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Marketing Without the Marketing
Marketing Without the Marketing
Michael Boezi

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of... more

Available on

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Why Quizzes Are Good for Content Marketing (Episode 193)

People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust... more

12 Apr 2021 · 8 minutes
The Ambient Awareness Test (Episode 192)

There's one question you can ask to find out if your messaging is getting through. I call this The Ambient... more

29 Mar 2021 · 6 minutes
Stop Mimicking What Marketers Do (Episode 191)

How will we get our good ideas across if we are turning people off in the way we present ourselves... more

15 Mar 2021 · 5 minutes
Finding Your Media Fit (Episode 190)

Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given... more

01 Mar 2021 · 9 minutes
How to Change My Mind: An Experiment

Speaking with clarity and empathy works. Here's a great example of that: How Jessica Valenti changed my mind about cancel... more

22 Feb 2021 ·
Consider the Source: Extending the Scope of this Show (Episode 189)

If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy.... more

15 Feb 2021 · 9 minutes
Using a Podcast to Create an Audiobook (Episode 188)

With a little planning up front, you can use your podcast to generate an audiobook: A new format you can... more

01 Feb 2021 · 9 minutes
Turning the Page (Episode 187)

It feels like a chance to reset. How will that affect our media diet - what we consume, what we... more

25 Jan 2021 · 8 minutes
Promoting and Syndicating Your Podcast (Episode 186)

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion,... more

11 Jan 2021 · 8 minutes
Setting Up and Launching Your Podcast (Episode 185)

Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's... more

28 Dec 2020 · 9 minutes
Marketing Without the Marketing
Why Quizzes Are Good for Content Marketing (Episode 193)
Marketing Without the Marketing