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Marketing Without the Marketing
Marketing Without the Marketing
Michael Boezi

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of... more

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2 Ways to Get 3 Points (Episode 203)

The NBA is back as of last week, and it got me thinking about a metaphor that we can apply... more

25 Oct 2021 · 6 minutes
Right to a Response (Episode 202)

When someone sends you an unsolicited email, do you owe them a response?

23 Aug 2021 · 9 minutes
I Love Your Blog Post (Episode 201)

My blog can't be this great, can it? If I were to listen to the lies of scammers, I might... more

09 Aug 2021 · 6 minutes
The Digital Representation of You (Episode 200)

I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client... more

26 Jul 2021 · 9 minutes
Three Marketing Quiz Types and Their Applications (Episode 199)

There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of... more

12 Jul 2021 · 7 minutes
No One Cares About Us (Episode 198)

Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you... more

21 Jun 2021 · 7 minutes
Designing the Perfect Quiz for Lead Generation (Episode 197)

Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective.... more

07 Jun 2021 · 7 minutes
LinkedIn Is a Tough Scroll (Episode 196)

Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest,... more

24 May 2021 · 6 minutes
How to Ruin a Good Customer Relationship (Episode 195)

It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all... more

10 May 2021 · 5 minutes
Four Principles of an Effective Marketing Quiz (Episode 194)

A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer... more

26 Apr 2021 · 5 minutes
Marketing Without the Marketing
2 Ways to Get 3 Points (Episode 203)
Marketing Without the Marketing
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