Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment.... more

The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not.... more

The NBA is back as of last week, and it got me thinking about a metaphor that we can apply... more

When someone sends you an unsolicited email, do you owe them a response?

My blog can't be this great, can it? If I were to listen to the lies of scammers, I might... more

I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client... more

There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of... more

Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you... more

Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective.... more

Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest,... more