Marketing Without the Marketing

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here's how to get set up.

Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's "New and Noteworthy" category.

Anyone can start a podcast. What would yours be like? Let's take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.

Podcasting offers the ability to create a virtual "rolling book tour" to find new readers and turn them into fans. It's simple to set up and run this strategy, even if you've never worked with audio before. Here's an overview.

Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well.

It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture.

My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.

You don't need my help. You don't need anyone's help.

A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.

If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.