Marketing Without the Marketing

Marketing Without the Marketing

Michael Boezi
Promoting and Syndicating Your Podcast (Episode 186)
Jan 11, 2021 8 min

Promoting and Syndicating Your Podcast (Episode 186)

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here's how to get set up.
Setting Up and Launching Your Podcast (Episode 185)
Dec 28, 2020 9 min

Setting Up and Launching Your Podcast (Episode 185)

Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's "New and Noteworthy" category.
Scripting and Recording Your Podcast (Episode 184)
Dec 14, 2020 8 min

Scripting and Recording Your Podcast (Episode 184)

Anyone can start a podcast. What would yours be like? Let's take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.
Podcasting as a Strategy for Writers (Episode 183)
Nov 30, 2020 8 min

Podcasting as a Strategy for Writers (Episode 183)

Podcasting offers the ability to create a virtual "rolling book tour" to find new readers and turn them into fans. It's simple to set up and run this strategy, even if you've never worked with audio before. Here's an overview.
Why Black Lives Matter Is Such a Powerful Slogan (Episode 182)
Nov 23, 2020 8 min

Why Black Lives Matter Is Such a Powerful Slogan (Episode 182)

Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well.
Now We Know (Episode 181)
Nov 09, 2020 9 min

Now We Know (Episode 181)

It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture.
What Happens Tomorrow? (Episode 180)
Nov 02, 2020 6 min

What Happens Tomorrow? (Episode 180)

My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.
Don't Take My Advice (Episode 179)
Oct 26, 2020 5 min

Don't Take My Advice (Episode 179)

You don't need my help. You don't need anyone's help.
Empathy, Energy, and Ethics (Episode 178)
Oct 19, 2020 8 min

Empathy, Energy, and Ethics (Episode 178)

A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
We Need Marketing More Than Ever (Episode 177)
Oct 05, 2020 6 min

We Need Marketing More Than Ever (Episode 177)

If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.