The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. 

I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, in...

Do you have a micro following?

Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count.

Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free ...

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. 

In our first roundtable discussion, we dive into the heart of mindful marketing transformations.

Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. 

From moving beyond traditional marketing r...

In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. 

We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices.

How do we rise above the noise instead of getting stuck in the middle of it all?

Let’s talk about it in this episode. 

We'll discuss the...

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast.

In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. 

We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to...

Ever feel like throwing your phone out the window because social media just feels too overwhelming? 

Trust me, I've been there. 

In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections h...

Feeling overwhelmed by the endless cycle of social media management and content creation?

In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems ...

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. 

How do you transform hours of hard work into a successful launch that captivates and converts? 

Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. 

From defining what a successful launch looks like to understanding the critical role of emotions in the launch ...

Ever wonder if AI is going to take over the creative side of your business? 

Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. 

We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. 

Whether yo...

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice?

Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. 

We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I ...

Faceless marketing's buzzing right now, but guess what? It's nothing new.

In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business.

I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. 

Whether you're all abo...

Has TikTok lost its magic?

That’s a question I’ve been asking lately, and I think I have a pretty clear answer now.

With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. 

Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. 

In th...

Here’s proof that just getting started can be the catalyst for amazing business growth.

In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. 

She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticit...

Do you have social media lurkers silently engaging with your content?

I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). 

We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do. 

It’s time to embrace these foll...

If you have multiple businesses, should you have multiple LinkedIn accounts?

This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. 

Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn stra...

What is your unique selling proposition?

If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.

Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver res...

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between.

There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. 

Let’s go all in on social media trends so you can ign...

I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show.

We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. 

Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social m...

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. 

With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform.

It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and sho...