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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
138 Episodes
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Ever wanted to get your products on national TV, People Magazine, Home Shopping Network, and more? To get your products on a platform where hundreds of thousands of people can see it, today we are revealing all the PR secrets straight from a journalist who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter what season or time of month, there are ALWAYS customers who are interes...
If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!Here’s What We Cover In the Episode and More:Why Etsy is an essential marketplace for small business owners looking to in...
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I h...
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I ho...
To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team membe...
From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!Here’s What We Cover In the Episode and More:Create powerful, enduring content to develop deep connections with audiences and d...
Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to succe...
Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you ne...
But what if I told you there's a way to grow your business to 7 figures without ads or social media?In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads.My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to 7 figures without ads and relying on social media platforms, which can block you/kick you out at ...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued.The PR world can seem daunting, with its perceived complexities and hurdles. However, my mission is to empower you to overcome these challenges and think differently ...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.Topics We Discuss in this Episode:What exac...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey. Here are the three most valuable phrases that have been absolute game-changers for me on my entrepreneurial journey. 1. "Everything You Want is on the Other Side of the Send But...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThe recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative. In this episode, I'll explore ...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world.Key Insights:The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads. I've invited my good friend and my personal guide in the Facebook ads universe, Kwadwo, the brilliant mind behind The Art of Online Business, to shed light on this complex topic. De...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a book. Whether you're a small business owner, an aspiring author, or someone with a story burning insi...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach.&...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations. It’s something that’s helped me just as much as end of year reflections or new year goal setting. And it pertains to my lifestyle overall, not just...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more! She loves highlighting small businesses by always trying to cover a blend of big names and new talent. In this episode we answ...
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes...
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