People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust... more

There's one question you can ask to find out if your messaging is getting through. I call this The Ambient... more

How will we get our good ideas across if we are turning people off in the way we present ourselves... more

Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given... more

Speaking with clarity and empathy works. Here's a great example of that: How Jessica Valenti changed my mind about cancel... more

If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy.... more

With a little planning up front, you can use your podcast to generate an audiobook: A new format you can... more

It feels like a chance to reset. How will that affect our media diet - what we consume, what we... more

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion,... more

Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's... more