices that have large impacts down the road — good and bad.

Taking time off when you realize — or don't yet — that you really need it.

Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.

The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare... more

Our final plans and preparation for iOS 17's launch, now that we can confidently predict its timing.

How to communicate new features to new and existing customers — and which features are worth communicating.

Splitting your time between iOS 17 and visionOS development, and tips for attending a visionOS lab.

The value of exploration and experimentation.

Examining the constant anxiety of feeling like you're falling "behind" in your app's development.

Our expectations for the visionOS app market when Apple Vision Pro launches next year.

An interview with Josh Shaffer and Chris Thielen about Swift macros, SwiftData, interactive widgets, and more, recorded at Apple Park... more

Our annual pre-WWDC episode: practical advice for those attending the event, and how everyone — virtual or in-person — can make the... more

Controlling the urge to over-invest in details that won't proportionally benefit our customers.

Modern Apple devices offer incredible power — use it!

We talk ourselves into, and then back out of, hiring more people.

Updating a decade-old app to a new subscription business model, and how the change has performed so far and been... more

Strategies for self-help channels in your app to minimize support email.

A huge update to Pedometer++ including a complete UI rewrite and significant new features.

Taking risks to move an old app forward.

The benefits of a work-"vacation" and the discipline of shipping.

Understanding subscription metrics and the inherent limits they impose.

Our plans for the first half of this year, which may include the launch of a new platform from Apple.

Abandoning the CloudKit plan for Overcast in light of new information.

How publishing our processes and open-sourcing our code help us build our skills, clarify our thoughts, and produce better outcomes.

Refining and improving the most boring and rudimentary experiences in our apps, and testing variations on Widgetsmith's paywall.

Considerations for feature removals in the context of the Overcast website player.

Reflections on launching a new app that's extremely different from our usual work.

Feeling unmotivated, inspiration vs. motivation, and techniques to get moving again. Be kind to yourself.

David's experience taking the Apple Watch Ultra into its natural habitat.

How our iOS 16 launches went, and what we're focusing on next.

Last-minute preparations for the imminent launch of iOS 16 and the iPhone 14 series.

Balancing the needs of your customers with your needs as a business.

We don't have the capabilities of larger staffs, and we can't do everything, so we must keep our scope and... more

Are SwiftUI apps destined to be mediocre, or can we still make great apps? Introducing the famous App Development Pentagon.

Rewriting major parts of your app with aggressive new targets while keeping the old code around for compatibility.

With the dust settling from WWDC, we have more realistic expectations of the new APIs and can make achievable plans... more

In this special extended episode, we interview Serenity Caldwell and Andreas Wendker from Apple in the new Developer Center from... more

Mentally preparing ourselves for WWDC 2022.