The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media.  My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.  This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities.  Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:  How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin’s Thesis on social media’s influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin’s tough decision to leave X, formerly known as Twitter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience.  When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila   LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School.  I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business.  Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again.  It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point.  So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community. In this episode of the podcast, I talk about:  Addressing confusion about the Savvy Social School waitlist Why this new focus is best for my business right now The feedback and community trends that helped me make the decision A beautiful thing that has happened since changing models The Future of the Savvy Social School  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302 

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.  Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about:  How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more.  She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms.  When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/   Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301   

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities.  In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts.  From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys. In this episode of the podcast, we talk about:  Marketing your business through significant pivots The role of feedback and intuition in refining your strategy Lessons learned from navigating business transformations Strategies for communicating and implementing changes The future direction for our businesses in the context of mindful marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.  Website: https://jamardiggs.com/  Instagram: https://www.instagram.com/jamardiggs/  YouTube: https://www.youtube.com/@JamarDiggs  LinkedIn: https://www.linkedin.com/in/jamardiggs/  Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business. Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes. In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order. Website: https://dianemayor.com/   Podcast: https://the-5-minute-strategist.captivate.fm/listen   Instagram:  https://instagram.com/diane_mayor   LinkedIn: https://www.linkedin.com/in/diane-mayor   Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast. Website: https://www.diannwingertcoaching.com/   Podcast: https://www.diannwingertcoaching.com/podcast   Instagram: https://www.instagram.com/coachdiannwingert/  YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A  LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3 

In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.  We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode.  We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives.  With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about:  The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.  We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.  Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.  So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:  What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/   LinkedIn: https://www.linkedin.com/in/megcasebolt/  Instagram: https://www.instagram.com/loveatfirstsearch/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

Ever feel like throwing your phone out the window because social media just feels too overwhelming?  Trust me, I've been there.  In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media.  And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely want to hear! In this episode of the podcast, I talk about:  My social media mindfulness wakeup call  How 40 clients led me to shut off my notifications My approach to creating a balanced and intentional social media routine A LinkedIn Story about patience in client acquisitions on social media Social media mindfulness and its role in preventing burnout A tease to the Big Announcement in episode 300 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Instagram Mindset Guide Here’s the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU. Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299   

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch. Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems. In this episode of the podcast, we talk about:  How to simplify content creation and scheduling on Instagram The secrets behind using automation for authentic engagement Using Airtable automation to manage client info Strategies for recycling content across different platforms The importance of keeping a human touch in automated messages …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living!  With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/   Instagram: https://www.instagram.com/coliejames/ YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/  Business-First Creatives Podcast: https://pod.link/1626652456    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety.  How do you transform hours of hard work into a successful launch that captivates and converts?  Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch.  From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience.  We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress. In this episode of the podcast, I talk about:  The essential elements of a successful social media launch How to define and execute a launch that aligns with your goals The power of before-and-after strategies to connect emotionally with your audience The significance of having a solid sales funnel specific to your launch The importance of assembling a rockstar launch team …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/297 

Ever wonder if AI is going to take over the creative side of your business?  Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting.  We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages.  Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape.  Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about:  The shift from classic copywriting to AI tools ChatGPT's game-changing role in content creation Making AI content feel more "you" and less robotic The unbeatable edge of the human touch in writing Balancing AI tech with genuine human connection AI for inspiration and leaving thought leadership to humans …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training   About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It’s true. She bought the domain.) She’s spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: http://www.sarahjaneburt.com/   Instagram: www.instagram.com/sarah.jane.burt LinkedIn: www.linkedin.com/in/sarahjaneburt YouTube: www.youtube.com/@sarahjaneburt  X: www.twitter.com/sarahjaneburt    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296 

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully.  We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience. Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals. In this episode of the podcast, I talk about:  The double-edged sword of trendy content The impact of Reesa Teesa’s 50-part TikTok What to focus on instead of trend-chasing Using trends for community building The difference between an audience and a community Participating in advertisements for fun Leveraging trends for community research …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge.  Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand. So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet. In this episode of the podcast, I talk about:  Throwing out the personal brand strategy History of faceless marketing (it’s not a new trend) My favorite fictional personal brand characters Faceless marketing done right The shady side of faceless marketing The pros and cons of faceless marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294 

Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.  Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.  In this episode, I’m exploring exactly what that difference is, whether it’s a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about:  My bad first date with TikTok The TikTok magic fading Discovery engines What has changed on TikTok since 2022 The single biggest thing ruining the app The TikTok virality challenge …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293 

Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram.  She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate.  Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact.  Listen in to this insightful and empowering conversation.   In this episode of the podcast, we talk about:  Launching a business while on your sick bed Forced vulnerability  The "dirty thirty live" approach to building a brand Being bingeable instead of viral Being personable on social while protecting your privacy Monique’s juicy and delicious barometer …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry. Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts.   Her motto is, “Our personal brand is all we have, so it is your job to control the message going out about you. Follow Monique on Instagram @moniquebryan_co  or visit her website www.moniquebryan.com Website: https://www.moniquebryan.com   Instagram: https://www.instagram.com/moniquebryan_co/   LinkedIn: https://www.linkedin.com/in/moniquebryan    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292 

Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode).  We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do.  It’s time to embrace these followers, so in this episode, I’m stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social.  In this episode of the podcast, I talk about:  Why every business isn’t built for likes and comments Why engagement doesn’t equal interest Going deeper than surface-level social connections Private engagement metrics Stirring the pot to increase engagement …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291

If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses.  Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy. In this episode of the podcast, I talk about:  Is it LinkedIn legal to have two accounts? How to balance your personal and business profiles What to think about before you delete your history How I would help Rihanna with her LinkedIn strategy The chili of LinkedIn marketing  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290 

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.  She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.  In this episode of the podcast, we talk about:  Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity  How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/  Facebook: https://www.facebook.com/theweissness   TikTok: https://www.tiktok.com/@hillarydisco   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289 

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue.  Let’s go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024. In this episode of the podcast, I talk about:  Strategies over tactics Retiring “link in bio” for something better Decline of "insta-perfect" culture The Stanley Cup marketing strategy shift Human touch instead of overly calculated messages Shift from “how to” to “how I” content The LinkedIn Jumpstart Challenge …And More!   This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288   

I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business.  Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails.   In this episode of the podcast, we talk about:  The beginnings of AccessAlly starting at 12 years old Using tune-up calls for customer retention The Software and a service business model The human side of your brand Why Nathalie deleted Instagram Nathalie’s LinkedIn strategy Building untrackable relationships on social media And so much more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin   About the Guest: Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place. Website: https://accessally.com/   LinkedIn: https://www.linkedin.com/in/nathalielussier/  Facebook: https://facebook.com/nathalielussierpage    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287   

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different.  With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening. There’s still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn’s algorithm so you can start showing up and getting noticed. In this episode of the podcast, I talk about:  The hidden potential of LinkedIn for online business owners LinkedIn Challenges for product-based business owners Features removed in 2023 Posting and ghosting Snoop Dogg’s LinkedIn Influence The best content for LinkedIn …And More!   This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286