Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Episodes

Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step f...

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"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeli...

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What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you&a...

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That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practica...

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"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entir...

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Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.

In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrifi...

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Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's...

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In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure ...

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Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the deta...

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Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you&ap...

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If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.

Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful...

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2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.

Key Moments:

  • [05:30] T...
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Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your busines...

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In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you&apo...

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Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking...

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Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why b...

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How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibra...

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I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? 

This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. 

Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever...

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What if creating your business plan for 2025 was actually fun and inspiring? 

Well, it can be!

If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. 

Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! 

In t...

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Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares h...

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