I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client... more

There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of... more

Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you... more

Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective.... more

Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest,... more

It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all... more

A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer... more

People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust... more

There's one question you can ask to find out if your messaging is getting through. I call this The Ambient... more

How will we get our good ideas across if we are turning people off in the way we present ourselves... more