The NBA is back as of last week, and it got me thinking about a metaphor that we can apply... more

When someone sends you an unsolicited email, do you owe them a response?

My blog can't be this great, can it? If I were to listen to the lies of scammers, I might... more

I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client... more

There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of... more

Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you... more

Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective.... more

Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest,... more

It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all... more

A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer... more