Marketing Without the Marketing

Mar 13 2024 87
Marketing Without the Marketing Podcast artwork

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

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Read Me Out...?

Mar 13 2024 6 mins  
Launching a new single today (3/13) has me contemplating the future of this podcast. Should I keep going or would you rather just "Read Me Out?" Give a listen and let me know. The song is available in all streaming platforms and Bandcamp.

The Only Three Platforms That Will Currently Help You with Organic Reach (Episode 207)

Sep 19 2022 11 mins  
Of the major platforms, there are only three that are motivated to help you put you in front of new people right now. Given how difficult is is to build an audience, should you accept the help and try one of them?

Maintaining Control of Your IP (Episode 206)

Aug 29 2022 9 mins  
If you hire an outside agency or freelancer to create or publish content, are they up on how to manage and protect your IP? Here's a cautionary tale that comes up far too frequently in my work with clients.

I'm Leaving (Episode 205)

Apr 22 2022 8 mins  
Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement...

A Discount Is Not a Gift (Episode 204)

Dec 13 2021 8 mins  
The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not. I also explain why I haven't been publishing as many episodes lately.

2 Ways to Get 3 Points (Episode 203)

Oct 25 2021 6 mins  
The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What's your style of play?

Right to a Response (Episode 202)

Aug 23 2021 9 mins  
When someone sends you an unsolicited email, do you owe them a response?

I Love Your Blog Post (Episode 201)

Aug 09 2021 6 mins  
My blog can't be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincerely doubt that's true though.

The Digital Representation of You (Episode 200)

Jul 26 2021 9 mins  
I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world.

Three Marketing Quiz Types and Their Applications (Episode 199)

Jul 12 2021 7 mins  
There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.