Marketing Without the Marketing
Oct 19, 2020 8 min
Empathy, Energy, and Ethics (Episode 178)
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
Oct 05, 2020 6 min
We Need Marketing More Than Ever (Episode 177)
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Sep 28, 2020 7 min
Refocusing When Focusing Is Difficult (Episode 176)
After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.
Jun 01, 2020 11 min
Closing Up Shop (Episode 175)
175 episodes is a long run. With all that's going on, it's safe to say that someone other than me should have the microphone. So I'll be closing up shop for awhile. Here's my reasoning, and a look into the foggy future.
May 18, 2020 10 min
Creating Urgency: Online Store Strategy 201 (Episode 174)
Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
May 04, 2020 11 min
Employing Scarcity: Online Store Strategy 201 (Episode 173)
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here's a rundown of all the ways to use SCARCITY to up your conversion rates.
Apr 20, 2020 17 min
Making the Sale: Online Store Strategy 201 (Episode 172)
Your online store is the last and most important point in the customer's journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.
Apr 06, 2020 14 min
When to Use Facebook Ads: Social Strategy 201 (Episode 171)
There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let's look at what needs to be set up before you start running ads or boosting posts, so that you don't spend your money on useless "eyeballs."
Mar 23, 2020 9 min
How to Support Small Businesses During the Coronavirus Crisis (Episode 170)
Many of our favorite small businesses will not survive the pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.
Mar 16, 2020 11 min
How Small Businesses Can Survive the Coronavirus Crisis (Episode 169)
The pandemic is having a huge impact on small businesses, including my own. Here are a few specific strategies to weather a prolonged downturn, and an offer to use what expertise and experience I have to help you directly, one-to-one, for free.